Quarantined burrito lovers, take note. Chipotle announced today it has added Uber Eats to its list of third-party delivery partners. The chain also announced that it will waive delivery fees on orders of $10 or more placed through the Uber Eats app for the rest of March.
Chipotle is taking extra precautions to make sure anyone who orders through Uber Eats has the option to for “no-contact” deliveries. Chipotle food will have a tamper-evident packaging seal to prove that food has been untouched on its route to the customer.
This is the first time Chipotle and Uber Eats have teamed up for delivery, and the move is no doubt in response to the COVID-19 pandemic sweeping across the globe and keeping people home. Chipotle chain has had a partnership with DoorDash since 2018 and is also available through Postmates.
As resident restaurant tech expert Jenn Marston previously noted, delivery remains a major driver for digital growth for Chipotle. The company has a hybrid delivery strategy which uses a combo of in-house and third-party functionality to build out a unique delivery operation for each individual storefront. It’s also experimenting with Chipotlanes, which are drive-thru lanes that place special emphasis on mobile ordering.
Chipotle’s digital business surpassed $1 billion in sales in 2019 and digital orders made up one-fifth of the company’s sales in Q4 of last year. With the coronavirus outbreak spurring massive restaurant closures, it’s likely that Chipotle — and other fast-casual chains — will double down on its digital and delivery capabilities. With Uber Eats on its side, that could mean more burritos for all of us social distancing right now.