After Christian Lane‘s first business, which he built at the age of 19, folded, he got the idea to launch a new endeavor in the smart kitchen field. Which, as he’ll tell you, was not always easy going.

Despite the challenges (and his self-described ‘retail rollercoaster’), Lane eventually succeeded in building Smarter: a connected kitchen company which sells WiFi-enabled kettles, coffee makers, and a camera which can identify 80% of what’s in your fridge.

In this TED-style talk at the Smart Kitchen Summit Europe, Lane makes some bold predictions about the future of retail — especially in the kitchen. His presentation had plenty of laughs and didn’t shy away from the real-life issues food startups struggling for a piece of the market will face in the future.

“We are in denial about what is happening, and how our industry is being revolutionized by technology,” said Lane. “We need to fast forward to integration.”

So how do we do that? According to Lane, simplification is the key to success. “It’s convenience that powers retail,” he said.

Watch the video below to see his full talk.

If you want to see more exclusive talks from top food tech innovators, make sure to join us for the Smart Kitchen Summit in Seattle on October 8-9th!

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