• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Swag Alert: McDonald’s Opens First E-Commerce Shop

by Jennifer Marston
December 5, 2019December 5, 2019Filed under:
  • Business of Food
  • Delivery & Commerce
  • Featured
  • Restaurant Tech
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

McDonald’s has gone to great lengths in the last few years to get us consumers stuff we don’t need, like branded scrunchies and massage chairs. And just in time for the holiday season, the company has opened its first-ever e-commerce shop in which to sell more of said stuff we don’t need.

According to a McDonald’s press release, the online shop, dubbed “Golden Arches Unlimited,” features McDonald’s-branded “fun and functional” merchandise not available anywhere else. The lineup of items will rotate seasonally, and starts with a winter collection that includes a beanie, holiday sweaters, and tree ornaments. It’s also a different roundup of merchandise than what you’ll find during the company’s McDelivery Night, which it does in partnership with Uber Eats each year.

Prices at the new online store cover a wide range, from about $15–$65 for apparel and $10–$25 for accessories. Items are branded with the famous golden arches and feature the brand’s signature yellow, red, and white color scheme.  

As the press release notes:

“Since the 1980s we’ve partnered with multiple fashion brands and retailers, and beginning in 2017 we launched our own limited-time-only line of merchandise through the McDelivery Collection. Now, we’re making it easier than ever for you to show off your brand love with direct access to branded items at GoldenArchesUnlimited.com.”

Which brings up an important point that goes beyond McBranded beanies. Thanks to delivery, more customers nowadays choose to order their fast food from the comfort of their own homes, which means they’re less likely to actually set foot inside a McDonald’s brick-and-mortar location. QSRs are as a result are having to meet those customers where they are rather than the other way around. Increasingly, that place is online. 

In fact, a number of QSRs now offer ridiculous-yet-enticing swag for sale via e-commerce shops. Dunkin’ opened its own e-commerce shop last month that sells wares like branded pajamas and dog accessories. KFC is selling fried-chicken-scented firelogs exclusively via Walmart.com. If it all sounds too dumb to be true, consider that last year, the latter’s Colonel Sanders Funko Pop sold out in 11 minutes. When it comes to enticing digital customers through physical goods, apparently swag works.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • Dunkin
  • KFC
  • McDonalds

Post navigation

Previous Post Amazon: Instant Pots, Avocados and, of course, Amazon Devices are Big Sellers This Year
Next Post A Tale of Two Kickstarter Campaigns I Backed (One is Delayed)

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

How ReShape is Using AI to Accelerate Biotech Research
How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems
Combustion Acquires Recipe App Crouton
Next-Gen Fridge Startup Tomorrow Shuts Down
From Starday to Shiru to Givaudan, AI Is Now Tablestakes Across the Food Value Chain

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.