The program kicks off on April 22 in Singapore, where Eat Just made the world’s first sale of cultured meat in December 2020 at restaurant 1880. For the new program, customers will be able to order dishes from 1880 featuring Eat Just’s GOOD Meat cultured chicken for home delivery via foodpanda.
Yesterday’s announcement is noteworthy because it marks the first time consumers will be able to eat cell-based meat from the comfort of their own homes. Up to now, cultured meat has only been available to consumers via exclusive taste-testings like those at Supermeat’s kitchen lab in Israel, where customers offer feedback on dishes instead of payment. 1880 remains the only restaurant in the world right now to have made an actual sale of cultured meat.
Wider acceptance of cultured meat are coming, though. Cultured protein is being heralded as a way to fight climate disaster, since it requires fewer resources (land, water) than traditional animal agriculture. And startups around the globe have received massive amounts of funding of late, including Eat Just, who recently raised $200 million. Other cultured meat startups raising funds include Future Meat, Mosa Meat and CellMEAT.
Before more sales (and deliveries) can happen, though, cultured meat needs to get regulatory approval from more governments, and ideally needs to reach price parity with animal based protein.
For those in Singapore inside 1880’s delivery radius, GOOD Meat dishes available include Chicken & Rice with coconut rice, pak choi, sweet chili, chrysanthemums, microgreens; Katsu Chicken Curry with jasmine rice, heritage carrots, micro shiso, edible flowers; Chicken Caesar Salad with kale, romaine, edible flowers, shaved radish, plant-based Caesar dressing.
GOOD Meat and foodpanda said they plan to collaborate with other restaurants in Singapore, too. Starting in mid-May, GOOD Meat selections from JW Marriott Singapore South Beach will be available.