Restaurant tech company Sevenrooms has raised $50 million in Series B funding. The round was led by Providence Strategic Growth and brings Sevenrooms’ total funding to $71.5 million. According to a press release sent to The Spoon, Sevenrooms will use the new funds to “further enhance” its restaurant guest-management platform as well as continue expanding globally.
Sevenrooms, which was founded in 2011, has over time evolved from a reservations platform to a full suite of front-of-house tools that nowadays includes some pandemic-friendly features like contactless ordering and payments. The company continues to offer its reservations system, as well as waitlist and table management tools, marketing automation, and online ordering. Pre-pandemic, Sevenrooms was exploring voice-enabled restaurant tech as well as data-driven personalization.
Like other front-of-house-focused restaurant tech companies, Sevenrooms quickly reacted to the COVID-19 crisis and the dining room shutdowns that followed. At no extra cost, it launched its DirectDelivery feature, which gives restaurants more ownership over their customers data on delivery order. The company also recently released its version of the contactless dining kit, meant to equip freshly reopened restaurant dining rooms with more contactless solutions, from order and pay technologies to digital menus.
Others have made similar moves recently. In fact most restaurant tech companies — Presto, Zuppler, Paytronix, etc. — are offering enhancements to their platforms that emphasize contactless tools for the restaurant dining room.
Standing out from the masses will be the biggest challenge for all of these companies. Sevenrooms’ previous work around voice tech and personalization would give it a push in a somewhat unique direction. Its continued focus on giving restaurants more control over customer data will also be an important asset for the company going forward as digital properties become the restaurant experience, rather than an add-on sales channel.