Food redistribution app Too Good to Go made its U.S. debut today in New York City. With it, restaurants, cafes, and markets in the Big Apple can redistribute to consumers their surplus goods that would otherwise go to the landfill.
Copenhagen, Denmark-based Too Good to Go already has a presence in several markets around Europe, including the U.K., Spain, France, and Italy. The app acts as a marketplace for surplus food, where businesses can post their leftover food at a discount. Users then search among the local restaurants and grocery stores listed on the app, place and order, and retrieve their food from the merchant.
The NYC launch coincides with the UN’s first-ever International Day of Awareness of Food Loss and Waste, which is today. New York, meanwhile, makes for an appropriate place for a food-waste-fighting app. The Natural Resources Defense Council (NRDC) estimates that average NYC households waste 8.4 pounds of food per week. Too Good to Go’s own recent survey found that while 86 percent of the city-area residents want to waste less food, 88 percent don’t realize the connection between food waste and climate change. And as we outlined in a recent food waste report on Spoon Plus, food waste’s global carbon footprint right now is about 3.3 billion tons of CO2 equivalent of greenhouse gases.
So far, food redistribution apps that directly connect the consumer and the retailer are few and far between in the U.S. Canada-based Flashfood app teamed up with Meijer grocery stores in last year to sell the chain’s surplus food in the Midwest U.S. So far, however, the market in this country is ripe for new entrants.
Too Good to Go says it already has “nearly 200” merchant partners signed up, including Stumptown Coffee, Prince St Pizza, and Brooklyn Fare.