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The Spoon

Daily news and analysis about the food tech revolution

GrubHub

Grubhub to Offer In-Car Ordering Through Fiat Vehicles

In-vehicle tech company Lear Corporation announced today that its Xevo software businesses has partnered with Grubhub to bring food ordering capabilities to Fiat Chrysler Automobiles (FCA). Drivers will be able to order food from the third-party delivery service via an app on FCA’s Uconnect Market platform. 

FCA vehicles will be the first to offer Grubhub’s service as an in-vehicle feature. Once signed into their Grubhub account via the in-car system, customers can order ahead and pay for their meal on the go before picking it up from the restaurant. Users will also be able to reorder past meals market as “favorites.”

An additional feature lets users discover “new favorites,” too. If a customer is driving by a restaurant from which theY have never ordered, they can tap a button that will forward the restaurant’s menu to their email. Needless to say, drivers can’t browse the menu of a new restaurant while actually driving the car. 

Given restaurant tech’s current focus on making the customer meal journey speedier and more efficient, adding order-ahead and pay features to the car seems like a no-brainer. Grubhub may be the first third-party delivery service to land in the car, but the Xevo deal is not the first go-around for in-vehicle restaurant service. In 2019, Domino’s teamed up with both Xevo and Chevrolet for in-vehicle ordering deals. Also in 2019, BMW partnered with Olo to make food ordering directly available from BMW vehicles. 

FCA’s Uconnect platform, meanwhile, is available on 2019 and 2020 models of Chrysler, Dodge, Jeep, and Ram vehicles, so it wouldn’t be surprising if Grubhub is available soon to those drivers as well.

DoorDash Files for IPO, Could Start Trading in December

DoorDash unveiled its public S-1 filing this morning after confidentially filing to go public earlier this year. The San Francisco-based third-party delivery service is expected to begin trading on the NYSE in mid-December.

Reports of the service going public as soon as 2020 first surfaced in August, along with hints that the company was trekking towards actual profitability, which is still something of an elusive concept in the world of third-party delivery. Today’s unveil of DoorDash’s S-1 filing shows that the company reported a profit for the first time in its history during the second quarter of 2020. The company garnered $675 million in revenue and a profit of $23 million for Q2 2020. The company posted a net loss of $43 million for Q3, but still reported revenue growth of $879 million and has ample cash to fund itself — $1.6 billion, to be exact, though DoorDash has said COVID-related lockdowns played a significant role in its growth and that growth rates in revenue could decline in future.

DoorDash’s forthcoming IPO arrives at a time when demand for food delivery apps is thriving. Data from September shows that sales for these services grew 125 percent year-over-year during that month. DoorDash earned almost half, or 49 percent, of those sales — a significantly higher number than the 22 percent of Uber Eats or the 20 percent of Grubhub.

Restaurant delivery remains the biggest slice of DoorDash’s business, but it’s no longer the only one. Perhaps because of the uncertainty of the current restaurant industry, the company branched out into grocery and convenience store delivery this year, too. It even went as far as opening its own “ghost convenience store” facility in August.

Though all this cash and profitability comes at a cost of its own, a human cost in this case. DoorDash helped bankroll Prop 22, which California voters just passed and which allows third-party delivery services to continue classifying their workers as independent contractors. In other words, they’re saving a lot of money by not shelling out for benefits like workers comp, health care, and paid sick leave. The company also remains steeped in controversy around the high commission fees it extracts from restaurants at a time when businesses are shuttering in record numbers because of the pandemic. 

Unfortunately, money usually talks louder than any other issue on the table. DoorDash’s filing today shows that despite these controversies, the company’s growth is unlikely to slow any time soon. 

Grubhub Launches a New Grant to Get Restaurants Ready for Winter

Grubhub today announced the Restaurant Winterization Grant, a new program that will provide financial support to restaurants as we move into winter and outdoor dining becomes a challenge in many areas of the country.

Done in partnership with The Greg Hill Foundation’s Restaurant Strong Fund, the program will grant $10,000 to “eligible independent restaurants,” according to a press release sent to The Spoon. The funds are intended to provide restaurants with “additional infrastructure and equipment to extend outdoor dining” along with more personal protective equipment for employees.

Wintertime’s arrival coincides with record highs of coronavirus cases in the U.S. As far as restaurants are concerned, the combination of the two makes indoor dining risky in many cases, nonexistent in others. Up to now, restaurants have been able to offset some of that loss with new developments for outdoor dining plans. Now, businesses will need to innovate on those innovations in order to continue to serve customers without expecting them to eat in the midst of 30-degree temperatures or wintery mixes.

Grubhub’s new program is supported by a $2 million grant recommendation from its Grubhub Community Relief Fund, started back in March as a way to support charitable organizations helping restaurants. 

The new program joins other efforts around the country to winterize outdoor dining. Recently, the city of Chicago held a contest asking residents to redesign the outdoor dining experience for winter. Elsewhere, Washington D.C.’s Office of Nightlife and Culture announced a $4 million grant program to help restaurants cover the cost of tents, domes, heaters, furnishings and other outdoor-dining-related equipment. Grubhub is the first third-party delivery service to dedicate a fund towards outdoor dining.

Those interested in applying for funds can do so starting today through the aforementioned Restaurant Strong Fund. Restaurants located in Chicago, New York City, Boston, and Philadelphia, and which have “five or fewer” locations are eligible to apply. The application period ends Nov. 21, and Grubhub has said funds will be distributed by the end of the month. 

In DoorDash We Trust?

It’s our weekly restaurant tech news wrapup!

Food delivery aggregators: love ‘em or hate ‘em, few would at this point deny that restaurants need them right now. Maybe that’s not where we’d like to be as a restaurant industry, but it’s where the pandemic has forced businesses — a point underscored by new survey data from tech company Raydiant. According to the new report, which surveyed restaurant operators and managers, 37.5 percent of restaurants would not have been able to stay in business without third-party delivery apps over the last several months.

But not all third-party delivery aggregators are equal in the eyes of restaurants when it comes to trust. Arguably the most interesting part of Raydiant’s survey is the breakdown of which delivery service respondents “associated most with trust and support.” DoorDash won in a landslide, with 58 percent, followed next by Grubhub at 18 percent and Uber Eats at 17 percent. Seamless, which is owned by Grubhub, came in last, with a whopping 1 percent.

The report does not go into specifics as to how it defines “trust” and “support.” But a quick comparison of recent developments from these services illustrates why the names stacked up as they did in Raydiant’s survey. 

DoorDash was quick to respond to restaurant shutdowns when the pandemic came Stateside back in March, waiving fees for certain restaurant partners and setting up a relief fund for businesses. Since that time, the company — which is trekking towards an IPO — has positioned itself as an ally to struggling restaurants. Just earlier this week, it launched its Reopen for Delivery initiative, which will help shuttered restaurants rebrand as virtual concepts. The company is not without its controversies, but it’s managed to steer clear of major ones over the last several months.

Grubhub also responded speedily to the restaurant shutdowns — by making an opaque announcement that initially seemed to say it was waiving commission fees when in reality the service was only delaying collection of them. Grubhub has also racked up numerous complaints from restaurants, including bogus phone fees, outrageous commission fees, listing non-partnered restaurants, and this bizarre saga. 

Uber Eats and Postmates generate fewer controversial headlines, though they, along with DoorDash, also charge restaurants unsustainably high commission fees for every order placed through their platforms.

All this doesn’t mean restaurants should ditch their partnerships with the others in favor of working with DoorDash. Many agree that more is better when it comes to delivery aggregators these days. And like I said, we can hate on delivery services all we want, but the complicated logistics of delivery in 2020 makes them cheaper and faster for restaurants than any other solution that exists right now.

Nor, however, should restaurants hedge all their bets on third-party delivery services, which are definitely not hedging all of theirs on restaurants. Recent moves by both DoorDash and Uber Eats into grocery delivery make clear that these services will go where there’s money to be made. Online grocery sales are expected to hit $250 billion by 2025. The restaurant industry, meanwhile, has already lost billions of dollars due to the pandemic.

Simultaneously, new approaches to restaurant delivery are emerging that bring ordering, branding, and sometimes even the drivers back into restaurants’ control. This will only accelerate with the rise of virtual restaurants and ghost kitchens. Restaurants may still need third-party delivery, but it’s only a matter of time before they need it, or at least pieces of it, less.

It all makes third-party delivery something of a fair-weather friend to restaurants. Despite the relief funds and press releases proclaiming they’re here to help restaurants, delivery services are also making clear that they are, first and foremost, tech companies in the business of moving goods. They’ll go wherever those goods happen to be most plentiful. Given that, trust around these services seems tenuous at best when it comes to restaurants.

Dive Deep Into Ghost Kitchen Strategy

Delivery isn’t the only thing that’s here to stay. Ghost kitchens and virtual restaurants have also proven themselves mainstays of the restaurant biz over the last few months. But what’s the difference between a ghost kitchen and a virtual restaurant? Does every restaurant need to invest in this space? Where the heck does one even begin?

On December 9, The Spoon will gather together restaurants, industry analysts, restaurant tech companies, ghost kitchen operators, virtual restauranteurs, and others to talk through the above questions and more. The day will provide a variety of perspectives on where the ghost kitchen and virtual restaurant sectors are headed as well as next steps for those wanting to get involved.

Register to join us for this event.  If you’re in the ghost kitchen space and are interested in sponsoring the event, let us know!

Dunkin Donuts

Restaurant Tech ‘Round the Web

Dunkin’ will close over 680 underperforming stores, according to the company’s Q3 2020 earnings release. The company said it will allow these franchisees to reopen in Dunkin’s “NextGen” store format or relocate to higher-traffic areas that can accommodate drive-thru.

Delivery integrator Chowly announced this week it has added Grubhub to its list of delivery partners. Mutual customers of the two companies can use both pieces of restaurant tech to streamline the management and fulfillment process of their delivery orders.

Chicago has shut down indoor dining again in response to rising COVID-19 numbers. No indoor service, including bar service, will be allowed, and outdoor dining must end by 11 p.m.

 

Uber Eats’ Revamped App Aims to Make Restaurant Discoverability Easier

Uber Eats today unveiled a newly revamped app and website the delivery service says will improve restaurant discoverability. According to a company blog post, this digital makeover will roll out “over the coming weeks.”

The revamp will include a number of new features, several of which are designed to make the process of finding one’s desired cuisine and restaurant faster. A shortcut toolbar will feature a user’s favorite cuisine types as well as quicker access to grocery stores, pet supply stores, flower shops, and other businesses that are relatively new to the third-party delivery space. These “discoverability” tools also include a feature Eats has dubbed Hidden Gems, which surfaces local restaurants in a user’s neighborhood and recommend restaurants based on past orders.

Enhanced pickup options are the other feature Eats is highlighting with this redesign. The new app and website will include “visual cues” on the map so users can see which nearby restaurants offer pickup options. The map will also show restaurant ratings and local deals. Finally, a group orders feature lets users order from multiple restaurants at the same time through one single order.

Uber said in today’s blog post that after talking to users, the company realized that while ordering, checking out, and tracking meals via its app is simple and streamlined, actually finding a restaurant is a time-consuming task for many. The features announced today aim to minimize the time it takes to find, say, a local pizza spot with a reasonably good reputation and good quality food.

Of course, having to scroll through a gazillion restaurant listings to get dinner delivered is arguably not a real problem. But in the micro-world of third-party delivery services, speed and efficiency reigns, and Eats, Grubhub, Postmates, and DoorDash now regularly release new features meant to shave a few more seconds off the overall delivery app experience.

Among the major third-party delivery apps, August sales grew 158 percent year-over-year collectively, according to recent data from Second Measure. At the same time, though, the third-party delivery sector remains controversial. In particular, the sky-high commission fees they charge restaurants are seen as nothing short of predatory at a time when permanent restaurant closures are increasing because of the pandemic. Others worry that the restaurant industry meltdown will leave us in a world where the bulk of our restaurant options come from chains. Last time I checked, enhanced discoverability tools and better map features can’t fix that problem.

Denver Cracks Down on Third-Party Delivery Practices

Denver, Colo. is the latest U.S. city to introduce mandatory caps on the commission fees third-party delivery services charge restaurants. The Denver City Council this week unanimously approved a 15 percent cap on the amount for delivery per transaction.

It’s the most recent development in an ongoing battle between delivery services like Grubhub and DoorDash and restaurants, regulators, and industry advocates. Delivery services, which normally charge as high as 30 percent per transaction in commission fees, argue that capping these fees undermine services’ ability to effectively operate. (A huge part of delivery services’ revenue comes from commission fees.) Advocates of the fees say the high percentages hurt the smallest restaurants most, and are predatory at a time when many independent businesses have little choice but to use delivery services to fulfill the uptick in off-premises orders. 

Fee caps were first introduced this past spring, just as the pandemic was intensifying and restaurants were closing dining rooms. San Francisco, Chicago, and NYC were among the first U.S. cities to introduce caps. Since then, more than a dozen other cities around the country have joined in, and as the number of COVID-19 cases has ebbed and flowed, some have even extended their caps. At the beginning of September, NYC and Los Angeles both extended their fee caps, while Alameda County and the city of Santa Clara, Calif. implemented them for the first time.

For now, Denver’s caps are set to expire on Feb. 9, though given the uncertain trajectory of both the coronavirus and indoor dining, that could change. Many cities have said fee caps will remain in place as long as emergency orders do, and Denver may yet renew its own deadline.

Nor did Denver’s attempt to regulate third-party delivery stop at fee caps. This week’s ordinance also bans delivery services from adding non-partnered restaurants to their sites. Previously, Grubhub et al. listed restaurants on their platforms regardless of whether the service had an actual contract with the eating establishment. It’s an understatement to say the practice has received some bad press, and California has even gone as far as to outlaw the practice across the state.

Denver may be the latest city to crack down on third-party delivery practices, but it won’t be the last. With more dining rooms closing permanently and virtual restaurants and ghost kitchens now the most popular kid on the block, regulations will multiply over time, rather than go away. With or without a pandemic, the fight for or against the third-party delivery model has only just started.

Grubhub Partners With Lyft to Offer Lyft Pink Members Delivery Perks

Grubhub announced today it has inked an exclusive partnership with rideshare service Lyft to offer the latter’s Lyft Pink members complimentary access to Grubhub+, according to a press release sent to The Spoon.

Lyft Pink is the rideshare service’s membership program that offers riders perks like priority airport pickup, discounts, and bikes and scooters. The free Grubhub+ membership (which normally costs $9.99/month) will add further items to that list, including free unlimited delivery, discounts on meals, and donation matching for contributions made to Grubhub’s Community Relief fund.

Grubhub launched Grubhub+ earlier this year, following in the footsteps of other third-party delivery services that offer membership programs, like DoorDash’s DashPass membership and Uber Eat’s Eats Pass. And much like DoorDash’s DashPass-Amex partnership from earlier this year, Grubhub’s teaming up with Lyft subscribers gives the delivery service access to an even wider base of potential customers.

For Lyft, the partnership could be a much-needed boost at a time when the pandemic has devastated the rideshare business but built up the food delivery sector. Uber, for example, has said its Eats business is now its main money maker. While the Lyft-Grubhub deal is slightly different, since Lyft does not own Grubhub, the rideshare service may still see the partnership as an opportunity to bolster its flailing numbers. With COVID-19 cases rising again and the threat of shutdowns for non-essential businesses looming, Lyft will need new customer acquisition channels outside its ride share business for some time to come.

Grubhub, meanwhile, was the center of a bidding war earlier this year, with food delivery mega-company Just Eat Takeaway.com finally winning out and buying the service for $7.3 billion. Grubhub and other third-party delivery services also remain at the center of many a controversy — commission fees, worker classification, non-partner restaurants. That makes wider access to Grubhub through deals like Lyft and Just Eat Takeaway.com beneficial for customers but not necessarily great news for restaurants. 

California Law to Ban Food Delivery Services From Adding Non-Partnered Restaurants

California Gov. Gavin Newsom signed a piece of legislation into law this week that hits at third-party delivery services listing non-partnered restaurants on their websites. At the tail-end of yesterday, the Los Angeles Times reported that the first law will require delivery services to sign formal contracts with restaurants before listing those businesses on their platforms.

The law is likely to raise at least some controversy. Under it, third-party delivery services would have to have formal agreements in place with all the restaurants listed on their platforms. Up to now, restaurant listings on third-party delivery sites have been something of a free for all, with delivery services adding restaurants whether or not they have ever made an agreement or even spoken. Restaurants don’t pay the commission fees on these orders. Instead, those get passed to the customer.

Delivery services argue that this practice helps local businesses attract more customers. Restaurants, meanwhile, have complained about inaccurate prices and menu items on those sites, while others have said they receive orders for pickup or delivery items they can’t actually fulfill because they don’t offer off-premises options.

California’s law comes at a time when most restaurants have been more or less forced to take their business off-premises to even stay alive through the upheaval caused by the pandemic. But at the same time, a bunch of other restaurant tech companies are offering alternatives to third-party delivery services. So a restaurant getting listed on Grubhub’s website could be undercutting the businesses own separate efforts to fulfill delivery orders (and retain direct relationships with customers).

Third-party delivery services rely on these non-partnered listings to increase their share of the market and look attractive to potential investors. Having to sign formal agreements with businesses will slow these companies’ ability to some restaurants, and outright halt them from getting others. That in turn would further undercut the still-unprofitable model on which the market is built.

Rhode Island introduced a similar ban earlier this year that is still pending. California’s is set to take effect on Jan. 1, 2021.  

Report: DoorDash May Go Public in 2020 Amid Broader Delivery Consolidation

DoorDash could file for an IPO as soon as the fourth quarter of 2020, according to “sources familiar with the matter” who spoke to Bloomberg.

The third-party delivery company is reportedly “taking steps” to go public in November or December of this year through a traditional IPO, rather than a direct listing, which the company had considered earlier this year.

The potential IPO comes at a time when the third-party food delivery sector is seeing a steady stream of mergers and acquisitions, from Just Eat Takeaway.com buying up Grubhub to the more recent deal from Uber to snap up Postmates for $2.65 billion.

DoorDash itself has largely stayed out of that M&A activity. The company acquired Caviar for $400 million about a year ago. Since then, DoorDash has been largely focused on diversifying its business. It launched its first ghost kitchen facility in October 2019. And since the start of the pandemic, DoorDash has teamed up with convenience stores like 7-Eleven, launched its own “ghost convenience store,” and, just last week, started an on-demand delivery [— LINK — ] service for groceries.

Those moves make sense in light of the fact that the restaurant industry has been one of the hardest-hit business types by the pandemic. Demand for third-party delivery may be up, but many restaurants — both independents and large chains — are closing down, which means DoorDash may need new lines of business to have a shot of being profitable (which, according to Bloomberg, it is not).

Like other restaurant third-party delivery companies, DoorDash is also navigating a substantial amount of controversy. In April, DoorDash, Grubhub, and others were the subject of a class-action lawsuit alleging third-party delivery companies used their market power to push restaurant prices higher during the pandemic. In June, the San Francisco DA sued DoorDash over worker misclassification, and if a ballot measure that would loosen restrictions over gig worker classification in California does not pass in November, DoorDash (and others) will face another threat to its chances for profitability. That’s to say nothing of commission fee caps, much-maligned tipping policies, and other gripes a growing number of the general public has against third-party delivery companies.

DoorDash was last valued at nearly $16 billion and, throughout the pandemic, has been an “essential service” more and more folks are using as the future of restaurant dining rooms remains uncertain.

Like everything else these days, the timeline for the company’s IPO could change based on, among other factors, the trajectory of the pandemic.

Are Food Delivery Services ‘Violating’ Mandatory Fee Caps in NYC?

NYC regulators are demanding stricter oversight of the recently mandated caps on delivery commission fees, according to the NY Post. NYC Councilman and head of the small business committee Mark Gjonaj this week urged Mayor De Blasio’s Office of Special Enforcement to fine the offending parties (i.e., the delivery services) found to be violating the fee caps.

Which is apparently happening. At a hearing this week, OSE’s executive director Christian Klossner said his office had received two complaints from restaurants that were charged more than fee caps allowed by the delivery companies. Klossner said the companies (unnamed) had refunded the money, but Gjonaj demanded the OSE “consider fining the offending company.” 

Two restaurants isn’t a lot, but Gjonaj, seems to suggest the actual number of businesses being overcharged could be bigger. Speaking at the hearing this week, he said, “If these companies have done it to one restaurant, it must be widespread.”

While not proven, that point wouldn’t exactly surprise, since third-party delivery services have disregarded legislation before, most notably around worker classification. Fee caps are so new on the third-party delivery regulatory front that there hasn’t been much time for companies to flout the rules, or for restaurants to make known that they’re being overcharged. Part of Gjonaj’s call over more enforcement of the caps seems aimed at bringing any violations into the light. “How are you getting the word out to the thousands of businesses that they need to bring this to your attention?” he asked attendees at this week’s hearing.

Like a growing number of U.S. cities, the Big Apple imposed mandatory fee caps on commission fees at the peak of shelter-in-place mandates brought on by the pandemic. The aim of those fee caps is to help restaurants, who normally fork over as much as 30 percent per transaction to third-party delivery companies in commission fees. Needless to say, those commission fees were gutting the already decimated restaurant industry, hence caps imposed by NYC, San Francisco, Los Angeles, Baltimore, and many others. 

Those fee caps are for the most part meant to endure only as long as cities remain in emergency states around the pandemic. Soon enough, though, these cities will have to weigh the ups and downs of mandating — and enforcing — the caps over the long term, along with other measures that can better protect restaurants in a delivery-crazed world. 

Just Eat Takeaway.com to Stop Using Gig Workers in Europe

Just Eat Takeaway.com just made its sentiments known about how to classify gig workers — but not in the way you’d expect from a third-party delivery service. Company boss Jitse Groen told BBC this week that Just Eat Takeaway.com will “end” gig working in its operations in Europe.

“We’re a large multinational company with quite a lot of money and we want to insure our people,” he said. “We want to be certain they do have benefits, that we do pay taxes on those workers.” 

“Large multinational company” aptly describes Just Eat Takeaway.com these days. The company itself is the product of Netherlands-based Takeaway.com’s recent acquisition of the U.K.’s Just Eat. And in June, the newly formed company announced it would acquire Grubhub, creating the largest food delivery service in the world outside of China.

All that M&A means more hiring. But this hasn’t been a particularly easy time for gig workers, in Europe or elsewhere. With the pandemic keeping more folks at home, delivery orders are up. That demand renders the folks driving or biking the food to customers frontline workers at higher risk of exposure to the coronavirus. Under the status of gig worker, these individuals do not have access to certain workplace protections (e.g., paid sick leave) they would as employees.

Just Eat Takeaway.com’s changes to worker classification may only apply to Europe right now, but the company has operations all over the globe. The aforementioned Grubhub deal will soon give the company a presence in the U.S., too, where the debate over gig workers is especially heated right now. Just this week, a California judge ordered Uber and Lyft to reclassify its contract workers as employee. For Uber, that would mean changing the underlying model around its Eats business, too.

Groen did not say when the change for its his company’s European workers would take place. And how Just Eat Takeaway.com handles U.S.-based workers once the Grubhub deal kicks in remains to be seen. 

While Just Eat Takeaway.com looks to remove many of the downsides of gig worker jobs, others are spending millions to fight any changes to the system. At some point a new standard around benefits for these workers might emerge from the fight. Let’s hope it’s one that values human health and well-being over food delivery’s ever-elusive path to profitability.  

Uber to Acquire Postmates for $2.65B

Uber has agreed to acquire Postmates in a roughly $2.65 billion all-stock transaction, according to a press release from Uber. The deal is expected to close in the first quarter of 2021.

Uber first made the offer to buy Postmates at the very end of June, after a failed attempt to snap up Grubhub. According to sources close to the matter that spoke to Bloomberg, the two companies have actually been in talks on and off for about four years. 

The boards of both Uber and Postmates have approved the transaction, which is still subject to the approval of Postmates shareholders and also any regulatory approvals. Uber said in the press release today that it will keep the consumer-facing side of the Postmates app running separately from its Eats app, “supported by a more efficient, combined merchant and delivery network.” 

Acquiring Postmates would give Uber a larger presence in certain key markets, like Los Angeles, where Postmates is the leading third-party delivery app. In the past, Uber has said it will pull out of markets where it is not the number one or number two player.

Today’s deal is another piece of evidence that third-party delivery is consolidating fast. Grubhub itself was acquired by the newly formed Just Eat Takeaway.com in June. Elsewhere, Delivery Hero recently bought South Korean service Woowa Bros. for $4 billion and Brazil-based iFood announced a merger with Colombian delivery heavyweight Domicillios.com.

Notably, DoorDash, which is still the U.S. leader in terms of marketshare for third-party delivery, has not come up in this M&A flurry. At last check, the company secured an additional $400 million in funding. It filed to go public in February and still plans on a listing for 2020.