Thermomix Partners with Drop for Smart Appliance Control and Grocery Ordering

Thermomix is adding Drop’s smart kitchen software to its all-in-one kitchen appliance, the two companies announced from the stage today at the Smart Kitchen Summit (SKS) in Seattle.

Through the partnership the Thermomix TM6 will connect with other smart kitchen appliances and third-party applications through the device itself. According to a press release sent to The Spoon, Thermomix will now soon be able to preheat an oven, order groceries and optimize recipe content with the push of a button. Thermomix said the first integrations will hit the market in 2020.

The TM6 has more than 20 culinary features including chopping, mixing, blending, different types of cooking including sous vide and fermentation. The device also features guided cooking for more than 50,000 recipes. All that functionality ain’t cheap, however, as the device itself costs $1,500.

But that hasn’t been a daunting price tag for people outside of the U.S. where the device is more popular. What’s more, people aren’t just buying the device, but as we also learned at SKS this week, the company has a crazy high subscription conversion rate:

People love their Thermomixers so much that of the 3 million connected devices they have sold, those who use their app have a 50% conversion to a subscription. That is an insane conversion rate. #sks2019

— Stacey Higginbotham (@gigastacey) October 7, 2019

In addition to appliance control, Drop’s software also does recipe discovery and re-sizing, ingredient swapping, and grocery lists. Thermomix is not the first all-in-one cooker to integrate Drop’s software. Last month Drop announced that it would expand its partnership with Kenwood to be on the CookEasy+ multi-function cooking appliance. Today’s press announcement also said that 40 million Drop-enabled appliances from brands such as GE Appliances, Bosch, Electrolux and LG Electronics will ship over the next three years.

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