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Briggo

October 30, 2020

The Food Tech Show: Lab-Grown Meat vs. The Internet

Happy Friday!

Heading out early for the final weekend before election day? Listen to The Food Tech Show podcast on your way!

In this week’s editor roundtable episode of The Food Tech Show, we talk about whether lab-grown meat can scale like the Internet, Ordermark’s massive new funding round earmarked to help them build out their ghost kitchen and virtual restaurant strategy, Coca Cola’s acquisition of a coffee robot startup, and whether or not the term “veggie burger” has a future in Europe.

As always, you can find The Food Tech Show on Apple Podcasts or Spotify, or just play directly below.

October 26, 2020

Briggo’s Coffee Haus Becomes Costa Coffee BaristaBot

It looks like British coffee chain and Coca-Cola subsidiary Costa Coffee has acquired Austin, TX-based coffee automation company, Briggo.

We are still hunting down an official announcement, but the Briggo website is now re-branded as Costa Coffee (hat tip to the Food By Robots Twitter account). Briggo’s CoffeeHaus automated kiosk has been replaced with the Costa Coffee BaristaBot. Briggo also made an announcement on Twitter.

https://twitter.com/DrinkBriggo/status/1320725811633283074?s=20

We have reached out to Briggo to find out more.

To date, Briggo had raised $19 million in funding. Its coffee robot was among a new wave of standalone automated kiosks that were looking to re-invent the vending machine by combining robotics with higher-end food. Part of Briggo’s pitch, when it first started out, was that in addition to building its coffee robot, it was also a coffee company that selected and roasted its own beans.

Briggo had Coffee Hauses up and running in a number of locations around Austin, including two at the Austin-Bergstrom Airport and one at the San Francisco International Airport. Briggo had formed a partnership with SSP America last year to open up new kiosks in 25 airports over the course of this year and next. In January of this year, Briggo’s CEO told me that his company was going to open up five new loations in Q1 of this year.

That, of course, was before the COVID-19 pandemic hit and airline travel was decimated. So how many of those locations went up or are still live is unknown. Rival robot coffee kiosk company, Cafe X, shuttered its remaining airport locations and laid off staff. That said, Cafe X has re-focused and has plans to deploy 150 robots across Asia over the next two years.

With its deep pockets, Costa Coffee has the resources to expand and operate more kiosks than Briggo could have on its own. This story is developing and we will update as we learn more.

June 18, 2020

The Great Vending Reinvention: The Spoon’s Smart Vending Machine Market Report

Thanks to advances in hardware, the internet of things, and food preparation, vending machines today are basically restaurants in a box. They offer high-end cuisine in minutes, require minimal setup time, and have the on-board computing smarts to manage inventory and communicate any issues that arise.

With these capabilities, it’s no wonder the vending machine category was valued at more than $30 billion in 2018, according to Grandview Research, and was anticipated to have a CAGR of 9.4 percent from 2019 through 2025.

Had this report been written even just a few months ago, the main takeaway would have been that vending machines are perfect for high-traffic areas that operate around the clock: airports, corporate offices, college dorms, and hospitals.

But we’re living in a world continuously being shaped and reshaped by the COVID-19 global pandemic. Right now, some form of shelter-in-place orders blanket most of the U.S. Global air travel volume has plummeted, so airports are not busy. Non-essential businesses are closed and people are working from home, not office buildings. And colleges may not hold in-person classes until 2021.

While on the surface, those factors suggest vending machine companies will be yet-another sector wiped out by coronavirus, there has actually never been a better time for the automated vending machine industry. The small footprint and high-end food these devices offer are perhaps more important than ever at a time when minimizing human-to-human contact in foodservice is paramount to doing business. That makes the vending machine market uniquely positioned to capitalize on a post-pandemic world.

This report will define what the automated vending machine space is, list the major players, and present the challenges and opportunities for the market going forward.

Companies profiled in this report include Alberts, API Tech/Smart Pizza, Basil Street, Blendid, Briggo, Byte Technology, Cafe X, Chowbotics, Crown Coffee, Farmer’s Fridge, Fresh Bowl, Le Bread Xpress, Macco Robotics, TrueBird, and Yo-Kai Express.

This research report is exclusive for Spoon Plus members. You can learn more about Spoon Plus here.

January 14, 2020

Robot Baristas Aren’t Dead Yet. Briggo to Open 5 New Locations This Quarter

Normally we wouldn’t cover a gonna story. Like when a company says they are gonna do something. The Spoon likes to see actual results, not speculation, thank you very much.

But when robot barista company Briggo reached out to share some of their expansion plans for the coming year, I was intrigued. Whether by luck or rapidly assembled intention, Briggos’ announcement today comes on the heels of rival robo-coffee shop Cafe X shuttering three of its five locations.

There has also been a general sense of doom and gloom cast over the food robot industry in general as Zume shut down its pizza delivery business, and Creator was left stranded and unfunded by Softbank.

But you’d be hard pressed to think anything was wrong with the robot food business in talking with Kevin Nater, the Co-Founder and CEO of Briggo. I spoke with him by phone this week and Nater said five new automated Coffee Haus locations will go live in Q1 of this year, which is as many as the company launched in all of last year. Through its partnership with SSP America, Briggo plans to be in a dozen locations by the end of 2020.

One of the reasons Briggo can accelerate its install base is because it has moved its manufacturing to Foxconn. Previously Briggo was building every Coffee Haus by hand, but now Nater says “The Wisconsin facility can knock them out as fast as we can order them.” Depending on the location and permitting, Nater says they can get a Briggo machine up and running in a matter of weeks.

With SSP America doing business development for Briggo, Nater said that airports will continue to be a “huge focus” for the company. There are currently two Coffee Hauses in the Austin-Bergstrom Airport and one at San Francisco Airport (SFO).

As Briggo focuses on airports, and building out more locations, I asked Nater if that means the company will be pulling back on its own coffee creation ambitions. One part of Briggo’s business has been that it is also a coffee company that roasts its own beans. As it has expanded into new locations, it has also started offering coffees from roasters local to those areas (Sightglass in SFO, for instance). Nater said “Nope,” and that in addition to hosting other brands, Briggo will continue to sell its own coffee.

In addition to airports, Briggo opened up its first location inside a Whole Foods in Houston last fall. That Whole Foods happens to have 260 condos above it, and Nater said that condo owners are treating the Briggo almost like a personal coffee machine, ordering drinks with their phone in their condo and then coming downstairs to pick it up.

Given the recent setbacks for food robot-based startups, I asked Nater how he refers to their Coffee Hauses. Are they called “robots” or “machines” or something else, entirely? “We use the term robotic barista,” he said “to convey barista level quality.”

So Briggo is still in the robot business. It may strive to serve quality coffee, but we’re gonna have to watch to see if its automated approach translates into a scalable quantity.

January 9, 2020

Between Cafe X, Zume and Creator, Are We in a Food Robo-pocalypse? Nah.

Last April, less than a year ago, The Spoon held its first food robotics summit. Not to toot our own horn, but by any measure it was a success. Sellout crowd. All the cool robot startups attended. And major retailer and restaurant chain buyers came to hear about the future of food automation and strike deals. It seemed, at least then, that the robot revolution had begun.

But the promise of food robots has apparently run headlong into the realities of running a startup. The opening week of the new year and new decade has been brutal for food robot startups. Consider:

  • Robot barista company Cafe X shut down three of its downtown San Francisco locations and asked employees to take two weeks of unpaid leave to save cash.
  • Zume, which garnered lots of attention in its early days for its pizza-making robots, is reportedly laying off 400 staff, representing 80 percent of its workforce. UPDATE: CNBC reported that Zume actually laid of 360 staff and shuttered its pizza delivery business.
  • Softbank reportedly backed out of funding Creator, the robot hamburger restaurant in SF.

And while it happened last year, Miso Robotics, which makes Flippy the robot, lost its CEO and COO in September of last year, and when it wanted to raise more money it turned to equity crowdfunding. This was notable given that Miso had raised $13 million in venture funding previously. Were those institutional funding avenues no longer welcoming?

Given this glut of bad news, it’s easy to think that the food robot revolution is over before it has really begun. But I’m actually a bit more bullish, and think this is more of a growing pains phase and there are some reasons to be optimistic.

While Cafe X did close its three downtown locations, the company launched the third generation of its robot and launched two new locations recently at the San Jose Airport and San Francisco Airport (SFO). Additionally, the company is working on getting its NSF certification so it can operate as a vending machine, allowing the robot to be open longer hours and without a human present (which is handy at airports!).

While everyone pegs Zume as a robot pizza company, the robots only did some things like pull crusts out of the oven. The company was really more about data. It’s just as easy to pin the blame on Zume’s lack of focus as it had acquired a compostable packaging company to launch a whole line of packaging last year as well as a mobile ghost kitchen business.

Creator getting stiffed could equally be attributable to Softbank, which has reportedly backed out of more than one startup funding deal as it wades through its WeWork debacle. Softbank, was involved with Zume, investing $375 million in that company in 2018, with a reported additional $375 million to follow at a later date.

Other food robotics startups seem to be doing alright (though we don’t have access to their books). Picnic just raised $5 million and launched its pizza assembly robot, which can crank out 300 pizzas an hour. Chowbotics released its Sally 2.0 salad robot and is rolling out to college campuses. And Briggo opened up its robotic Coffee Haus at its first Whole Foods, as well as a location at SFO and has a deal with SSP America to launch its robo-baristas at 25 additional airport locations.

This rough patch is probably a good time for everyone in the industry to pause and assess what we really want from robots, or even whether or not “robots” are what we really want. Perhaps we should move away from referring to them as robots and call them machines. The term robots carries too much sci-fi baggage (the Terminator, Rosie the robot, etc.) and artificially inflates expectations among consumers and investors.

“Machines,” on the other hand, strip away that baggage. We know they are meant to work all day, consistently, pretty much non-stop. So they can do jobs at odd hours when humans don’t, or do jobs that a more dangerous for a person (working a deep fryer).

We’re soon going to be surrounded by a new wave of vending machines like Chowbotics, Briggo, Blendid and hot ramen dispenser Yo-Kai Express. These companies are all trying to upend what a vending machine is by serving fresh and well crafted food quickly. They won’t replace restaurants, and they aren’t meant to. They are meant to get a lot of people a tasty meal at a reasonable price quickly.

The automated food revolution is coming, it just might not be roboticized.

November 27, 2019

Will New Regulations Rain on the Rise of Vending Machines?

From the hot ramen dispensing Yo-Kai Express to fresh salads whipped up by Chowbotics’ Sally, we are entering a golden age of vending machines. Tucked into just about any corner of a busy building and operating autonomously 24 hours a day, vending machines are poised to disrupt what and how we eat. That is, unless regulators disrupt the rise of vending machines first.

The New York Times posted a story yesterday about how Farmers Fridge, which dispenses fresh salads in jars, sparked a change in the way New York City will regulate newer, high-tech vending machines.

The crux of the problem is that like so many things, municipal regulations lag behind technological innovations. Laws on the books around vending machines were made back when vending machines were just pre-packaged snacks and sodas. But vending machines nowadays dispense all manner of fresh food like salads and açai bowls, which are more susceptible to foodborne illnesses.

Given this new vector for potential food poisoning, New York City’s Department of Health and Mental Hygiene stepped in and actually forced all Farmers Fridges in NYC to temporarily shut down while the city figured it out, which the two parties eventually did. From the NYT article:

In negotiations over the last month, the department and the company have agreed that each Farmer’s Fridge machine will be treated, for the most part, as a restaurant — or “food service establishment,” per the health code. Every machine will require a permit, inspections and the same kind of letter grade posted everywhere from McDonald’s to Le Bernardin.

Food vending machines already jump through a lot of regulatory hoops just to be able to serve food in the first place. There are plenty of rules about the construction of these machines that include using food safe materials and not having angled corners (so bacteria doesn’t build up). And as Yo-Kai and Briggo have learned, there is also another layer of compliance for things like access for the visually impaired that must be met when installing machines at airports.

But NYC taking note of these newfangled vending machines could spark a new wave of rules across different cities that startups must comply with. City governments, always on the lookout for new revenue, probably won’t pass up the chance to impose new fines on high-tech vending machines. Companies like Chowbotics and Fresh Bowl in particular, both of which dispense fresh salads, will probably face greater scrutiny, but new administrative procedures are likely to impact companies like Yo-Kai and Basil Street as well.

As long as the regulations don’t become too onerous, this new scrutiny is probably a good thing. Even Farmers Fridge expressed empathy for NYC regulators in the Times piece, saying “New York regulators genuinely seem to be acting out the desire to keep people safe and understand a new business model. You always have to manage the chaos when you’re doing something new and different.”

Move fast and break things may work for software startups, but when it comes to the food we eat, slowing down and making sure it’s safe is probably a good thing.

August 21, 2019

Cafe X COO, Cynthia Yeung, Departs From the Robot Coffee Company

Cynthia Yeung, now the former COO Cafe X, posted on Linkedin yesterday that as of last Friday she was no longer with the coffee robotics startup after having worked there for a year and a half. Normally we don’t write about executive shuffles, but Yeung was high up at the company, and her departure comes at a time when rival robo-coffee company, Briggo, is scaling up.

Yeung posted the following to Linkedin yesterday:

Friday was my last day as COO of Cafe X Technologies. I learned a lot from growing the company (now 35+ people) through our Series A and am grateful to Henry Hu, Jason Calacanis, and David O. Sacks for giving me the opportunity to be in “the room where it happens”. I’m proud of the upcoming SFO launch of our new machine (in addition to a few other locations), bringing on more experienced engineering talent, and having built some corporate infrastructure to help the team scale. I’m looking forward to seeing where the company goes next.

One thing that caught our eye is that Yeung said “through our Series A,” but so far, the $14.5 million Cafe X has raised has been publicly referred to as seed and “Seed-1” money, not Series A. We reached out to both Yeung and Cafe X CEO, Henry Hu to see if the company has raised a new round or if there is some other explanation. Yeung directed all questions to Hu.

UPDATE: Hu told us via tweet that they renamed the Seed-1 as a Series A.

We just renamed our Seed-1 as Series A. Looks cleaner. Some exciting announcements coming. Will keep you updated @AlbrechtChris 😁👁 https://t.co/tDbeM0l5km

— Henry (@supergeek18) August 21, 2019

Regardless, as Yeung also indicates, her departure comes as Cafe X is set to launch its first robot barista at San Francisco International Airport (SFO), the company’s first location outside of the city of San Francisco.

But Cafe X’s robot will actually be the second automated cafe at SFO. Earlier this summer, Austin-based Briggo opened its robot Coffee Haus at that airport. In fact, Briggo was initially awarded the SFO contract, but Yeung was instrumental in the inclusion of Cafe X. As the San Francisco Business Times reported last November:

“We are striving to be a very, very responsible employer in San Francisco bringing trade jobs back to the city,” Cynthia Yeung, COO of Cafe X, told the SFO commissioners at the Nov. 6 [SFO Airport Commission] meeting. “And I want to understand why, with so little transparency, this trial program was awarded to a Texas based company?”

High-traffic locations like airports are perfect for robotic baristas because robots are fast, accurate and can operate around the clock. While there are plenty of airports around the world, they will be a battleground for automated food services like vending machines and robot coffee makers. Yeung left just days after Briggo announced it had entered into an exclusive agreement with SSP America to put Coffee Hauses in an additional 25 airports around the U.S. and Canada over the next two years.

While this was probably more of a coincidence, as Yeung indicated on Linkedin, Cafe X is entering the scaling phase of its startup lifecycle — a time when having steady leadership at the top is especially important.

Here at The Spoon, we kinda hope Yeung stays in food robotics because she’s a great guest to have on stage at our Smart Kitchen Summit and Articulate conferences.

This article originally stated Yeung worked at Cafe X for a year, it was actually a year and a half and this post has been updated to reflect that.

August 13, 2019

Briggo Partners with SSP America to Open Up 25 Robot Coffee Hauses in Airports

Robot barista company Briggo announced today it has entered into an exclusive agreement with SSP America to open automated Coffee Hauses at an additional 25 airport locations over the next two years in the U.S. and Canada.

SSP America is a division of SSP Group, which operates roughly 2,600 restaurants, bars, cafés and marches in across 500 locations representing more than 500 of its own and licensed brands. The SSP America website says the company is “passionate about bringing cool, authentic restaurants to airports that reflect a taste of place.”

Briggo’s robotic Coffee Haus is definitely cool. It’s a self-contained automated coffee shop in a box that offers a variety of hot and iced coffee and teas that can be ordered via the Briggo app or through a tablet built into the machine. Meant for high-traffic areas (like airports!), Briggo says its Coffee Haus can make 100 cups off coffee an hour.

Details were pretty light in the press release emailed to us announcing the deal with SSP America, but the partnership should result in robot coffee experiences similar to the three Coffee Hauses Briggo has opened in the Austin and San Francisco International airports. As with its SFO location, Briggo said that in addition to its own coffee roast, it will “also work with airport teams to select local brands to showcase in their Coffee Hauses.”

When we first covered Briggo last year, the company was building up to be a full-stack coffee company. It selects and roasts its own beans, and would own and operate its machines. Briggo declined to answer questions about the business arrangement between it and SSP, so we don’t know what the financial or operational terms of this deal were.

Having said that, if Briggo is looking to scale quickly, partnering up with companies like SSP might be the most expeditious way. It can leverage their existing operational chains and relationships to more easily break into new markets.

The robo-barista game is not zero sum one. There are plenty of high-traffic locations for all the coffee robots. Having said that, our eyes now turn to the other barista-in-a-box, Cafe X, to see when it will start announcing more of its expansion plans.

June 19, 2019

Briggo Lands its Robot Barista at the SFO Airport Next Month

If you have an early flight out of San Francisco International (SFO) airport at the end of next month, you can caffeinate up with the help of Briggo’s robot barista. The Austin, TX based company announced today that it will launch its automated Coffee Haus robot-coffee kiosk at SFO on July 28th UPDATE: Briggo informed us after publication that it has changed the date and will be up in the coming month.

The Briggo Coffee Haus is a fully automated kiosk that serves a variety of hot and cold coffee and tea drinks, 24 hours a day, seven days a week. Customers can order a coffee ahead of time using the Briggo app or purchase one through the machine’s tablet.

The SFO Coffee Haus is the first Briggo machine outside of Texas and will be located inside Terminal 3 next to the security entrance. Though Briggo thinks of itself as a coffee company that sources and roasts its own beans, it will feature rotating blends of Bay Area coffee from Verve and techie-favorite, Sightglass. This will be the second airport location for Briggo’s automated barista: the first one opened at Austin-Bergstrom International Airport in July of last year, and a second Briggo machine was added there last month.

Briggo isn’t even the only coffee robot going into SFO this year. San Francisco-based company Cafe X will also be launching its automated coffee kiosk later this summer. We reached out to the company to confirm the installation date and will update when we hear back.

You’ll be seeing a lot more automated eating and drinking experiences at airports in the coming years. Robots like Briggo and Cafe X will be joined by high-end vending machines like Yo-Kai Express, which offer a Michelin star chef-created menu. Food robots will be able to quickly and conveniently feed the high volume of people in a hurry at all hours of the day (and never spell your name wrong on your coffee cup).

To promote its SFO opening, Briggo has hooked up with Lyft to provide Briggo patrons with a 15 percent discount on their next Lyft ride to or from SFO. Normally, we wouldn’t mention marketing campaigns, but this discount is another example of food and beverage companies working with ride-sharing companies to, err, drive traffic. In a similar move, TGIFriday’s has been handing out Uber vouchers to pay for customers’ rides to its restaurants.

We haven’t had Briggo’s coffee yet (haven’t flown to Austin in a while), but it’s got a 4-star rating on Yelp, where customers mostly marvel at the technology. Maybe we’ll need to book a flight down to San Francisco just for a chance to try the coffee.

April 16, 2019

Here’s The Spoon’s 2019 Food Robotics Market Map

Today we head to San Francisco for The Spoon’s first-ever food-robotics event. ArticulAte kicks off at 9:05 a.m. sharp at the General Assembly venue in SF, and throughout the daylong event talk will be about all things robots, from the technology itself to business and regulatory issues surrounding it.

When you stop and look around the food industry, whether it’s new restaurants embracing automation or companies changing the way we get our groceries, it’s easy to see why the food robotics market is projected to be a $3.1 billion market by 2025.

But there’s no one way to make a robot, and so to give you a sense of who’s who in this space, and to celebrate the start of ArticulAte, The Spoon’s editors put together this market map of the food robotics landscape.

This is the first edition of this map, which we’ll improve and build upon as the market changes and grows. If you have any suggestions for other companies or see ones we missed you think should be in there, let us know by leaving a comment below or emailing us at tips@thespoon.tech.

Click on the map below to enlarge it.

The Food Robotics Market 2019:

April 11, 2019

Truebird to Launch Five Robot Micro-Cafes in NYC This Year

When we first wrote about Truebird, the quiet NYC startup building automated micro-cafes, we didn’t have many details about the company or its go-to market strategy. But I had the chance to chat with Truebird Co-Cofounder and CEO Josh Feuerstein this week, who shared with me some more information about Truebird and how his barista ‘bot fit into the competitive robo-coffee landscape.

THE ROBOT
The first thing I asked him about was about the robotic design Truebird chose. Instead of an articulating arm or a series of rails and grippers, Truebird uses magnetic “pucks” that cradle coffee cups to slide them around a glass surface. While soothing to watch, it didn’t seem to be a particularly fast method for a machine meant to sling morning cups of joe to busy people in high-traffic areas.

“We chose them for a variety of reasons,” said Feuerstein, “Chief among them, we think it is a surprisingly warm and approachable and almost magical experience. For us the experience is really important.” He went on to say that while they are designing for an elegant experience the company is “very happy” with the throughput of the machine.

The machines themselves are smaller than competitors like Briggo and Cafe X. They fit through a standard door and don’t require any plumbing, so Truebirds can be installed easily and in a wide variety of locations.

Truebird Micro-cafe

GO-TO MARKET
Truebird is focusing on New York initially, and will deploy five of its micro-cafes throughout the city by the end of this year. While the company is still determining its pricing and business model, it is a B2B play and will partner with high-volume locations like hotels, hospitals, office buildings, etc. The machines will be owned and operated by Truebird, so the company will be responsible for stocking, maintenance and service.

Feuerstein said that at some point, Truebird will probably open a location that is its own dedicated space with “four walls.”

THE COFFEE
Unlike Briggo, Truebird isn’t going so far as to select and roast its own beans (though Feuerstein didn’t rule out that possibility). Instead, the company is working with roasters in the New York area. Truebird doesn’t offer the same variety of drinks as Briggo or Cafe X as it only carries traditional dairy milk and oat milk.

THE COMPANY
Truebird is 100 percent backed by Alleycorp and has 15 employees.

Geographically speaking, there are now three high-profile coffee robot companies across the U.S. Truebird in NYC, Briggo in Austin, TX, and Cafe X in San Francisco. This doesn’t need to be a zero-sum game as there are plenty of locations around the country that could use a coffee robot to caffeinate consumers. Heck, the San Francisco Airport alone is getting two coffee robots this year. The only question remaining is which robot serves up the tastiest lattes.

If you’re interested in the future of coffee and food robots, you should definitely come to our ArticulATE Summit in San Francisco on Tuesday. C-level speakers from both Briggo and Cafe X will be there. But we literally only have a handful of tickets left, so get yours today!

March 26, 2019

Truebird Bringing its Robot-Barista Coffee to NYC

It’s the stones. They move like magic in Truebird‘s robot barista demo video, gliding across a glass surface to cradle and transport cups of coffee and lattes to waiting customers (go ahead and watch it down below, it’s mesmerizing). We’ve seen our fair share of coffee robots here at The Spoon, and at first glance, Truebird’s appears to be the least robotic.

We can’t tell you much about Truebird because not much has been written and they aren’t giving much information away. But they are a food (well, coffee) robot company, and food robots and automation are poised to drastically change how we buy our daily meals and beverages. So Truebird is a company we’ll keep an eye on, but for now, here’s what we do know:

Truebird creates automated micro-cafes, similar to Briggo and Cafe X. From the company’s Linkedin page:

We are for the busy people who love and appreciate high quality coffee, and are increasingly curious about where it comes from, and the caring hands that touched it. Through our micro-cafes, Truebird is a serene destination that provides a treat in the form of delicious coffee and a more elevated experience – but delivered efficiently, conveniently, and at a fair price for the busy individual on the move.

Truebird piloted its prototype for three months at New Lab in Brooklyn, and the company’s site says “The next Truebird evolution is coming to select NYC locations later this year.”

Truebird is backed by AlleyCorp, a New York based incubator that also backed MongoDB, DoubleClick and Business Insider.

Truebird Micro-cafe

Like Cafe X and Briggo, Truebird isn’t just about the robotics. It’s also focused on quality coffee. The company lists its own coffee program manager as an employee, but how involved in the coffee part of the equation is it? Is it like Briggo, which roasts its own beans, or more like Cafe X which highly curates the coffee it offers?

We reached out to Truebird to find out more, and will update when we hear back.

What is apparent is that each of these robot coffee companies is creating its own form factor and presenting its version of automation to customers in different ways. Cafe X has its articulating arm front and center and theatricality is part of its design. Briggo’s Coffee Haus, on the other hand hides all the complex machinery. If Truebird’s prototype is any indication, its robotics are more subtle (and with the stones perhaps even more artful), but are also meant to be watched in action.

The question is how fast those stones will be able to move. The whole point of a robot-barista is to sling drinks of consistent quality in high-traffic areas, like airports. While the stones are hypnotic, they won’t calm an impatient commuter waiting on their caffeine. Truebird, however, seems to recognize this, as its own copy reads that it’s for the “busy individual on the move.”

Busy individuals who are curious about the future of robot-made coffee should come to our ArticulATE food robot summit happening on April 16 in San Francisco. We’ll have the Founder and CTO of Briggo as well as the COO of Cafe X speaking, so it’s sure to be something you won’t want to miss!

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