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The Spoon

Daily news and analysis about the food tech revolution

off-premises

Oakland Residents Push Back Against a Forthcoming CloudKitchens Location, Citing Trash, Traffic, and Parking Issues

Residents of Oakland, California are pushing back against the opening of a new ghost kitchen location from Travis Kalanick’s super-secretive CloudKitchens company (h/t Berkeleyside). The facility is slated to open in July. But in an online petition, residents argue that the city of Oakland issued permits for the building quickly “without public notice or any consideration of the impacts on our neighborhood.”

The planned CloudKitchens facility at 5325 Adeline St. in North Oakland will house space for 35 commercial kitchen spaces, which is huge by ghost kitchen standards. The kitchens would operate seven days per week, 18 hours per day, according to the online petition. 

Those opposed include the Golden Gate Community Association and the Oakland Neighborhoods for Equity. These groups as well as residents of the North Oakland neighborhood are pushing for a freeze on construction at the forthcoming CloudKitchens location until the city can address a list of concerns around having a massive ghost kitchen facility in the area. That includes more traffic from the assumed influx of drivers that will be coming and going from CloudKitchens, a loss of parking for neighborhood residents, and “a more dangerous Adeline Street” because of these things. The petition also cites noise, exhaust, odors, and pests as other potential problems. 

This is not the first time CloudKitchens has gotten pushback from residents of a city. Earlier this year, those in Chicago’s North Center neighborhood complained of traffic, parking, and garbage issues from the CloudKitchens facility that opened in 2020. The city finally intervened, but only after police recorded numerous parking violations , calls for disturbance, and crashes in the span of three months.

Nor is this the first time the issue of ghost kitchens’ impact on surrounding neighborhoods come up. As the format has grown in popularity over the last year or so, restaurants, kitchen operators, and city residents alike have surfaced the discussion about the impact of these facilities on daily life and local business, not to mention basic safety on the streets. Talks stand to get even more nuanced as major ghost kitchen operators like CloudKitchens expand and more restaurant chains redesign their store formats to accommodate the uptick in pickup, delivery, and drive-thru orders.

Oakland residents are asking their city to delay the CloudKitchen’s opening as well as its number of food businesses and hours of operation.

Report: Over Half of U.S. Consumers Are Comfortable Dining in Restaurants

More than half of U.S. consumers (60 percent), are comfortable with the idea of dining out at a restaurant, according to new data from tech intelligence firm Morning Consult. The new data is part of a Morning Consult series on when consumers “will return to normal activities” put on hold by the Covid-19 pandemic. 

Restaurants, of course, have weathered some of the biggest disruptions to “normal activities” of any business type over the last year. That includes full shutdowns of indoor dining (and outdoor dining, in some cases) and a lowered confidence from consumers that restaurants are safe places to eat. Morning Consult notes that in 2020, the number of consumers who said they felt safe dining out never rose past 42 percent.

The latest report’s finding that that number has jumped to 60 percent suggests more consumer confidence in the restaurant dining room. Meanwhile, 15 percent of those surveyed said they “think they’ll feel comfortable within two to three months” and 73 percent said they will be comfortable dining out in six months. 

For now, there is still at least some reservation. Comfort with dining outdoors (e.g., patio) is still much higher than comfort with indoor dining — 69 percent versus 57 percent, respectively. 

Eating in restaurants took the number seven spot on Morning Consult’s list of activities consumers are eager to try once the pandemic is under control and the economy reopened. Going on vacation, resuming a “normal routine,” and going to the movies were among the activities that clocked in ahead of restaurants. 

However, of these top seven activities, eating in restaurants has the largest share of people already partaking. Twenty-four percent of respondents already dine in restaurants, compared to 10 percent going on vacation or 6 percent going to the movies. Morning Consult notes that excitement around restaurants in particular spans generations. 

Worth thinking about for the future is how much tech will play a role in providing higher comfort levels at restaurants. For example, will QR code-based ordering/payment technology, which lessens the amount of server-to-customer interaction, actually make people feel safer? Or will technology’s job be more about making operations more efficient and accurate? For at least a while, it will do a little of both. As more consumers grow comfortable with eating out, it’s main role will likely be around efficiency of the business, rather than simply making people feel more at ease in the dining room.

Tracking the Next Generation of To-Go Concepts for Restaurants

This shift towards delivery and other off-premises formats was already underway. Back in 2019, the National Restaurant Association predicted that by 2030 off-premises would drive most of the growth for restaurant sales. 

Suffice to say, the pandemic sped that timeline up. In the words of Ordermark’s cofounder and CEO Alex Canter (whose family also owns famed L.A. restaurant Canter’s Deli), “10 years of progress maybe happened in a couple of months, not out desire, but really out of necessity.”

Out of that progress have come many different ways and tactics to approach delivery and takeout formats, from iterating on the virtual restaurant concept to altering the cooking process of the meal itself. This intelligence briefing for Spoon Plus will look at some some off-premises success stories to come out of the pandemic-era restaurant industry.

This content is exclusive to Spoon Plus. To learn more about membership, click here.

Datassential: 10% of U.S. Restaurants Have Closed Permanently

A total of 10.2 percent of all U.S. restaurants have permanently closed since the start of the pandemic, according to new research from food industry intelligence firm Datassential.

The report finds that of the 778,807 restaurants of all types in the U.S. that were open at the start of the COVID-19 pandemic, 79,438 have closed for good as of today. (The figure includes restaurants launched during the pandemic.)

Food trucks have suffered the most of any category, with 22.5 percent of them permanently shuttered. Chains with less than 501 units have also seen high rates of permanent closures, and the report finds that chains with between 51 and 100 units have see the highest closure rate (16.2 percent).

Unsurprisingly, larger QSR chains have come out of the last year with the fewest closures: 9.8 percent. Because these businesses were already set up to cater to off-premises orders like takeout and drive-thru, they were inherently better able to weather the figurative storm that shuttered dining rooms in 2020 and forced an industry-wide shift to off-premises formats. As well, large QSR brands like Chipotle or McDonald’s had the money to further invest in digital ordering tools and new(ish) formats like delivery. 

These companies are also the ones currently leading a quasi-reinvention of the fast food format. Burger King, Shake Shack, the aforementioned brands, and many others have in recent months released designs for new store formats that emphasize more drive-thru lanes, less dining room space, and more ways to automate the order and pickup process. (Conveyor belts!)

Meanwhile, the Small Business Administration will start taking applications next month for grants from the $28.6 billion Restaurant Revitalization Fund. Restaurants, bars, and other foodservice establishments that are not publicly traded and have fewer than 20 locations are eligible to apply.

The Big-Box Ghost Kitchen Is Here

A couple weeks ago, college was the latest potential growth market for ghost kitchens. Today, it’s big-box retailers like Walmart.

Recently an Ontario, Canada-based company called Ghost Kitchens launched its first-ever location inside a Walmart store in the city of St. Catherine’s. It’s not the first-ever ghost kitchen concept from the company, but it is Ghost Kitchens’ first time to operate from within the four walls of a major retailer. And it further blurs the lines between the restaurant, the grocery store, and the convenience mart. 

Ghost Kitchens’ facilities carry a variety of items, all of which are relatively easy to prep and transport to customers. Those include CPG goods like Ben&Jerry’s ice creams, meals from QSRs like Salad Works, and shopping mall standards like Cinnabon. Customers can order these items through certain third-party delivery platforms or pick them up inside at the Walmart in which the facility is located. Additionally, customers can bundle different items from different brands into a single ticket.

And speaking of bundling, the Ghost Kitchens-Walmart deal is another example of a trend brought on by the pandemic but likely to stick around for the long haul: giving customers the option to digitally order multiple different food formats from a single place.

The idea got popular by necessity in 2020, after the pandemic forced restaurants to close dining rooms and businesses resorted to selling their food inventory as groceries to customers as a means of making extra money. 

Since that time, ghost kitchens have become a kind of norm in the restaurant biz, digital ordering has increased (and will continue to), food producers everywhere have launched direct-to-consumer e-commerce stores, online grocery shopping has grown, and convenience stores have inked deals with delivery companies. All of those factors have converged to underscore a single point: consumers ideally want to find the majority of their food items, whether it’s a burrito or a bunch of kale, in a single place, literally and digitally speaking.

Ghost Kitchens’ Walmart concept is a bit like a real-life illustration of the above factors coming together, but it’s not the only company helping to blur the lines between the restaurant, the convenience store, and the grocery market. ClusterTruck, a virtual-only restaurant company, operates ghost kitchens inside Kroger stores. H-E-B has a food hall for delivery meals. DoorDash has its own “ghost convenience stores” that are basically like 7-Eleven without the storefront.

Sticking a ghost kitchen inside a Walmart makes sense because Walmart does big grocery business, in addition to selling every other physical object imaginable. It seems like only a matter of time before retailers like Target, Sam’s Club, and others follow suite. 

To be clear, this won’t be the territory of high-end, or even sort of high-end meals crafted by chefs. Rather, it’s another example of the ghost kitchen’s ever-evolving role, which will eventually serve much more than the restaurant biz.

Restaurant Tech ‘Round the Web

There are drive-thru lanes, and then there are bike-thru lanes. Dunkin’ unveiled its first-ever version of the latter in Quezon City, Philippines, and has reportedly gotten rave reviews for it. The QSR says it will expand the concept to other Dunkin’ locations in the Philippines.

Yum Brands, parent company of KFC, Taco Bell, and Pizza Hut, acquired AI firm Kvantum for an undisclosed sum. Yum said in a statement the acquisition will allow it to improve its marketing campaigns and data analytics around consumer behaviors.

Many restaurant operators don’t expect to return to “normal business conditions” any time soon, according to new survey data from the National Restaurant Association. Thirty-two percent of operators think it will be 7-12 months, and 29 percent say it will be more than a year. Ten percent say business conditions “will never return to normal for their restaurant.”

Survey: Curbside, Drive-Thru Usage High But Long Wait Times Are a ‘Dealbreaker’

Restaurant-goers continue to head to the drive-thru in droves, according to new survey data from mobile location tech company Bluedot. In the last month, 91 percent of respondents said they visited the drive-thru. An additional 67 percent are getting curbside pickup “as often or more frequently” now compared to 45 percent from last April.

The data is from the third installment of Bluedot’s four-part “State of What Feeds Us” report examining consumer preferences around the restaurant experience, both during the COVID-19 pandemic and beyond. As Bluedot is a restaurant-industry-focused tech company (KFC, McDonald’s, and Dunkin’ are among its clients), a lot of the information in these reports is around mobile app usage. However, the data also examines some broader trends that have been happening in the restaurant biz over the last several months, including those around drive-thru and curbside pickup.

Though drive-thru usage dipped slightly in January 2021, the number of visits “remain strikingly high,” according to the report: “Consumer drive-thru visits dipped slightly from the last report with a decrease to 68% of those visiting as often or more frequently in January from 74% in August.” That 68 percent, however, is still a 26 percent increase from April 2020 in terms of customers regularly going to the drive-thru.

Those numbers are reflected in recent strategies from restaurants — especially QSRs — to focus more on providing solid drive-thru experiences for customers. Chains like McDonald’s and Burger King, which have always relied on drive-thru for a percentage of sales, are redesigning their entire store formats to accommodate more drive-thru orders. Other chains, notably Chipotle and Shake Shack, are adding the format as an important element to their digital strategies for the first time.

Curbside pickup is a newer entrant to the restaurant industry, but from Bluedot’s numbers a no less important one when it comes to customer expectations. A total of 67 percent of consumers are now picking up via curbside compared to just 45 percent in April 2020. 

Consumers expect to the restaurant’s app to check them in automatically upon arrival at the restaurant and for the staff to bring out their food. Few chains with curbside pickup actually do this right now. Panera is the one major exception, as the company integrated geofencing technology into its curbside process last year that automatically notifies staff when a customer has arrived.

Automatic checkins enabled by tech would also speed up the entire curbside pickup experience, something consumers feel needs to happen in order to improve the experience. Ditto for drive thru. Bluedot’s survey found that “long wait times and lines are a deal breaker,” with 77 percent of respondents saying they would leave or consider leaving if they see a long line. Additionally, consumers expect to wait no more than six minutes, down from 10 minutes in August.

Providing faster service is an element restaurants of all shapes and sizes will have to continue to prioritize for the foreseeable future. As Bluedot and countless others point out, consumer preference for off-premises formats isn’t going away once the pandemic does. The sheer number of QSRs redesigning their physical spaces to be more to-go-friendly is testament to that. Whether those moves as well as more tech can actually cut wait times down remains to be seen.

Top 3 Tech Trends for QSR Redesigns

This is the web version of our weekly restaurant tech newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry.

The “next-generation” restaurant format isn’t new, as QSR brands like Dunkin’ and McDonald’s can attest. But the restaurant industry’s sudden and in many ways irrevocable shift to off-premises formats in 2020 certainly increased both the number of restaurants revamping their store formats and the speed at which they are doing so.

Those revamps come in many forms and features: BK’s floating kitchens, Applebee’s adding drive-thru lanes, everyone’s near lack of dining room space, to name a few.

And since everyone from Sonic to Del Taco seems to be announcing some kind of format revamp — physical, virtual, or both — these days, I thought it’d be worthwhile to round the top common denominators up to get a hint at which tactics will likely become widespread across the restaurant biz in the near future.

Herewith, are my top three QSR redesign trends:

More Curbside Pickup Spots

Digital order/payment capabilities are a must-have for restaurants now, and this technology coupled with curbside pickup is something we will see a lot more of in the near future. 

For many restaurants, offering curbside pickup options is cheaper than building out a drive-thru lane and window. Outside of the technology, all a restaurant needs is to dedicate a few parking spots close to the building, some signage, and a staff person to run the orders out. Bigger brands may have the money to retrofit their existing stores with drive-thru, but for many mid-size and smaller restaurants, curbside is a more realistic option when it comes to fulfilling more off-premises orders.

For customers, digitally enhanced curbside pickup is increasingly seen as a cheap, fast alternative to delivery, which is getting more expensive for customers. (More on that in the next section.) 

Curbside tech itself is getting some improvements to make the method faster and more efficient, Panera’s geofenced curbside initiative from 2020 being the obvious example. While efforts like these are the anomaly right now, more chains will adopt them and other curbside tech in the coming months.

Drive-thrus, Cruise-thrus, Chipotlanes

On the other hand, those that can swing the cost of adding a drive-thru should do so. 

Some chains, like Applebee’s, are testing out the drive-thru concept for the first time. Chipotle is another good example of a restaurant chain that never offered the format before and has now shifted its entire strategy to accommodate more “Chipotlanes.” Ditto for Sonic, a restaurant better known for drive-ins than drive-thrus, and Pokeworks forthcoming “cruise-thru.”

Others, like QSRs that have always offered drive-thru, are expanding the format. Literally. Double, and triple drive-thru lanes, with some dedicated solely to mobile orders. are becoming the norm at the KFCs, Dunkin’s, and BKs of the world.

The common denominator of this common denominator is that tech is integrated into most of these drive-thru concepts, whether that’s through accommodating more mobile app orders or uses of artificial intelligence to improve order accuracy and upselling.

Mobile-Only Zones and Dedicated Delivery Areas

As anyone who’s been in a drive-thru line lately knows, restaurants are struggling to fulfill the influx of off-premises orders quickly. Many restaurants are addressing this by dedicating certain drive-thru lanes to mobile orders and for delivery drivers picking up orders. Some, like Dunkin’, have done this for years. Others, like Shake Shack, are new to the concept. Still others, namely Pokeworks, have taken the concept one step further and do not accommodate onsite ordering in the drive-thru lane at all.

Meanwhile, to keep third-party delivery drivers waiting on orders from taking up all the curbside spots, many restaurants are also building dedicated areas for delivery pickups. Del Taco, for example has both dedicated drive-thru lanes and pickup shelves for delivery orders.

None of the redesigns discussed above have been widely deployed yet; we can expect more of that in 2021. At that point, new standards for store designs will start to trickle down from the major brands listed here to mid-sized and smaller ones, further cementing the role of off-premises across the restaurant industry.

Postmates: the Latest Delivery Service to Raise Its Prices Post-Prop 22

After saying prices would remain the same for customers following the successful passing of Proposition 22, Postmates has now raised those same prices as high as $2.50 per order.

Postmates’ about-face follows similar price increases from Uber and DoorDash, according to a report from Eater San Francisco. It’s also a contradictory to the tagline these companies were pitching in the ramp-up to the Nov. 3 election—that Prop. 22 passing would allow them to continue operating in California and that prices for customers would not increase.  

Prop. 22 passed in a 58 to 42 percent vote, which allows gig-economy the aforementioned companies to continue classifying their workers as independent contractors. Translation: Uber et al. do not have to pay worker benefits like healthcare, workers comp, and sick leave.

The delivery companies said that they would offer their own benefits package to workers that include a stipend for healthcare. The recent price hikes appear to be geared towards paying for those benefits. For example, the Postmates website calls it “the California Driver Benefits fee” and says that it “helps us fund the new benefits offered to drivers thanks to the passing of Prop 22.” 

All of this feels pretty inevitable, to be honest. After all, one could hardly expect companies that are now infamous for predatory and dishonest business practices to subsidize workers’ benefits out of their own pockets. It’s just a shame more voters didn’t reach that conclusion before clicking “Yes” on the Prop. 22 measure.

Restaurant Tech ‘Round the Web

Part of the plan President Joe Biden has issued to combat coronavirus includes providing clear, national guidelines for restaurants on how and when they can operate. Clear national guidelines would be developed around the safety of workers as well as things like restaurant capacity restrictions.

Olo partnered with customer feedback tech platform Tattle in order to improve the process of collecting restaurant guest feedback for off-premises orders. Tattle will integrate with the Olo platform to provide restaurant guests with a digital survey they can take after ordering from a restaurant.

Pathogen control tech company UV Angel has partnered with McDonald’s franchisees in Texas and Illinois to equip locations with proprietary ultraviolet light surface and air technology. UV Angel says its tech targets pathogens at the room level (as opposed to at the building level), which the company say is more effective in fighting airborne and surface-borne bacteria, viruses, and fungi.

Restaurants Hate Third-Party Delivery Services, Actually

This is the web version of our weekly restaurant tech newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry.

When it comes to talking about the year 2020, one of the things third-party delivery services like to say is that they were “a lifeline” for restaurants that might have otherwise had to shutter permanently due to dining room closures and restrictions. 

Plenty have disputed this over the last several months. But perhaps no one has lately been more to-the-point about the matter than Recode’s Kara Swisher, who hosted Uber CEO Dara Khosrowshahi on her Sway podcast this week.

“You’re not allowed to get away with saying you’ve been a lifeline to restaurants,” she told Khosrowshahi early on.

Swisher noted the oft-cited figure, that delivery services charge restaurants commission fees of up to 30 percent of a single transaction for use of their services. Khosrowshahi countered by saying Swisher’s math was “incomplete” and that the 30 percent is “untruthful” when it comes to representing what restaurants are actually on the hook to pay delivery services. According to his math, restaurants pay Uber Eats 13 percent per transaction “net of the courier.” If restaurants want to use their own couriers, the commission cost is “about 15 percent.”

But as Swisher suggested, even those lower numbers are harmful to restaurants, which typically operate off margins that are about 3 to 5 percent. That irreconcilable math is one of the reasons cities across the U.S. have introduced mandatory caps on commission fees, some as low as 10 percent.

Pre-pandemic, the argument was that if a restaurant took issue with high commission fees, they could simply opt out of doing delivery. That argument holds no water now, though, since the pandemic essentially forced restaurants into doing delivery and most do not have the money or expertise to build an in-house delivery business. Actually, most can’t even afford their own courier fleet.

It’s also worth pointing out that while Khosrowshahi called the 30 percent commission fee “untruthful,” he never actually offered a hard number around how high an Uber Eats commission fee reaches when a restaurant is using a courier, as most are. If anything, his cagey response of “13 percent net of the courier” seems to confirm the 30 percent commission fee’s existence.

Uber Eats had a big year in 2020. It more than doubled its revenues and even acquired a competitor, Postmates, towards the end of the year. Khosrowshahi himself said the service had a $40 billion-plus run rate and would be larger than the company’s mobility business in 2021.

Conversely, the restaurant industry has lost $240 billion in sales and is still 2.5 million jobs below pre-pandemic levels, according to the National Restaurant Association. A total of 110,000 restaurants in the U.S. have closed, which is about 17 percent of the nation’s restaurants total.

Khosrowshahi defended his company’s approach to restaurant commissions, using words like “reasonable” and “fair” to describe them. To which Swisher simply pointed out that most restaurants she speaks with disagree, and only use the Uber Eats and Caviars of the world because the pandemic has forced them to.

“They hate you,” she concluded, flatly, before using the phrase “menace economy” to describe the environment in which restaurants must now operate to stay in business.

Here’s How the Restaurant Biz Survived 2020

I know most of you would rather forget 2020 ever happened, but it never hurts to look back before going forward, which is just what the National Restaurant Association did this week. The trade group published a list of top trends it says kept many restaurants in business last year while the pandemic wreaked havoc on the industry.

The 10 trends that made the list were based on those found in a survey The Association did of more than 6,000 restaurants and 1,000 adults. The majority of the trends on the list are directly related to helping restaurants “keep their businesses open and employees on the payroll,” as The Association puts it.

The full research post is worth a read. This being The Spoon, I’ll highlight a few items that made the list that illustrate how tech-forward the pandemic has made the restaurant biz in recent months:

  • “Streamlined menus.” Part of this is related to the actual food: restaurants needed a way to reduce inventories and fulfill items faster, and “pare down your menu” became a mantra for many early on in the pandemic. However, streamlined menus also have to do with offering food that travels well, for pickup and delivery orders, and not overwhelming digital customers with choice paralysis as they view menus via their own mobile devices.
  • “Off-premises foodservice takes precedence.” The Association noted that before the pandemic, 80 percent of full-service restaurant traffic was on-premises. The change restaurants were forced to make to delivery and takeout formats in March, when shutdowns first started, rippled across the entire industry and is now more or less ingrained in operations. Which is to say, even when restaurants are operating at full dining room capacity once again, off-premises will be an important part of any restaurant’s strategy. 
  • “Selling groceries.” This started early in the pandemic when restaurants began selling inventory unused because of shutdowns, and doing so via off-premises channels like delivery and drive-thru. The Association’s survey found that “more than half of consumers” would consider buying grocery staples (produce, dairy, meat) from restaurants themselves if those items were offered. Little wonder, then, that third-party delivery services like DoorDash and Uber Eats added grocery delivery to their businesses in 2020.

Other trends in the restaurant industry — ghost kitchens, virtual restaurants, better back-of-house tech — are woven into the more general trends on The Association’s list. For example, a shift to off-premises foodservice will inevitably mean more ghost kitchens. Pull up a virtual restaurant menu from just about anyone these days and you’ll find it’s decidedly streamlined. 

“We now know that three things are certain: the pandemic tested the limits of operator creativity and knowhow, accelerated tech adoption and emerging trends, and confirmed that customers sorely miss their restaurant experiences,” says the report.

With a widespread vaccine still months away (at least) and restrictions still in place for the majority of dining rooms, these trends that helped us survive 2020 will also start to shape 2021 and beyond. 

Restaurant Tech ‘Round the Web

Panera is the latest major chain to announce plans to go all-in on ghost kitchens. The brand said this week it also has mobile kitchens, redesigned drive-thru lanes, and a virtual catering business in the works.

Fat Brands, meanwhile, is doubling-down on its existing ghost kitchen strategy. The company said at an ICR presentation this week that it plans to open a dozen ghost kitchens in 2021.

Restaurant tech provider Perfect Company raised $6 million for its solution that brings automation to the front of house, back of house, ghost kitchens, convenience stores, and other foodservice areas. 

Sweetgreen to Launch a ‘Drive-In’ Store Format in 2021

Sweetgreen joins the ranks of restaurants reformatting their store concepts to accommodate more off-premises operations. The fast-casual chain announced today it will open its first “drive-in” restaurant, the company’s own take on the drive-thru format.

According to sweetgreen materials sent to The Spoon, the new store, set to open in 2021 in Highlands Ranch, Colorado, will focus on digital orders placed via the sweetgreen app. Off-premises formats will include a traditional drive-thru lane “for optimized digital pickup” as well as a drive-in area where customers can park and are attended by a dedicated “concierge.” 

Based on the information sweetgreen provided, the new store format looks to be all about keeping customers in their cars. The company said the Highlands Ranch location “allows guests to access sweetgreen without ever having to leave their vehicle,” and that it provides a glimpse of what’s happening in the kitchen without requiring customers to ever enter the store. Large windows will look into the restaurant’s food prep space so customers can watch as the staff prepares orders. The company did not explicitly say whether there is any indoor dining attached to this location, though there does not appear to be based on the information sweetgreen provided. A small patio will provide some outdoor seating.

The pandemic has accelerated moves by fast-casual and QSR restaurants to revamp their store formats to cater to more to-go and delivery orders. McDonald’s, Burger King, El Pollo Loco, and Chipotle are just a few of the major names on the list. But sweetgreen said the plan to evolve its physical store format was in motion before COVID-19, citing the chain’s digital growth (more than 50 percent of orders are placed digitally) as the big driver.

Sweetgreen said it is already looking to expand this format to other parts of the country once the Highlands Ranch location is open. That includes expansion to new suburban areas of the U.S. in addition to the urban centers where the brand is best known. 

Reef Technology Raises $700M to Reinvent the Neighborhood, Including Ghost Kitchens

Reef Technology, which turns underutilized urban space into what it calls “neighborhood hubs,” announced today it has just raised a $700 million syndicate investment to further that vision. TechCrunch first reported the news. Softbank and Mubadala led the round, along with Oaktree, UBS Asset Management, and Target Global. This brings Reef’s total funding to $701.9 million.

Reef started its life as ParkJockey with the goal of more efficiently managing parking lots. Over time, however, the company has evolved from disruptor of parking lots to a real estate business that provides infrastructure for retail spaces, clinics, and cloud kitchens, among other ventures. The idea is to turn these underutilized spaces in cities into hubs for local neighborhood businesses. Think town square of olden days, only in this version it’s equipped with shipping containers that hold kitchens and stores and powered by software.

According to TechCrunch, Reef will use the new funds to scale from about 4,800 locations to 10,000 locations around the U.S. Ari Ojalvo, the company’s cofounder and chief executive, said ghost kitchens “will be a significant part of non-parking revenue” for Reef. 

These ghost kitchens are housed in Reef’s mobile trailers that can be parked virtually anywhere there is underutilized real estate. Restaurants wanting to offload delivery orders or those launching virtual concepts can rent the spaces. Right now, the kitchens house a mix of local and national brands across the country, including Saladworks, Wow Bao, and BurgerFi. Customers order meals via the major third-party delivery apps (DoorDash, Uber Eats, etc.).

Reef’s gargantuan fundraise comes a time when ghost kitchens, virtual restaurants, and virtual food halls are becoming an integral part of the restaurant industry. The future of the restaurant dining room still hangs in the balance — especially with winter coming and COVID-19 cases rising. That in turn is forcing restaurants, restaurant tech companies, and infrastructure providers like Reef to rethink the formats in which customers access to-go and delivery meals.

Euromonitor recently predicted the ghost kitchen sector will be worth $1 trillion by 2030, and there are investment dollars a plenty to support that projection. Ordermark just raised $120 million to build out its virtual restaurant network, which will utilize ghost kitchens. NYC-based Zuul raised another $9 million for its Big Apple-based concept. And outside the U.S., Yummy Corporation (Indonesia), iKcon (Dubai), and Zomato (India) have all raised capital in the last few months.

In Reef’s case, its kitchens also provide employees to prep the food in addition to physical space. The company has over 100 kitchens across 20 markets in North America. Between the ongoing pandemic and the new influx of investment, those numbers will rise quickly in the coming months. 

If you’re interested in diving deep into ghost kitchens, you won’t want to miss The Spoon’s upcoming ghost kitchen virtual event on December 9th.

SKS 2020: Ghost Kitchen’s Changing Tech Trends

The definition of “ghost kitchen” is changing rapidly as more restaurants go off-premises and even non-restaurant food entities, like grocery stores, hop onboard the trend.

But as was discussed during our ghost kitchen strategy panel at SKS 2020 this week, the common denominator beneath all shapes and sizes of ghost kitchens is the technology powering them. As Ashley Colpaart, CEO of The Food Corridor, said on the panel, ghost kitchens are all about “going direct to the consumer through technology platforms.”

Joining Colpaart and myself were Michael Schaefer, global lead for food and bev at Euromonitor, and Bolt Kitchen CEO Nick Avedesian. Everyone agreed there is a lot of technology being thrown at restaurant owners and ghost kitchen operators nowadays. This makes sense because, as Schaefer said, more of our dining experiences are getting mediated by the smartphone. Keeping that in mind, panelists pointed to a few different areas of tech that are especially important to the ghost kitchen operation right now.

One is software that can integrate the many different channels orders flow through from customer to kitchen. Most restaurants, large and small, work with more than one delivery partner, which causes a deluge of different orders from different channels in what’s commonly referred to as “tablet hell.” Using a delivery integrator (Olo and Chowly are two such companies) lessens the chance of an order getting lost in translation on its way to the kitchen and, Avedesian said, creates “a better experience for your staff.”

It’s not just the back-of-house that needs optimizing, though. Colpaart mentioned the need for “the shopping experience” — that is, the experience a customer has finding and ordering from a restaurant — to be as easy as possible. Along the same lines, restaurants themselves will need technologies that can help them become more visible in this brave new world of online delivery marketplaces and virtual food halls. Some solutions, like Lunchbox, are working very closely with restaurants on this visibility and marketing aspect.

Then there’s delivery, one of the restaurant biz’s most controversial topics right now. Among the (many) griefs with third-party delivery services a la Uber Eats and DoorDash right now is that restaurants can’t control their own branding or customer experience through these platforms. Some white label delivery services, like DoorDash Drive, are emerging to address this. Avedesian said said we will see a lot more of these white label, custom-branded solutions in future.

We may also see more delivery go in-house at restaurants. That trend was actually happening long before the pandemic, with Panera being a notable early adopter of the practice. Now, panelists said everyone from large enterprises to mom-and-pop shops are considering the native delivery experience. One group we may see doing this in large numbers in future is QSRs like the aforementioned Panera or Panda Express, which recently launched its own delivery program. 

Not discussed on the panel but something that sprang to my mind is this: Is this shift to native delivery creating an opportunity for restaurant tech companies to improve the in-house delivery experience? And will those innovations be enough to disrupt third-party delivery as we know it?

Stay tuned on that one.

Some NYC Restaurants May Close Again Due to COVID-19

Nine New York City neighborhoods are at risk of having to shut down both indoor and outdoor dining due to rising COVID-19 cases, according to a Sunday press briefing from Mayor Bill de Blasio. Pending approval from New York Gov. Andrew Cuomo, NYC will close schools and nonessential businesses in those nine zip codes, which are in Brooklyn and Queens, starting Wednesday.

The affected neighborhoods are those neighborhoods where the test positivity rate for COVID-19 has been “above 3% for the last seven consecutive days,” Mayor de Blasio told CNN.

The proposal comes just one week after NYC allowed restaurants to reopen dining rooms at 25 percent capacity. If it goes through, restaurants in those nine zip codes would have to return to offering delivery and takeout meals only.

The news is just the latest blow to NYC restaurants, which have taken some of the hardest hits of the industry-wide meltdown brought on by the pandemic. Recently, the New York City Hospitality Alliance said that 87 percent of the 457 restaurants, bars, and nightclubs it surveyed could not pay their rent for the month of August. And at the end of last week, the Alliance released a new report jam-packed with some unsettling stats. As of Aug., employment in the restaurant industry was only 55 percent of its pre-pandemic level from Feb. 2020. Meanwhile, nearly half, or 44 percent, of NYC restaurants have used outdoor seating. It need hardly be said that shutting down that outdoor dining will be another serious blow to business across those nine zip codes.

Offering delivery and takeout bring in some revenue, but as we’ve discussed before, those formats are not yet enough of a lifeline to save a business. In some cases, delivery — an area plagued by controversy and sky-high commission fees for restaurants — can do more harm than good to a business’s margins.

Nor do many independent restaurants have the money to invest in some of the recent developments around off-premises ordering, like GPS-enabled pickup systems, sophisticated digital-ordering technology, and native delivery platforms. Meanwhile, Paycheck Protection Loans are running out, which means so is any hope of governmental assistance. Last week, the U.S. House of Representatives passed the updated $2.2 trillion HEROES Act, which would include $120 billion in relief for independent restaurants. However, it is not expected to be taken up by the Senate.