• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Instagram’s Getting Into Restaurant Reservations With a New Partnership

by Jennifer Marston
August 8, 2018August 8, 2018Filed under:
  • Business of Food
  • Foodtech
  • Restaurant Tech
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Instagram just announced it will enable in-app restaurant reservations thanks to a new partnership with reservation platform Quandoo. That means you can now search for a restaurant and book it just by hitting a button and without ever leaving the Instagram environment.

Quandoo is currently in 12 different countries across Europe and the Asia-Pacific region. Users can search 17,000-plus restaurants on the Quandoo website or mobile app, and quickly book a table reservation.

But it’s the restaurants themselves that stand to reap a lot of benefit from using a service like Quandoo, which can function as a reservations-management system and marketing services platform rolled into one. Those marketing services include everything from custom websites that integrate with the Quandoo reservations platform to newsletter placement to social media strategies. Restaurants can choose from different pay-per-month plans that range in price and the number of services. Ultimately, Quandoo helps restaurants handle more bookings per table and therefore generate more revenue.

The deal means restaurants have an even larger potential audience and/or customer base, as well as a means to make businesses more searchable and shareable. Facebook may still be the top social network, but Instagram, alongside WhatsApp, is inching closer (Facebook owns both companies). Plus, Instagram’s been dabbling in the restaurant biz a few years now, getting involved with everything from pay-by-picture concepts, where users get a meal in exchange for uploading and tagging a photo, to helping change cocktail culture by demystifying the concept of mixology.

Quandoo is not available in the U.S., but similar strategies are nonetheless at work—Instagram already has partnerships with Grubhub, Resy, and OpenTable.

Given that food has always been a popular topic to document on Instagram, it makes sense the company is playing an increasingly bigger role in the restaurant industry and will keep doing so in the future, for reservations or otherwise.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • GrubHub
  • Instagram
  • OpenTable
  • Quandoo
  • Resy

Post navigation

Previous Post Cafe X Raising $12 Million “Seed-1” Round
Next Post Report: SoftBank Cooking Up Potential $750M Investment in Zume

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

How ReShape is Using AI to Accelerate Biotech Research
How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems
Combustion Acquires Recipe App Crouton
Next-Gen Fridge Startup Tomorrow Shuts Down
From Starday to Shiru to Givaudan, AI Is Now Tablestakes Across the Food Value Chain

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.