If you’re looking for someone who can build a media company with the future in mind, you could do a lot worse that Shelby Bonnie.
Bonnie first showed his ability to build forward leaning media properties with CNET, a company he cofounded that helped set the template for tech media for much of the past couple decades. For his next act, Bonnie cofounded Whiskey Media, a company that tapped into the power of passionate communities with brands like Tested, Screened and Giant Bomb just as social media platforms like Facebook were beginning to change the media landscape.
And Bonnie’s latest bet? A company called Pylon, which is leveraging AI-powered voice assistants and chatbots to create media properties that power content delivery in vertical interest areas such as food and cooking.
I caught up with Shelby to talk about those early days, how he sees media evolving over the next decade and how he thinks Pylon can help shape that new future.
If you are an appliance maker, food brand or any company that touches the consumer, you’ll want to listen to this podcast to get an understanding of the future of consumer media.