Restaurant reservations platform OpenTable announced it has partnered with Caviar, Grubhub, and Uber Eats to give its users access to delivery options within the OpenTable app.
“Our goal is to make OpenTable the go-to app for all dining occasions. Adding delivery is an important next step.” Joseph Essas, OpenTable’s CTO, said in a statement.
Moving forward, delivery via the OpenTable app will be available at 8,000 restaurants in 90 metropolitan areas in the U.S. It applies only to those areas where OpenTable and delivery services via the aforementioned third parties overlap.
When users access the OpenTable app, they’ll see options under restaurants to order food for delivery instead of making a reservation at the actual restaurant. If the the restaurant only works with one of the services, say, Uber Eats, the user will be directed to that specific service to complete the transaction. If a restaurant works with multiple delivery services, users can take their pick.
Food delivery via third parties like Uber Eats and Grubhub is a game everyone wants in on these days. Even amid a swirl of controversies, these apps are still predicted to have 44 million users by 2020. It’s not surprising, then, that non-restaurant entities are now positioning themselves in the landscape, too.
And clearly OpenTable wants to be the one customers go through to access those dining choices, even if the app can’t yet keep users within its own ecosystem for the entire order-pay-track process. And that last point will change as OpenTable said in a blog post that features for estimated delivery time and cost are slated for the future.
Along with the delivery program, OpenTable also launched a newly redesigned app that promises more personalized meal recommendations based on favorites, past bookings, and other factors.