Close Ad

The Spoon

Daily news and analysis about the food tech revolution

surplus food

Too Good To Go Expands Its Food Waste App Nationally Across the U.S.

Not so very long ago, the United States lagged far behind Europe in terms of the widespread availability of food rescue apps. Fortunately, a heightened awareness of the world’s food waste problem has changed this and created opportunities for food rescue companies in the U.S.

Case in point: Too Good To Go’s recent expansion westward. The company, originally started in Denmark, today announced its plans to expand across the United States, following a successful program in select East Coast states. The first stop is San Francisco, with 200-plus food businesses participating, including Mission Chinese, La Boulangerie, and Indie Superette.

Via the Too Good To Go app, users can browse surplus food options from participating restaurants, bakeries, and grocery stores at the end of every day. They can then sign up for a “surprise bag” which includes surplus items from these businesses. Depending on the business from which it’s ordered, that bag could include pastries, extra sushi rolls, surplus produce, and many other items. 

Too Good to Go brought its app Stateside in 2020, starting in New York City. The company followed that move with a $31 million fundraise at the start of this year, specifically meant to enable a wider expansion around the U.S.

And while the concept of food rescue might be more commonplace Stateside compared to a couple years ago, it’s still unusual in the restaurant biz. Grocery delivery services like Misfits Market and Imperfect Foods address the grocery sector. Canada’s Flashfood app, based in Toronto, Ontario, similarly addresses surplus food in the grocery store via its U.S. partnership with Meijer. 

That leaves a wide-open opportunity for Too Good To Go when it comes to restaurants. After the San Francisco launch, the company will expand to Seattle on May 12 and Portland on May 19. The plan is to be in “many of the largest U.S. cities” by the end of this year.  

That expansion comes at a time when the conversation around food waste has gotten much louder. In the U.S., 35 percent of all food went to waste in 2019, the most recent year for data. ReFED points out that “a massive acceleration” is needed in order to address this problem and meet  national and international goals to reduce food waste by 50 percent by the year 2030. That effort has to come from many different groups — government and regulatory bodies, food companies, restaurants, and tech companies alike.

Interested to learn who is innovating in that space to better help us reach that goal? Join The Spoon and ReFed on June 16 for a half-day virtual event discussing the businesses, innovators, and capital partners behind the country’s fight against food waste. Reserve a ticket today.

Surplus Food Marketplace Too Good to Go Raises $31M to Expand in the U.S.

Copenhagen, Denmark-based Too Good to Go announced today it has raised €25.7 million (~$31 million) to expand its surplus food marketplace that fights food waste. The investment was led by /blisce, with participation from existing investors and employees. 

Too Good to Go’s main mission is fighting food waste. The company partners with hotels, restaurants, supermarkets, and other businesses that have surplus food items at the end of each day. Those businesses can list food on Too Good to Go’s B2C marketplace at discounted prices. Consumers then simply browse the marketplace via the Too Good to Go app or website, place an order, and retrieve their food from the merchant at a designated time.

Too Good to Go already operates in 15 countries around the world, including several in Europe, including the U.K., Spain, and Italy. The expansion enabled by this new funding will focus mainly on the U.S., where the company has a smaller presence. It launched in New York City and Boston in September 2020, and has since also moved into parts of New Jersey. Specific cities and locations for this latest expansion were not named, though Too Good to Go’s roster of partners includes everyone from local grocers to massive chains like Hilton, Coop, Le Pain Quotidien, Yo! Sushi, and many others.

Surplus food marketplaces are not as prevalent in the U.S. as they are in other countries, despite the fact that the majority of food waste in this country happens at consumer-facing levels. Flashfood, a Canada-based company that offers a similar surplus food business, operates in some parts of the U.S. Karma is another Scandinavia-based surplus food app, but as yet it does not have a presence in the U.S.

All of which is to say, the opportunity is still wide open for Too Good to Go and other companies bringing the surplus food concept Stateside. 

Full Harvest Partners With Danone to Launch Yogurt Made From ‘Rescued’ Produce

Full Harvest, a B2B service that rescues imperfect produce, announced this week it has teamed up with Danone to launch a yogurt made from food that would otherwise end up in the landfill. Called Two Good ‘Good Save,’ the yogurt will be part of Danone’s Two Good line. Full Harvest said in a press release sent to The Spoon that this is the first dairy product to use 100 percent rescued produce.

Full Harvest is best known for its online marketplace that sells imperfect and surplus produce rescued from farms. The company works directly with farmers to identify the fruits and vegetables that will go to waste, then connects those farmers with food producers via its marketplace. Food producers creating products from Full Harvest-rescued goods come with a seal of verification. As yet, the marketplace is a business-to-business operation.

The initial product from the Full Harvest-Danone partnership will use California-grown Meyer lemons that would have otherwise gone to waste due to cosmetic imperfections, overproduction, or a lack of secondary markets for the farmer.

The sources of food waste and loss varies by region. While the bulk of waste in the U.S. happens at consumer-facing levels, the Full Harvest-Danone partnership nonetheless shows that there is also work to be done in curbing waste long before food reaches stores, restaurants, and homes. 

Full Harvest, meanwhile, is one of a growing number of companies rescuing so-called imperfect foods from going to the landfill. Incorporating those items into food production is one tactic. Other food-rescue companies, like Imperfect Foods and Too Good to Go, work further down the supply chain, collecting surplus food from grocery stores and restaurants and selling it at discounted prices to consumers. Imperfect went as far as to release a holiday snack box this year featuring treats that taste great but just happen to look a little less than conventionally perfect.

Danone’s Two Good ‘Good Save’ lemon product is available now. Additional flavors are slated for 2021.