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Walmart

August 24, 2020

Survey: As Online Grocery Trends Up, Walmart Leads and E-Commerce is Here to Stay

Results of a new survey from Coresight Research (registration required) released today show that as grocery e-commerce continues to trend up, thanks to the pandemic, Walmart has overtaken Amazon as the leading retailer and online grocery shopping appears to be the new normal for many consumers.

Coresight has been conducting weekly surveys of US consumers since mid-March and today’s results are from a survey done on August 19th. In this latest survey, Coresight found that 60 percent of respondent had bought groceries online in the past 12 months, up from 52 percent back in March.

Coresight also found that Walmart became the leading retailer for online grocery shoppers, surpassing Amazon. In August 56 percent of the online grocery shoppers had bought from Walmart, up from 52 percent back in March. Amazon saw a decline in Coresight’s study, with 55 percent of online grocery shoppers indicating they bought from there, down from 63 percent in March.

Now that we are six months into this pandemic it seems like people are getting habituated into buying their groceries online. Coresight’s survey found that 36 percent of online grocery shoppers “plan to retain their current online purchasing frequency one the pandemic eases or ends.”

These findings aren’t too surprising. Other research firms have shown month-over-month record numbers of online grocery shopping since the pandemic hit the U.S.. But Coresight’s surveys help add to this body of research and round out the picture of how consumers are changing habits as the pandemic continues.

What is worth studying more is the Walmart v. Amazon rivalry. All grocery retailers struggled under the sudden crush of new customers when the pandemic first hit. Amazon, which saw its grocery business triple year-over-year thanks to COVID, actually had to implement a waitlist for new delivery customers. Coresight surmised from its data that Amazon grew its sales through bigger baskets from existing customers, while Walmart may have been able to attract more customers.

Anecdotally, this fits with my own grocery experience. As delivery windows were hard to come buy during that initial e-commerce wave, Walmart, with its massive network of real-world stores was still able to fulfill my online grocery orders through curbside pickup.

And as Coresight points out, I’m not alone in finding online grocery shopping to be the new normal. Grocers have ironed out many of the early issues that plagued grocery e-commerce and with six months of shopping for groceries online now under their belt, people may have had enough time to establish new food buying habits.

Earlier this year, Coresight predicted that the online grocery sector would grow by 40 percent in 2020 to hit $38 billion in sales. I wonder if they will have to adjust that number as this new data comes in. Additionally, the grocery landscape continues to change. Not only is Amazon adding real world supermarkets to its arsenal of shopping options, but Walmart is expected to launch its new Walmart+ delivery service soon (and has since added Instacart as a grocery delivery partner), and new third-party players like Uber and DoorDash are now getting into the grocery delivery space.

August 19, 2020

Walmart, Tesco, and Other Food Brands Join the Consumer Goods Forum’s Food Waste Coalition

As the world’s food waste issue becomes more urgent, food companies up and down the supply chain are under pressure to deliver solutions that address the problem and help consumers change their behaviors in their grocery stores and homes. One such effort that surfaced this week is the Consumer Goods Forum’s Food Waste Coalition, which has a goal of “halving per capita global food loss at the retailer and consumer levels,” according to an announcement from CGF.

The Coalition, as it’s being called, includes 14 initial members, many of them major food retailers, including Walmart, Ahold Delhaize, Sainsbury, and Tesco. (See the full list of companies below.)

Through their participation in the Coalition, these companies are currently addressing three commitments:

  • To measure and report food loss data by 2021
  • To help scale up Champions 12.3’s “10x20x30” initiative, which supports UN SDG 12.3 that aims to halve global food waste by 2030
  • To address post-harvest food waste and develop new strategies to curb it

Worldwide, the food waste problem has been steadily gaining attention over the last couple years in the form of food producers and tech startups bringing potential solutions to market. There’s a good reason for this uptick in activity: Roughly 1.3 billon tons of food is wasted globally each year, totaling about $990 billion in economic losses. There are also profoundly disturbing environmental and human costs to food waste: food waste’s global carbon footprint is estimated to be 3.3 billion tons of CO2 equivalent of greenhouse gases. That’s to say nothing of food insecurity. In the U.S. alone, rescuing even 15 percent of the food we waste could feed 25 million Americans. In developed countries, the majority of food waste happens at the consumer levels, in retail or in the home.

The new Coalition is a pick of international companies that will also create regional groups to drive change at a local level. “Given the magnitude of the problem of food waste, CGF members are committed to reducing food loss in their own supply chains,” the Coalition states on its website.

The full list of initial companies includes Ahold Delhaize, Barilla, Bel Group, General Mills, Kellogg Company, Majid Al Futtaim, McCain Foods, Merck Animal Health, Metro AG, Migros Ticaret, Nestlé, Sainsbury, Tesco, and Walmart.

This isn’t CGF’s first foray into the food waste category. It has worked in the past with Champions 12.3, publishing a report in 2017 about the potential return on investment from food waste and calling for more standardized date labels on food items.

The Coalition hasn’t yet named any specific strategies around how it will tackle the food waste problem.

The good news is that there are an increasing number of innovative options for the Coalition to choose from as there are many startups are tackling food waste throughout the supply chain. Apeel’s produce-coating technology helps extend the shelf life of produce. AI-based technology like that of Afresh helps stores better manage fresh inventory, so less goes to waste. And food rescue apps like Karma help keep extra food from restaurants out of landfills.

Hopefully, this new Coalition can use some of its resources to join that effort and develop new solutions and processes that get people to not just think about but also act on their behaviors around food waste. 

August 12, 2020

Walmart Brings on Instacart for Same Day Grocery Delivery

Walmart has teamed up with Instacart to provide same day grocery delivery in four markets across California and Oklahoma, reports CNBC.

Instacart users in Los Angeles, San Francisco, San Diego and Tulsa will be able to order groceries, alcohol and more from Walmart stores for delivery in as little time as one hour.

The move is of note because this is the first time that Walmart has enlisted the help of Instacart for its main stores in the U.S. (Instacart delivers for Walmart Canada as well as Walmart-owned Sam’s Club). As Grocery Dive points out, the agreement comes just a week after Walmart reportedly delayed the launch of its Amazon Prime-like service, Walmart+, which will include same-day grocery delivery.

The timing for such a partnership is certainly right. The COVID-19 pandemic has spurred record amounts of online grocery shopping, which entails either curbside pickup or delivery. As it was deluged with demand, Instacart raised another $225 million in June and ratcheted its number of gig Shoppers (who do the picking and delivery) to 750,000 to keep up.

What’s somewhat curious about this deal is why Walmart is choosing to do it. Obviously the big reason to help fend off Amazon, which saw its grocery sales triple year-over-year, from gobbling up marketshare as it starts rolling out its own real-world grocery stores. Plus every player in the grocery retail space has bulked up its delivery options. But unlike Instacart’s other grocery store partners, Walmart is a logistics machine. I’m not sure why it would want to hand over the customer relationship to a third-party.

Perhaps this is indeed more of a stopgap to help retain and gain customers while Walmart ramps up its own delivery mechanisms. Or perhaps Walmart is finding more customers use its curbside pickup offering (a service it was pushing hard at the beginning of the year).

Regardless, the pandemic has forced all kinds of acceleration and adaptation in the grocery space, and this deal from Walmart and Instacart is just one more story that will keep going throughout the year.

July 30, 2020

Impossible Burger Now Available at Walmart

Impossible Foods announced today that its plant-based Impossible Burger is now available at nearly 2,100 Walmart stores across the U.S.

Whomever is in charge of retail operations/relations at Impossible has definitely been burning the midnight oil. Today’s announcement comes just days after Impossible announced that it was available at Trader Joe’s stores. Impossible Burger is now available at 8,000 retail outlets nationwide.

Part of what makes this news notable is just how quickly Impossible has ramped up production. In April of this year, just four months ago, Impossible Burger was only available in 1,000 retail locations. This ability to scale is a far cry from the production shortages Impossible experienced in 2019.

Walmart is the largest food retailer in the U.S., with grocery sales of $288 billion and more than 26 percent share of all groceries sold, according to FoodIndustry.com. So it was only a matter of time before Impossible hit Walmart shelves.

This has been a summer of aggressive moves by Impossible. In addition to new retail partners, the company launched its own direct-to-consumer sales channel, partnered with Starbucks and Burger King for plant-based sausage sandwiches, and made its Impossible sausage available to restaurants across the country.

Beyond Meat, Impossible’s rival, has been no slouch this summer either. The company launched another test of its plant-based chicken at KFC earlier this month, created a bulk package SKU that brought down the price of its burger, and made international expansion moves into China.

Both companies are striking while the iron is hot, as it were. Sales of plant-based meat have surged during the pandemic, with the coronavirus highlighting ethical issues around the production of animal meat. A lot is uncertain in these times, but it’s a pretty safe bet that we will be hearing even more news from both Impossible and Beyond throughout the rest of the year.

May 21, 2020

The Food Tech Show: The Story Behind Spoon Plus

We write and talk a lot about product launches here at The Spoon, but we look inward on this week’s Food Tech Show as we discuss the backstory behind Spoon Plus, our membership community we launched last week.

If you’re a blog or online content nerd, this one is for you as we talk about our previous efforts at one of Silicon Valley’s biggest tech blogs and how the world of online memberships has evolved over the past decade. We also discuss how we’d been planning on building Plus before COVID-19, but how the pandemic gave the launch a little more urgency.

If you’re a food tech nerd, we’ve got you covered too, because in this show we also talk about these stories:

  • Walmart & others employ geofencing during COVID-19
  • Bye-bye, Buffet! A Look at Restaurant Reopening Guidelines Across the U.S.
  • The founder of Woot launches a pasta-as-a-service pop up

As always, you can listen to The Food Tech Show on Apple Podcasts, Spotify or wherever you get your podcasts. You can also download it directly to your device or just click play below.

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May 19, 2020

Be Like Walmart and Swing for the Geofences

This is the web version of our newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry.

Prior to the pandemic, I never grocery shopped at Walmart. It was too far away and I wanted to support my local supermarket. Throughout this pandemic, however, I’ve been at Walmart every week for my curbside grocery pickups. One reasons I’m such a frequent Walmarter now is that they make the whole process of getting groceries via curbside easy. I place my order, schedule my pickup time and when my groceries are ready, they send me a notification on my phone.

Part of that notification asks me to check-in with the Walmart app to let the store know I’m on my way. As I pull into their parking lot, the app automatically recognizes that I’ve arrived, thanks to the GPS on my phone and Walmart’s geofencing technology. Once I specify my parking stall, a Walmart staffer is out with my order and bada-boom, bada-bing, in minutes my trunk is loaded, no human contact has occurred and I’m on my way back home to shelter in place for another week.

Contrast Walmart with the curbside pickup experience at my local Safeway, which is a lot closer than the Walmart but does not have geofencing in its app. When I arrive at the store, I have to call a special number to let them know I’ve arrived, they ask me what stall I’m in and then send someone with my order out. Obviously my calling a number isn’t a huge deal, but it’s one extra step, and one more thing for a human staffer at Safeway to deal with all day while dealing with all the other changes this pandemic has brought with it.

Contactless is going to be the word of 2020, especially as it relates to food delivery and curbside pickup, and geofencing is going to play an increasingly important part of that. Yesterday, Panera announced geofence-enabled curbside pickup for orders, and IBM has been touting Safe Queue, a virtual line app powered in part by geofencing that was created for Big Blue’s Call for Code Global Challenge contest.

As a technology, geofencing has actually been around for long time. But it will take on more importance as restaurants and grocers look to efficiently maximize their revenues while reducing human-to-human contact. Restaurants that must operate at reduced dine-in capacity need a robust off-premises plan, including curbside pickup, and people are still scared of going into the grocery store itself, requiring pickup options as well.

Geofencing means orders can be fulfilled more quickly because the restaurant or supermarket knows when you’ve arrived. Walmart may have huge parking lots and plenty of space for cars pickup up orders, but a lot of restaurants and independent grocers don’t. They’ll need to make the most of their physical takeout/pickup space. The faster a curbside order is handed off, the faster cars turn over in the parking lot and the more orders can be fulfilled.

There is obviously a privacy tradeoff with geofencing. Some people may not want to hand over their location data to Walmart, Panera or whomever, and that’s okay. Different strokes and all. Privacy is a constant question we come up against in this connected world, and we should definitely hold businesses accountable to being good stewards of our data.

There are lots of changes consumer facing food businesses will need to make (and re-make) in order to survive this pandemic. But if curbside pickups are part of your plan, you should fire up the geofencing now.

Woot! Founder Launches Pasta by Mail

It kinda makes sense that Matt Rutledge, the founder of Woot!, an e-commerce site known for its sense of humor, would choose noodles for a food-related project. I mean, noodles are funny, especially the way Rutledge is selling them.

Rutledge launched PastaDrop, a “pasta as a service” online pop-up that lets you buy random amounts of pasta and have it sent to friends. PastaDrop determines the quantity of noodles being shipped and hilarity ensues (again, because noodles = funny).

Spoon founder Mike Wolf reached out to Rutledge for an email interview to find out more about PastaDrop. You should read the whole exchange (it’s very entertaining), but here’s an amuse-bouche to get you started:

Wolf: Why pasta?

This is our first Pasta experience! What a product! There is a subset of variety with personal opinion. There are amazing recipes to share. It’s a comfort food. It has a long shelf life and can be transported without much risk of damage. It is quite dense and therefore efficient to ship; hundreds of servings can fit in a box. Best of all it can be funny in mass quantities! Oh, and there are pasta puns — we love puns!

Sign Up for Spoon Plus, Our New Membership Insights & Virtual Events Community

Last week we announced the launch of Spoon Plus, our new membership community that gives you exclusive deep dives on food tech trends, original market research, and virtual events with the smartest people in the industry.

You can read Mike’s post about the launch of Plus here to learn about why we’re so excited about it.

There’s a plan for every budget, and if you buy an annual subscription, you get a ticket to Smart Kitchen Summit Virtual 2020, the industry-leading global food tech summit.

Spoon Plus is our chance and yours to connect on a deeper level and engage with the issues in a more meaningful way. We are offering a one-time charter member discount of 40% for those that join by the end of this week. Join today and use coupon code LAUNCH at check out.


This Week At The Spoon

  • Miso Robotics Partners with PathSpot for More Automated Hygiene in Restaurants
  • JUST Partners with Michael Foods to Grow Foodservice Sales of Plant-based Egg
  • Macco Robotics’ New “DBot” Modular Restaurant Robot Delivers Food and Disinfects
  • Would You Prefer to Stand in a Virtual Line When Going to the Grocery Store?
  • Omnipork Launches Plant-based Alternatives to “Spam” and Pork Shoulder in Asia

The Latest From Spoon Plus (subscription required)

  • COVID-19’s Impact on the Appliance and Housewares Market
  • A Conversation With Taichi Isaku on How Japan’s Food Industry is Dealing With COVID-19
  • Customize Food Personalization Summit: The Full Sessions

Upcoming Spoon Virtual Events

  • From Sourdough to the End of Meat: A Conversation About Fermentation as a Food Tech Platform (May 21st)
  • Virtual Workshop: Designing a Resilient Food System For A Post-COVID World (May 28th)
  • Virtual Workshop: How to Think Like a Food Futurist in Uncertain Times (June 4th)
  • The Spoon Food Tech Pitch Sesh (June 18th)

May 1, 2020

Walmart Launches Two-Hour Express Delivery as Grocery E-Commerce Surges

Walmart announced Express Delivery, the company’s zippy new two-hour delivery service for food and other goods, yesterday. The new service comes in the middle of a global pandemic that has spurred a drastic wave of demand online grocery shopping.

According to the press announcement, Express Delivery was being tested in 100 stores since Mid-April. In early May, the service will broaden to nearly 1,000 stores before rolling out to 2,000 total stores in the ensuing weeks. Express Delivery costs an additional $10 on top of the initial delivery fee.

The obvious motivation for Express Delivery is simply that more people than ever are shopping for groceries online. In fact, a survey out this week from Brick Meets Click found that online grocery sales hit $5.3 billion in April, up 37 percent over March (which was its own record-setting month). Order number, size and frequency are all up as well.

In March, a market research study from Gordon Haskett Research Advisors found that Walmart was the top destination for those shopping for groceries online. So the company has been bearing the brunt of this crush of online shoppers.

Walmart, as well as every other grocery retailer, has been struggling to keep up e-commerce demand. It was looking to bring on an additional 150,000 workers this Spring to keep up. In addition to delivery and now Express Delivery, the retailer also expanded its contactless curbside pickup options.

Back before the dark times, Walmart was in the midst of working on Walmart+, its answer to Amazon Prime. Walmart+ reportedly would expand on Walmart’s Delivery Unlimited subscription service as well as offer perks on things like prescriptions and gas.

Speaking of Amazon, Walmart’s Express Delivery also brings it up to speed, as it were, with the two-hour delivery Amazon offers for free to its Prime members. Once this pandemic recedes, it’s not too hard to imagine Walmart’s Express Delivery, having been scaled and battle-tested by COVID-19-driven demand, would be a benefit of Walmart+.

For those interested in trying out Express Delivery, visit walmart.com/grocery or the Walmart app and search for your ZIP code to see if Express Delivery is offered in your area.

March 25, 2020

Thank You, Walmart and Safeway, for Keeping Us Fed. Now Fix Your Confusing and Misleading E-Commerce

Grocery stores have been a bright spot in this otherwise dark time of global pandemic. Store workers are braving an on-edge public and risking infection to stock shelves or come out to our homes to deliver groceries. I appreciate and thank them for all their hard work.

So it’s not on the front lines where grocery stores have an issue right now. Instead, it’s on the back end, in the way big grocery retailers manage and communicate about e-commerce orders, where the problems seem to be happening.

Like millions of others, my family has been self-isolating for a couple of weeks, which means more grocery shopping online. I’ve used Safeway for delivery and Walmart for curbside pickup. Both have problems with the way they relay information about out-of-stock items.

Before going off on too much of a rant, I should note that I’m extremely lucky. My wife and I are still employed, we are sufficiently stocked with food, and if need be, we can easily and safely go to an actual grocery store. But there are a lot of people in worse off situations, and those people need a consistent and reliable method for ordering groceries from home.

I also understand that we are in unprecedented times, and as such, people are stocking up/hoarding, so some items are just aren’t available. I have yet to find toilet paper anywhere online, and evidently everyone is baking loaves of sourdough, so there’s a run on flour.

The problems I’ve encountered with Safeway and Walmart is that those platforms accept and process my online order, leading me to believe all items are in stock and that I’ll get everything I need/want. Then, literally a couple hours before the scheduled pickup or delivery time, I get notifications telling me some items are out of stock and I won’t receive them.

In the case of the Safeway, it was a delivery order that had been placed a week and half prior. So during that time, I assumed my entire order would arrive and didn’t make any other plans to get groceries. Thankfully, the only things the store was out of were flour and yeast (to make bread, he admitted, sheepishly), and not more necessary staples like eggs or milk. But there was a gap of a week and a half in between the time I placed the order and the delivery date. At some point in there, Safeway should have communicated that items are out of stock so I could figure something else out.

The same thing happened with Walmart when I ordered food for curbside pickup. The system accepted my order the day before, leading me to believe everything was a-okay! Then the next day, shortly before I drove to the store for pickup I got an email from Walmart that basically said, “Just kidding! We’re out of a bunch of stuff you ordered.” Some of the items, like toilet paper, I kinda figured might disappear, but there were also things like fruits and vegetables in there that suddenly couldn’t be fulfilled. This was more baffling because Walmart is a logistics and supply chain monster. Why, then, was the online ordering so far off from reality in the 24-hour period between when I placed my order and when I picked it up?

Again, the reason for this whole rant is that as we are told to shelter in place and avoid crowds (especially if you’re older), e-commerce will become increasingly important, depending on how long this outbreak lasts. It’s critical that people can feel confident in the online orders they place. I’m fortunate in that I have the time and means to compensate if something goes awry. But there are lots of people who don’t, and lots of people who can’t go into the store because they have young kids, or are sick who will rely on online grocery shopping. If it’s too difficult to align store inventory with demand at a store, then retailers should improve and clarify messaging around orders so that people understand that what they receive may change, and if it does, give them ample time to either prepare for the outage or make substitutions.

For the most part, online grocery shopping is great! And I really do appreciate all the work Walmart and Safeway are putting in quickly to make it happen. We just need to make some changes to make sure we aren’t worse off in these worst of times.

We’re spending every day tracking the impact of COVID-19 on the world of food. Subscribe to our newsletter to get our analysis and hear stories from the front lines.

March 18, 2020

As Online Grocery Shopping Surges, Walmart Leads the Retail Pack (and Could Stay There)

With COVID-19 limiting movement in some cities and raising new concerns about being out in public among groups of people, there’s been a surge in online grocery shopping. And according to a piece in Bloomberg yesterday, Walmart was the top destination for online grocery shopping, which could translate into being the long-term leader in the space.

Bloomberg writes:

As online grocery shopping goes mainstream, Walmart will be the main beneficiary. One-third of shoppers surveyed by Gordon Haskett Research Advisors on March 13 said they bought food online over the past week, and of those, 41% were doing so for the first time. For those newbies, Walmart was by far the most popular option, capturing more than half of orders. Amazon and its Whole Foods chain garnered only 14%.

Now we don’t know how big the sample size of this survey was, but the results seem in-line with what we would expect. Walmart is a massive retail operation with a broad distribution of physical stores, so it makes sense it would be a big beneficiary of our current situation.

Prior to the global pandemic, Walmart and Amazon had been locked in a heated battle for supremacy in the online grocery space. The two retail giants exchanged tit-for-tat moves over the past year: Walmart launched and rolled out Delivery Unlimited for groceries nationwide, Amazon waived delivery fees for its Prime members, Walmart started testing its own Amazon Prime-like membership service, and Amazon started building its own physical grocery store locations.

Walmart already having physical locations definitely gives it an advantage in this time of social distancing. Walmart stores are there for people brave enough to actually go out and shop in person. The stores also act as a distributed network for home deliveries, or can provide pickup locations for online orders.

I myself am putting this last scenario to the test. I live in a more rural area and while delivery from my local Safeway couldn’t be fulfilled for more than a week and a half at the time of ordering, I can do an at-store pickup from Walmart tomorrow. Aside from a couple of minor hiccups, the Walmart app and online experience was pretty easy. Most everything I wanted was in stock, and if it wasn’t, they made it easy to swap.

As more people are forced into online grocery shopping for the first time they will go to where they can get the food and supplies they need in a timely manner. With Amazon struggling to keep up with delivery demand, Walmart, with its network of stores could become people’s de facto preference. And once they have an account set up with Walmart, re-stocking pantries will be that much easier as this lockdown continues and into a time in the hopefully not too distant future when we can emerge from our homes.

February 27, 2020

Report: Walmart+ to Take on Amazon Prime

Walmart is working on a new membership offering to take on Amazon Prime. Recode was first to report on the forthcoming Walmart+, which will broaden Walmart’s grocery Delivery Unlimited service and include perks like discounts on gas and prescription medication, as well as a Scan & Go service so members wouldn’t have to wait in line.

Recode writes that Walmart has been looking at this for the past 18 months, and the first public tests of Walmart+ could happen as soon as next month. It’s easy to see why Walmart is looking to launch this type of program soon, especially in light its fierce ongoing grocery battle with Amazon.

For its part, Amazon has been making very aggressive moves recently to expand its shopping dominance into the grocery aisle, including:

  • Amazon has amassed more than 150 million Prime members globally
  • Amazon waived delivery fees for Prime members for two-hour delivery of groceries from Whole Foods and Amazon Fresh
  • Amazon just launched its first cashierless Go Grocery store
  • Amazon is set to launch the first of its full-on supermarkets
  • In Q4 2019, Amazon doubled the number delivery orders from Whole Foods and Amazon Fresh year-over-year

As you, and Walmart, can see, Amazon has an army of Prime members, and is quickly putting in place the real world means to grab more of their grocery dollars.

I mean, Walmart hasn’t exactly been slacking in the innovation department. It’s experimenting with self-driving delivery vehicles, robot-powered micro-fulfillment, has built out the AI-powered IRL store which uses cameras for real time inventory, and is making a big marketing push for its in-store pickup service.

But Walmart’s Delivery Unlimited, which the company started rolling out in earnest across the US last year, costs $98 for a year. But that’ll only get you free delivery of your groceries. At $119, Amazon Prime is pricier, but you also get music streaming, Prime video, two-day shipping from Amazon and a bunch of other stuff.

So it’s smart for Walmart+ to leveraging what infrastructural advantages it has, pharmacies, gas stations, etc., to fight off Amazon.

One thing is for sure. Walmart+ is just going to be one salvo in a big battle between the grocery retail giants this year.

January 30, 2020

Walmart’s Super Bowl Ad Uses Famous Characters to Push Grocery Pickup

You know something has officially “made it” when it has its own Super Bowl ad. So by that completely arbitrary standard, it’s safe to say that grocery pickup is now “a thing,” thanks to Walmart.

Walmart shared its Super Bowl spot on its company blog today. The retail giant’s Big Game ad touts the convenience of grocery pickup using a host of sci-fi related pop culture icons like C3PO, Bill S. Preston from Bill & Ted’s Excellent Adventure, Buzz Lightyear, The Lego Movie‘s Wildstyle and Benny the Spaceman, Groot and a (much older) Flash Gordon, the titular character from the 1980s movie.

This is Walmart’s first Super Bowl ad and was, I imagine, a licensing logistical nightmare. It follows Walmart’s similar grocery pickup campaign from last year that featured famous cars like the Batmobile and Scooby-Doo’s Mystery Machine.

Walmart’s doubling down on its famous cameo count reflects the company’s continued push for consumer adoption of grocery pickup. According to a recent Retail Info Systems story, Walmart’s grocery pickup is currently available in roughly 3,000 stores.

Last year, Walmart also started experimenting with back-of-house automated fulfillment at its Salem, New Hampshire locations. Using Alert Innovation’s robotic system, Walmart can automate the assembly of an online grocery order so a consumer can pick it up directly from the store in as little as a half hour. Walmart’s automated fulfillment is similar to the ones powered by Takeoff Technologies, and both solutions aim to make the fulfillment of online orders faster and give the consumer flexibility to pick up their groceries while they are out and about (rather than having to wait at home during a specific time for delivery).

It’s not too surprising that Walmart is putting its marketing dollars behind grocery pickup instead of delivery right now. As noted, Walmart grocery pickup is broadly available, and the company only started rolling out its Delivery Unlimited subscription service nationally in September of last year. At that time, Delivery Unlimited was expected to hit 50 percent of the country by the end of 2019.

But if delivery keeps pace and spreads across the entire U.S. this year, then perhaps we’ll see a Super Bowl ad with a cavalcade of pop culture icons getting their groceries delivered directly to their doors next year.

December 10, 2019

Nuro and Walmart Partner for Autonomous Grocery Delivery in Houston

Walmart and Nuro announced a collaboration today in which the two companies will pilot autonomous grocery delivery in Houston, TX via Nuro’s self-driving pod-like vehicles.

According to the press release:

In the coming months, the autonomous delivery service will be available to Houston customers who have opted into the program. The service will use R2, Nuro’s custom-built delivery vehicle that carries only products with no onboard driver or passengers, and autonomous Toyota Priuses, all powered by Nuro’s proprietary self-driving software and hardware.

Nuro’s R2 pods are low-speed vehicles roughly half the size of regular cars. There are two compartments for cargo, and literally no room for a driver. The advantage of the R2 is that is is more nimble than a full-sized auto and can’t drive as fast. This could make it a “safer” choice than self-driving cars as local governments look to regulate the emerging world of autonomous vehicles on city streets.

This is not the first autonomous delivery rodeo for either Walmart or Nuro. Nuro has tested self-driving grocery delivery for Kroger in Arizona as well as Houston. Walmart announced a partnership with self-driving van delivery startup Udelv earlier this year, and with Gaitek in July to make “middle mile” deliveries between Walmart stores.

Questions remain, however, about whether consumers will want fully autonomous grocery delivery devoid of any human. While it opens up a whole new world of around-the-clock delivery, the drawback is that the vehicles stop at the curb, so shoppers still need to go out to the vehicle and lug the groceries back in. Most of the time, that’s probably a first-world problem. However, it becomes more of an issue if you in a fourth-floor apartment or have mobility issues.

Houston, which has become quite the hotbed for self-driving vehicles and robots. In addition to Kroger, Nuro has been doing self-driving pizza delivery for Domino’s there. Starship robots are now rolling around the University of Houston delivering food to hungry students and staff.

Kroger and Nuro’s pilot will first be available to a select group of those who have opted-in to the service, with plans to expand to the general public later in 2020.

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