There is probably nothing more 2021 than Yelp announcing today a new feature that allows businesses to list their vaccine status and requirements. It is also very 2021 that in the same announcement, Yelp felt the need to reaffirm internal processes to help mitigate any online backlash listing these requirements might incur.
In a corporate blog post, Yelp wrote:
To help consumers understand how a business is currently operating as pandemic guidelines continue to evolve, today, Yelp is announcing two new, free attributes – “Proof of vaccination required” and “All staff fully vaccinated.” Users will be able to filter by these attributes when searching for local businesses on Yelp and will easily see “Proof of vaccination required” indicated on restaurant, food and nightlife businesses in search results.
These vaccine attributes adds to Yelp’s existing COVID-related labels allowing businesses to list their mask requirements.
While the vaccine rollout this past spring helped people in the U.S. regain some sense of normalcy, the Delta variant surge has rekindled health and safety concerns and resurfaced questions around the safety of eating inside at restaurants. As such, allowing businesses to detail their vaccine requirements on Yelp seems like a really helpful idea because it sets expectations and eliminates any confusion when selecting a restaurant.
However, in these times, detailing information about vaccine protocols is not an anodyne statement. As such, in that same corporate blog post, Yelp reaffirmed the measures it is taking to minimize online backlash against a restaurant as it relates to promoting their COVID protocols, writing:
For businesses that activate “Proof of vaccination required” and “All staff fully vaccinated” on their Yelp page, we are putting protective measures in place to proactively safeguard them from reviews that primarily criticize the COVID health and safety measures they enforce.
Yelp implemented similar content monitoring features when it launched business attributes highlighting Black, Latinx, Asian and LGBTQ-owned businesses.
Yelp said that since January of this year, it has removed nearly 4,500 reviews for violating content policies as it relates to businesses’ COVID precautions.
Leave a Reply