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Kitchens Aren’t Going Away, But They Will Adapt To Better Fit A Changing Consumer

by Michael Wolf
November 26, 2018November 26, 2018Filed under:
  • Connected Kitchen
  • Podcasts
  • Smart Kitchen Summit
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When you have a conference focused on the future of food and cooking, people inevitably ask you what the kitchen of the future will look like.

That usually means talking a lot about emerging cooking technologies, new appliances and futuristic kitchen designs — but what if the answer to the question about what happens to the most central room in the home is that, in a world with push-button food delivery, grocery store meal kits and the eventual rise of cooking robots, the kitchen as we know it might cease to exist?

It’s certainly a topic I’ve been thinking a lot about over the past few months, so I figured what better question to ask during the opening session of the Smart Kitchen Summit.

When I put the question to Hestan Smart Cooking‘s Jon Jenkins, he said that when framed in pure economic terms, doing away with the kitchen makes lots of sense.

“It’s hard to make any kind of economic case that it makes sense for you to be doing cooking at home if all you’re cooking for is to get food to fill your stomach up,” said Jenkins.

In other words, if a kitchen’s sole purpose is sustenance, there are lots better ways to spend your money than sinking a whole bunch of it into a space that’s almost always the most expensive room in the house.

That’s why, according to Jenkins, the act of cooking and creating food needs to be about more than just putting fuel in the tank.

“We better hope there’s something more that you get from cooking, that there’s some amount of pride in the thing you created,” said Jenkins. “If that’s the thing we manage to enable with these technologies, then I think all have a really bright future.”

According to Dana Cowin, host of the Speaking Broadly podcast and longtime editor of Food & Wine magazine, it’s this emotional connection to cooking that needs to be the focus for those industries with the most to lose.

Penny the robot brings water to thirsty panelists

“What that means is anyone who is invested in appliances, in cooking, in teaching, in gathering, needs to create even more of a movement of explaining what the value is, and really not actually selling the appliance,” said Cowin. “It’s really what is the emotional transaction that happens here because the physical transaction can be so easily replaced.”

Cowin also felt that the most likely evolution path for the kitchen is that it will morph over time to better fit how people use them.

“One of the things to keep in mind is all kitchens and all people are not created equal,” said Cowin. “Right now we have one kitchen model that people plug into. What we’re gonna see with kitchens of the future is lots more flexibility and a reinvention of what that kitchen model looks like.”

So how might the kitchen adapt to changing consumer behavior?

According to Cowin, kitchens in the future will have smaller appliances, have a bigger focus on recycling packaging from delivery, and may even have managed fridges stocked with food from a service provider.

“I can see a kitchen supplied easily by an outsider like a Farmer’s Fridge, except the home version,” said Cowin.

Ultimately, while both panelists felt that more technology in the kitchen is inevitable, the future of cooking and the kitchen itself will depend on how well the technology serves the consumer beyond simply automating tasks.

“Everything we use in the kitchen aside from our hands is technology,” said Cowin. “It’s investing the intellect in the way food is being made rather than pressing the button.”

You can listen to the full conversation with Dana Cowin and Jon Jenkins on the latest episode of the Smart Kitchen Show podcast by clicking play below or subscribing on Apple Podcasts.


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The first panel of the 2018 Smart Kitchen Summit (SKS) North America started out not with a bang, but with a beep. Just after Jon Jenkins, Director of Engineering at Hestan Smart Cooking, Dana Cowin, former Editor in Chief of Food & Wine, and Michael Wolf got settled, self-driving robot Penny glided…

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Comments

  1. Marj @ Prep & Serve (@PrepNServe) says

    November 29, 2018 at 7:51 pm

    It seems crazy how little has changed in the past 10 years other than kitchen decor. Years ago there was a power plug in the countertop you could put various appliances on and I’m not sure you can get that now. They still sell all 300 models of ovens with no variation of sizes, instead of a microwave/oven combo – everyone has a huge oven taking up space and MAYBE makes a turkey once a year. (we don’t even do that and we cook alot at our house! I’d love to redesign a kitchen of the future that would be more space efficient just like my modular food storage and prep concept http://PrepNServe.com

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