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Report: Impossible Whopper Boosts Burger King Sales, Will Popeyes Embrace Plant-Based Meat?

by Catherine Lamb
October 29, 2019November 20, 2019Filed under:
  • Alternative Protein
  • Future Food
  • Low Tech
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Yesterday Restaurant Brands International (RBI), owner of fast-food chains Burger King, Popeyes, and Tim Horton’s, announced its Q3 2019 Earnings Results.

The report showed that Burger King’s sales increased roughly 15 percent globally for the quarter. In the U.S., the launch of the Impossible Whopper drove 5% comparable sales growth, which Jose Cil, CEO of RBI, noted was the “strongest level since 2015.”

This isn’t exactly surprising. Impossible Whopper sales reportedly boosted traffic by over 18 percent to the BK in St. Louis which first tested the plant-based burger. Reports show, that the alt-meat burger is also leading to higher ticket sales and attracting more millennials and lapsed visitors (like The Spoon’s Chris Albrecht) to the fast-food giant. The RBI Earnings Results seems to indicate that this boost in traffic/ticket amount has continued as the Impossible Whopper rolled out to all Burger Kings nationwide.

Not all was rosy in the report, though. Tim Horton’s had what Cil called “a challenging quarter,” reporting only 0.1 percent growth compared to 2.8 percent growth in the same quarter a year earlier. This comes at the same time that the Canadian fast-food chain nixed Beyond Meat products from its menu, except in Ontario and British Columbia, just months after adding the plant-based meat to 4,000 of its restaurants.

These two facts might have nothing to do with each other. However, the report shows a rapid downturn for Tim Horton’s after the chain had a surprisingly strong Q2, in which its success was attributed, at least in part, to its adoption of Beyond Meat patties. Tim Horton’s rolled out the plant-based meat nationwide in July (that is, during Q3), so maybe consumers across Canada didn’t flock to the Beyond Meat offerings in the same way they did in the initial test markets?

Interestingly, Popeyes had one of its best quarters in nearly two decades, thanks to the viral popularity of its chicken sandwich. Next up, RBI might well continue its history of experimenting with alternative protein and launch a plant-based chicken sandwich. But it better hurry if it doesn’t want KFC or Chick-fil-A to beat it to the punch.


Related

Burger King’s Impossible Whopper Arrives in the San Francisco Bay Area Today

Burger King's Impossible Whopper will arrive at more than 100 of its locations across the San Francisco Bay Area today, according to various reports. This is the first West Coast arrival of BK's hip, meatless burger, and part of the fast food chain's national expansion of the Impossible Whopper after…

Impossible Foods Makes Next Big Fast Food Move with Burger King

At Burger King, having it "your way" could soon mean making that whopper 100 percent meat-free. Starting today, the fast food chain will offer a Whopper made with plant-based "bleeding" patties from Impossible Foods (h/t New York Times). Called the Impossible Whopper, the burger is now available at 59 stores in the…

Which Fast Food Restaurants Serve Plant-Based Meat (or Are Thinking About It)?

Thanks to fast-food chains, meatless meats are no longer a niche product meant for vegetarians or vegans — they're the norm. They're making plant-based meat more affordable and accessible, and democratizing the alternative protein revolution. Adopting meat alternatives is also a smart business play for QSR's. Case and point: Del Taco…

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Tagged:
  • Burger King
  • fast food
  • Impossible Foods
  • popeyes
  • Tim horton's

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