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The Spoon

Daily news and analysis about the food tech revolution

plant-based protein

Beyond Meat Launches Plant-Based Chicken Tenders at Restaurants Nationwide

Beyond Meat announced today that it is launching its new Beyond Chicken Tenders at select restaurants across the country. The plant-based chicken tenders are made from faba beans and peas and have 14g of protein per serving.

That Beyond Meat is expanding the availability of its chicken products is no surprise, since poultry is the most consumed meat in the U.S. It certainly wasn’t going to be a category that Beyond ignored. The company had an earlier chicken strip product that it pulled back in 2012 to focus on its alternative beef and pork. In 2019, Beyond piloted a Beyond fried chicken product with KFC in Atlanta before expanding that program to more states including North Carolina, Tennessee and California. In April of this year, Bloomberg reported that Beyond was telling its customers to expect a chicken product this summer.

Beyond is launching at a time when demand for chicken is soaring, thanks in part to the chicken sandwich wars that restaurants are duking out with one another. As a result, The Wall Street Journal wrote in May that chicken supply is limited and prices are steep. Introducing a plant-based chicken could help restaurants fill in any supply gaps for certain demographics — kids, for instance, probably wouldn’t know if they were eating plant-based tenders vs. animal-based ones.

On the flip side, however, Beyond is entering into an increasingly crowded plant-based chicken tender/nugget space that already includes products from startups such as Daring, Rebellyous, Nowadays, and SIMULATE, as well as giant retailers like Target, which launched its own line of plant-based foods. However, given Beyond’s size, market cap, and extensive retail and restaurant relationships, it towers above its competition and could wind up squeezing out some of these smaller startups before they have the chance to fully mature.

Beyond Chicken Tenders will be available at roughly 400 restaurants across the country starting today. To see if and where they are being offered close to you, visit this restaurant locator.

Motif Adds Umami to Its Plant-Based Meat Tool Box

If you’re like me and love the umami savoriness of meat and seafoods, I’ve got some good news for you: plant-based ingredient engineering unicorn Motif just announced they’ve added the ability to create umami to their toolbox of technologies for plant-based food.

According to this week’s release, Motif’s latest protein “provides the rich umami flavor and mouth-watering aroma associated with beef — all without the animal.” Motif says the new umami technology will be available by the end of this year.

The technique Motif uses to create its umami protein is precision fermentation, the same process used by a number of companies building enabling platforms and ingredients technologies for meat substitutes. Impossible Foods, for examples, uses precision fermentation to create the famous plant-based heme that give its meat that same iron-y flavor you get in real beef.

One interesting aspect of the story not mentioned in the release is how Motif leveraged its relationship with Ginkgo Bioworks, the company it spun out of in 2019, to help build the umami taste technology. In an email, a Motif spokesperson told The Spoon they “were able to use our partnership with Ginkgo to take advantage of their throughput screening and strain development capabilities, which allows us to innovate and scale production rapidly.” It’s clear that, even as one company plans its IPO and the other raises the kind of money that will almost certainly require it to go public, the two companies remain closely intertwined.

Umami wasn’t the only new technology Motif debuted this week. The company also announced it had achieved a new way to give plant-based meat a meat-like texture that “delivers real, meaty chewdown and juiciness.” Unlike the company’s fermentation-derived umami tech, this new meat texture technology “was able to replicate the texture of animal tissue using plant proteins and plant-based carbohydrates” through “advancements in materials science and production.”

A Mid-Year Assessment for Alternative Protein

More companies, more investments, and many more scientific breakthroughs. Those are just a few predictions for the future of alternative protein the Good Food Institute (GFI) sets out in its latest State of Industry reports. Three different papers — one each on plant-based protein, fermentation, and cultivated protein — go in-depth into the trends that drove alternative protein in 2020 and what we can expect for the rest of 2021.

As we’ve written before, investment in alternative protein topped $3.1 billion in 2020, which is more than three times the amount raised by the sector in 2019. Driving those investments are, says GFI, numerous developments across the commercial landscape, investments, scientific and technological developments, and regulatory and government activity.

The State of Industry reports cover the obvious developments, such as the world’s first sale of cultivated meat and plant-based meat’s $7 billion in retail sales. But more interesting now is what we can expect in the future — that is, for the remainder of 2021 and on into the next few years. Here’s a non-exhaustive list of some of those developments:

Expect lots more pilot production environments for cultivated meat. Reaching pilot scale could be seen as the step that bridges a company’s proof-of-concept phase with its commercial phase. GFI notes that at this stage, companies would be producing “hundreds or thousands” of metric tons of cultured meat. (Millions would be required for a company to scale to an industrial level.) Reaching pilot scale would mean being able to supply “a limited number of high-end restaurants in the coming one to three years.” (Read more on why restaurants are critical to cultivated meat’s growth.)

As GFI points out, multiple companies are now transitioning into this pilot-scale phase, including BlueNalu, MosaMeat, and SuperMeat. The latter even turned its pilot production site (pictured above) into a restaurant where consumers can taste the company’s cultured chicken in exchange for leaving detailed feedback. Elsewhere, Aleph Farms and MeaTech 3D plan to have facilities running by 2022 and Avant Meats recently announced a pilot production facility for Singapore. UPSIDE Foods, formerly Memphis Meats, has also just broken ground on a facility.

Cellular agriculture will become its own field of study. One PhD candidate at Tufts University noted that we can expect cell ag to get its own degree program at universities, and have a “separate and distinct curriculum.”

Fermentation production will increase. “If we believe in the projection of 25%-30% CAGR, then for fermentation to even maintain its share of the market, there is a need for a 10x+ increase in capacity by 2030,” Jim Laird of 3F Bio states in GFI’s fermentation report. Of course, needing to increase and actually doing it are two different things, but one of the advantages of fermentation is that it is already seen as a ost-competitive, scalable, and validated process. Many, including the GFI, have begun calling it the “third pillar of alt protein.”

Meanwhile, a number of companies, including Solar Biotech, MycoTechnology, and Nature’s Fynd are developing technologies and processes that will make fermentation even more cost-effective, which could in turn increase companies’ ability to produce.

Fermentation could “revolutionize” the entire alt-protein landscape. It has the potential to influence other areas of alternative protein. As GFI’s report notes, “Fermentation can enable a new generation of proteins, fats, and other functional ingredients that combine with plant-based and cultivated components to create biomimicking whole-cut meats, egg replacements, animal-free dairy proteins, seafood products, and more.” 

Along those lines, the next few years could see hybrid blends of meat, where fermentation-derived protein could also include plant and animal cell components. Fermentation is also already part of a number of other “alt” products besides meat, including cheese and bee honey.

More restaurants will go plant-based. We’ve been mulling the future of the plant-based restaurant for a while. Now that the world is beginning to come out of its various stages of lockdown and people are returning to dining rooms, there’s an enormous opportunity for plant-based foods to take center stage at restaurants. More restaurants will move to full plant-based menus, such as those seen from Canada-based Copper Branch and, most recently, Eleven Madison Park in NYC.

Plant-based chicken will be a big part of this shift. Right now there’s a distinct lack of choices, both in restaurants and grocery stores, when it comes to poultry. Expect this to change rapidly, starting with restaurants. 

This is by no means an exhaustive list. It is also important to keep in mind the many challenges the alt-protein sector still has to face, from improving the taste and texture of plant-based meat to bringing down the cost of cell-culture media. There are also heaps of regulatory approvals to be obtained before many of these companies and solutions can actually reach consumers.

Some of these challenges will be solved in 2021; others are years away from solutions. But if there’s one overarching takeaway we can glean from GFI’s report trio, it’s that everything — from number of companies to production levels to investment dollars — is going to increase astronomically this year for alternative protein.

More Headlines

MeaTech 3D Will Produce Cultivated Fat, Whole Steaks at Its Forthcoming Pilot Facility – The Israeli bioprinting startup this week announced a pilot production facility where the company will scale up production of its cultivated fat and continue work on whole cuts of cultivated steak.

Memphis Meats Rebrands as UPSIDE Foods, Announces Cultured Chicken Product – The company rebranded and also announced that its first consumer product, cultured chicken, will be available to customers this year, pending regulatory approval.

Solar Biotech Raises $2M for Its Fermentation Tech – The Raleigh, North Carolina-based startup will use the $2 million in a debt-financing round to scale up its renewable-energy-powered fermentation technology, which it licenses to other companies.

Tyson’s Raised & Rooted Expands into Plant-Based Burgers, Brats and Italian Sausage

Raised & Rooted, Tyson Foods’ plant-based protein brand, announced today that it is expanding its lineup with three new offerings: burgers, Bratwurst and Italian sausages.

Raised & Rooted launched in June of 2019 with plant-based “chicken” nuggets and a line of blended burgers that combined both plant ingredients with conventional animal beef. The new Raised & Rooted products are made from pea protein, are soy free and have 17 – 21g of proteing per serving. The company says the Raised & Rooted brand is available at more than 10,000 retail locations and will be expanding beyond the U.S. into Europe.

Plant-based meats are enjoying continued growth in popularity. According to recent data from the Good Food Institute, sales of plant-based meat grew by more than $430 million in sales between 2019 and 2020 and the category is now worth $1.4 billion in the U.S.

There has been a flurry of activity in the plant-based meat space recently. Plant-based food startups Hungry Planet, Atlast Food Co., and Gathered Foods each raised eight-digit rounds of funding last month. Established giants aren’t resting on their laurels either. Beyond Meat launched version 3.0 of its burger, and Impossible kicked off its first major TV ad campaign, looking to entice meat eaters.

Raised & Rooted is also launching its new plant-based meat at as the summer grilling season is about to start. The added bonus this year is that with vaccinations rolling out, more people will be able to partake in backyard barbecues than last summer.

All of Raised & Rooted’s new products are available now nationwide, and cost between $4.99 and $7.99 per package.

Givaudan and Bühler Open “Protein Innovation Centre” in Singapore

Flavor/fragrance company Givaudan and food processing company Bühler, announced this week they have opened the doors on their APAC Protein Innovation Centre at the existing Givaudan Woodlands site in Singapore. The facility will serve as a place to develop plant-based protein tailored to Asian consumers tastes and preferences. 

The goal is to bring together food processing companies, startups and researchers to develop more and better ways to produce alternative proteins. The Centre includes Bühle’s extrusion and processing equipment and a kitchen and flavor laboratory by Givaudan. The two Switzerland-based companies said that initially the facility will be able to produce 40 kilograms of plant proteins per hour.

The space includes a wet and dry extruder, a product development kitchen, storage facilities, and a viewing area where visitors to the Centre can watch live demonstrations. 

Givaudan and food processing company Bühler first announced the Centre back in February of 2020. Much has happened since then, and I’m not just talking about the pandemic. Over the last year or so, alternative protein companies from around world have flocked to Singapore to establish various innovation and R&D centers. That list now includes Perfect Day, Oatly, ADM, Avant Meats, and Eat Just. 

Singapore is currently trying to make more of its food production local. Currently, about 90 percent of the city-state’s food is imported. The government has set up the 30×30 initiative, which aims to produce 30 percent of Singapore’s food locally by 2030. These factors make Singapore an especially innovation-friendly environment when it comes to the development and regulation of alternative proteins.  

Givaudan and Bühler’s new facility will specifically focus on helping companies from the APAC region develop and scale their alternative protein solutions.

ADM Launches Plant-Based Innovation Lab in Singapore

Global food processing company Archer Daniels Midland (ADM) announced at the tail-end of last week it had opened an innovation lab in Singapore dedicated to plant-based protein. The lab will help the company increase production of alternative proteins “to meet growing food and beverage demand in the Asia-Pacific region.”

The new facility is located ADM’s Biopolis research hub, which contains a number of different labs, including one for flavor analytics, a sensory evaluation center, labs for sweet, savory, and dairy foods, and a customer innovation center. The plant-based innovation lab will house experts working with texture, flavor, and other key areas of alt-protein development.

“The lab will help us capture key insight and learnings to help drive exciting new solutions for the Asian market, but also help us better serve customers around the world looking to incorporate Asian flavors and preferences into their latest plant-based food and beverage innovations,” Marie Wright, chief global flavorist and president, Creation, Design & Development for ADM, said in a statement. 

Singapore continues to be a key location in Asia for the development of alternative proteins. Just today, cultivated meat company Avant Meats announced its own R&D and pilot manufacturing facility in the city-state. Perfect Day announced its Singapore facility in December of 2020, and the city-state made history in December 2020 by granting the world’s first regulatory approval to a company, Eat Just, to sell cultured meat. There is also a growing number of local players, including plant-based meat maker Next Gen and cell-based seafood maker Shiok Meats.

Singapore is a natural spot for food innovation. Currently, it relies on exports for about 90 percent of its food. The government’s 30×30 initiative is attempting to change this by aiming to make 30 percent of food production local by 2030. 

At the same time, Asia is one of the key regions for the growth of alternative proteins. A recent report from DuPont Nutrition & Biosciences found that demand for plant-based protein in the Asia-Pacific markets is expected to grow 200 percent over the next five years.

A Plant-Based Restaurant Redefines the QSR

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I’ve been writing a lot about the plant-based QSR lately, so when I recently got the chance to visit the new location of Copper Branch, a plant-based restaurant company from Canada, I jumped at it. 

Across its franchise locations, which span Canada and are now making their way into the States, Copper Branch offers quick-service food that’s entirely plant-based. The company’s latest location to open, and its second in the U.S., is in Nashville, Tennessee — conveniently down the street from my house. 

Upon visiting, however, it became clear that food is only one part of Copper Branch’s mission. The company is, it seems, less about selling plant-based foods and more about reinventing what it means to be a quick-service restaurant (QSR). 

Despite the popularity in recent years of items like the Impossible Whopper and the Beyond Taco, the average QSR is better known for greasy burgers, salty fries, and sodas drunk out of non-recyclable cups. I love an occasional trip to the drive-thru as much as the next person, but those indulgences come with health and planetary costs that are becoming increasingly more problematic in light of climate change and chronic diseases like diabetes and obesity.

Copper Branch’s model is compelling because the company’s goal is bigger than simply making plant-based foods accessible to mainstream consumers’ palates. Over a recent call, CEO Trish Paterson talked about the company’s “triangular focus” when it comes to sustainability. The goal is to strike a balance between human health, animal welfare, and planetary health when it comes to food, packaging, operations, and everything else it takes to run a restaurant. The bigger-picture mission is to “change people’s mindsets of what fast food really is.”

In the case of Copper Branch, fast food means partnerships with companies like Eat Just (eggs) and Field Roast (cheese, meat) to recreate scrambles, burgers, chili, and other dishes made entirely from plants. At the same time, the company also prioritizes local partnerships for certain items, which is itself a form of sustainability. For example, the Nashville location serves coffee from Bongo Java, a beloved local roaster and one of the oldest independent coffee shops in town. Paterson says the local partnerships are intentional and a means of supporting local business and communities surrounding each Copper Branch location. Franchisees are expected to spend “a percentage of their revenue on local activities and giving back to their own communities,” which includes sourcing coffees, desserts, and other items from around town.

Packaging is another important part of the operation. Copper Branch has used compostable straws and cutlery for years, as well as compostable water bottles. A little more challenging are the to-go boxes for the food, which have to be lined with plastic to keep food hot during transport. Paterson said the company has considered a “bring your own container” program, though for the moment that’s on hold due to the pandemic. 

All of this sustainability doesn’t come cheap, though. Paterson said right now the biggest challenge for her company is the price point of menu items. For instance, a “Copper Burger Deluxe” at the restaurant costs $8.95. An Impossible Whopper is $5.89 by comparison.

“The ingredients that we use will never lend themselves to put us on that price point,” she says of the standard QSR menu. Instead, Copper Branch sees its job as helping consumers to understand the higher price points as “investing” in their own health and that of the planet.

I’ve said it before, I’ll say it again: Getting consumers in front of actual products, preferably eating in the restaurant, are important parts of educating consumers. That education doesn’t have to be preachy, either. A good meal speaks for itself. If that meal can be got as quickly and conveniently as the experience at a place like McDonald’s, consumers may be willing to pay a little more. 

Even if they’re not, the price point for plant-based, sustainably packaged foods may yet come down. For her part, Paterson believes we’ll get closer to that point. “The more advanced research and development gets, the lower the cost structure becomes, and those products will become more mainstream.”

Restaurants ‘Round the Web

CloudKitchens, the uber-secretive startup from ex-Uber boss Travis Kalanick, is reportedly Uber all over again, and definitely not in a good way. Business Insider recently reported on tensions and a mass exodus of staffers from the company.

Speaking of food delivery, a group of food delivery workers in NYC, known as Los Deliveristas Unidos, recently took to the streets to protest working conditions. The city’s largest union of service worker supported. Eater NY has the full story.

The latest Yelp Economic Average report recently found that restaurant openings were up in the first quarter of 2021 compared to one year ago. However, they fell short of 2019 levels. 

Alt-Protein Could Be a $290B Market by 2035. Parity Matters for That Growth

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The market for alternative protein, including meat, eggs, dairy, and seafood products, could reach at least $290 billion by 2035, according to a new report from Boston Consulting Group (BCG) and Blue Horizon Corporation (BHC). The report, entitled “Food for Thought: The Protein Transformation,” was released this week and finds that the market for alternative proteins — including plant-, microorganism-, and cell-based analogues — will grow from its current 13 million metric tons per year to 97 million metric tons by 2035.

In a best case scenario, the report also said alt-protein will make up 11 percent of the overall protein market by that time. However, to hit that point, and to realistically compete with the multi-trillion-dollar traditional meat market, alt-protein sectors have more work to do when it comes to reaching parity, and not just around price, either.

Parity, both in terms of price and in the taste and texture of the products, is essential for alt-protein gaining wider acceptance among mainstream consumers, and “Food for Thought” sees the sector achieving it in three different stages: 

  • Plant-based alternatives, including meat, dairy, and egg substitutes, will achieve parity in 2023 or possibly sooner.
  • Alt-proteins made from microorganisms, such as fungi, yeast, and algae, will reach parity by 2025.
  • Cultured proteins are slated to reach parity by 2032.

Price parity comes up a lot in conversation these days. The plant-based protein sector, for example, is well on its way to achieving it, as evidenced by Impossible’s recent price slashing of its products and its chief rival Beyond Meat doing something similar last year.

For cultured meat, too, many are saying products will reach price parity with traditional meat sooner rather than later. Longtime investor and entrepreneur Jim Mellon, for example, recently told The Spoon he believes cultured meat will achieve price parity with traditional meat within five years. And we have seen a few announcements from cultured meat makers in the recent past about bringing production costs down. At the beginning of this month, Hong Kong-based Avant Meats said it had achieved a 90 percent reduction in the cost of producing cultured functional proteins. Earlier this year, Future Meat’s CEO Rom Kshuk told me his company has decreased production costs “by 1,000 times over the last three years,” with a quarter-pound serving of its cultured chicken breast now costing $7.50 to produce.

Lower production costs can lead to lower prices for consumers, but it’s important to reiterate that in the context of BCG and BHC’s new report, parity encompasses more than price. Speaking of the report, in it BCG managing director and partner Benjamin Morach referenced taste and texture in addition to price when discussing parity. “Alternative proteins must taste and feel as good as the conventional foods they replace and cost either the same or less,” he said.

Hence, cultured meat not reaching full parity until 2032, according to the report’s predictions. While this is definitely longer than five years, it’s actually shorter than the “north of 15 years” figure Eat Just CEO Josh Tetrick offered up last year when talking about the time frame for cultured meat being available everywhere and for a low cost.

Expect more, not fewer, predictions around parity as investment in alt-protein, and especially cultured protein, continues and more companies bring products out of the lab and into the consumer realm.

As to why we need all this alternative protein, the BCG/BHC report highlights some important factors, including its role around more environmentally responsible production and consumption. According to information provided to The Spoon by BCG/BHC, a $290 billion alt-protein market will free up 240,000 square kilometers of land, decrease the number of chickens in factory farms by 50 billion, reduce water use by 38 billion tons, and drop CO2 emissions by 1 billion tons. Producing more alternative protein is also in alignment with multiple of the United Nation’s Sustainable Development Goals.

The BCG/BHC report comes on the heels of recent numbers from The Good Food Institute, which found that $3.1 billion was invested in the entire alternative protein sector in 2020. That’s triple the amount invested in 2019, and an encouraging sign for a sector whose role in the global food system is no longer a nice-to-have but a must-have in order to feed 10 billion people while attaining net-zero emissions by 2050.

In Other Alt Protein News . . .

Netherlands-based cultured meat startup Meatable raised $47 million in Series A funding this week. It will use its new funds to advance small scale production at the Biotech Campus Delft and diversify its product lineup.

Eat Just closed a $200 million funding round and will use the new funds to build out its cultured meat products as well as accelerate research and development while expanding internationally.  

Alt-protein investment firm Big Idea Ventures is taking applications for Cohort Four of its startup accelerator program. Companies developing either alternative proteins or supporting technologies and ingredients are encouraged to apply.

Eat Just Goes Further Into Foodservice With a Major Canada Expansion

Eat Just, maker of both plant-based eggs and cultured meat, announced a major expansion today that brings its popular JUST Egg product into foodservice formats across Canada. According to a press release sent to The Spoon, that includes distribution at restaurants, hotels, universities, and government and corporate cafeterias.

Foodservice businesses in Canada can now order the JUST Egg — a frozen folded “egg” made from mung bean — through their distributors and sell the product on their menus. The move into foodservice follows Eat Just’s retail debut in Canada, which happened earlier this month. The launch also includes a partnership with Copper Branch, one of the largest plant-based restaurant chains in the world.

Today’s news is also the latest in a string of moves Eat Just has made in the last few months specifically around restaurant distribution. Since January, the San Francisco-based company launched the JUST Egg product at Peet’s and Starbucks in the U.S., and struck a deal with Discos in China to outright replace traditional egg offerings with Eat Just’s plant-based items. 

These partnerships are part of a larger trend happening in the restaurant biz right now as more brands expand the number of fully plant-based meals they offer in response to an uptick in demand from consumers. The ubiquitous breakfast sandwich — sausage, egg, and cheese — is a good example. Previously, only one component (usually the sausage) of that offering was plant-based. Now, restaurants like Starbucks and Peet’s are vegan-izing the whole sandwich, which means other QSRs and fast-casual chains will follow soon. It’s a similar pattern to the original rise of plant-based protein in QSRs that happened a couple of years ago.

However, Eat Just is also developing cultured meat products through its GOOD Meat line, and so clearly has bigger ambitions for the restaurant industry than simply selling its plant-based egg products. At the end of 2020, the company became the first in the world to be granted regulatory approval to sell cultured meat. Actual sale of GOOD chicken bites followed shortly after, at a restaurant in Singapore.

Restaurants will be a major part of cultured meat’s expansion from lab prototype to mainstream staple — a point Eat Just’s CEO Josh Tetrick confirmed to me at a talk last year. So while this rapid expansion into restaurants around the world is good for the company’s plant-based wares, it’s vital for the expansion of its GOOD line. 

That expansion won’t happen immediately, of course. Like any other company making cultured meat, Eat Just will have to gain regulatory approval for every single market it plans to enter with its GOOD products, and it is unclear how long that process will take. However, once said regulatory approval is granted, existing partnerships with major foodservice businesses could give the company a big head start when it comes to cultured meat.

Startups: Applications Are Open for Big Idea Ventures’ Alt-Protein Accelerator

Alt-protein food tech accelerator Big Idea Ventures (BIV) announced this week that it is now taking applications for its fourth cohort. According to a press release sent to The Spoon, the five-month-long program will take place in three locations this time: New York, Singapore, and Paris.

For these accelerators, Big Idea Ventures looks for companies developing both plant-based and cultured protein products and ingredients. Food tech companies related to the alt-protein space are also encouraged to apply.

Beside $125,000 in cash investment and $75,000 on in-kind investment, chosen companies also get access to coworking space, including test kitchens, for the duration of the program, as well as mentorship and networking opportunities. Companies will also get to interact with BIV’s limited partners, a group that includes AAK, Bühler Group, Givaudan, Tyson Ventures, and others. 

Chosen companies will ideally have an initial product already validated through sales and ready to scale. On the program’s website, BIV says it is looking specifically for companies developing plant-based products, cellular ag companies, ingredient creators, and those making enabling technologies. 

Because of the pandemic, cohort four will be remote as of this writing. This is a tactic that’s been used by other food tech accelerators over the last year, and a trend that will likely continue for the foreseeable future. For BIV participants, this is actually advantageous, as the organization says companies can leverage resources from all three programs, even if they are only enrolled for one.  

Those interested in applying to BIV’s program can do so here. Applications are taken on a rolling basis, which means the sooner the better in terms of turning one in.

Plant-Based Food Producer NotCo Granted U.S. Patent for Its AI Technology

Chile-based alt protein company NotCo announced today it has been granted a U.S. patent for its artificial intelligence (AI) tech. 

NotCo, sometimes referred to as the Impossible or Beyond of Latin America, first launched its plant-based milk alternative, NotMilk, in the U.S. at the end of 2020. The company said it will soon open an office in NYC, and already has offices in San Francisco. The company also has U.S.-based retail deals with Sprouts, Wegmans, and online grocer Imperfect Foods.

The company makes a plant-based milk from pea protein. In Latin America, it also sells a plant-based mayo, a burger-like item, and ice cream in Brazil, Chile, and Argentina.

The company’s AI platform, named Giuseppe, sifts through huge datasets (for example, from the U.S. Department of Agriculture’s (USDA) National Agricultural Library), to find ingredient and processing combinations that would best mimic the elements (flavor, texture, etc.) of real meat or dairy in plant-based analogues. The idea, of course, is to find the types of combinations that can create a product that completely mimics traditional meat and dairy — a feat few if any plant-based protein-makers have yet to achieve.

From the patent:

A formula generator learns from open source and proprietary databases of ingredients and recipes. The formula generator is trained using features of the ingredients and using recipes. Given a target food item, the formula generator determines a formula that matches the given target food item and a score for the formula. The formula generator may generate numerous formulas that match the given target food item and may select an optimal formula from the generated formulas based on score.

NotCo said in today’s press release that the AI platform also looks for “unexpected plant combinations” that could also achieve the desired taste and texture of the real thing. 

NotCo is not alone in this AI-based approach to plant-based proteins. Climax is another notable company in this space, and is currently crunching data sets to find the most appropriate ingredient combinations for plant-based cheese. In the wider food industry, Spoonshot uses AI to identify novel flavor combinations, and Brightseed leverages the tech to uncover phytonutrients in plants.

The company has raised a total of $120 million so far from a pool of investors that includes Jeff Bezos, Kaszek Ventures, and Maya Capital. It is also expanding to further international locations, including Colombia, Mexico, and Canada.

Peet’s, Eat Just, and Beyond Meat Debut a Fully Plant-Based Breakfast Sandwich

Peet’s Coffee, Beyond Meat, and Eat Just have joined forces to launch a fully plant-based breakfast offering dubbed the Everything Plant-Based Sandwich. The item is available as part of Peet’s Spring 2021 menu.

The product launch makes for one of the first breakfast offerings on a QSR menu to be made entirely of plant-based foods. Up to now, meat, cheese, and egg analogues have been been paired with their  traditional counterparts for these meals. See examples like Impossible’s sausage sandwich at BK and Starbucks or Beyond’s sausage breakfast sandwich at Dunkin’.

This new breakfast sandwich iteration is, by comparison, fully vegan. The sandwich includes a Beyond Sausage patty, a folded egg from Eat Just, and a plant-based cheddar cheese on an everything bagel. According to the press release, the item contains 21 grams of protein.

The product is good news for the vegan crowd or those wanting to replace more of their traditional meat diet with plant-based options. More importantly, it’s another shift in the larger movement towards the plant-based QSR.

Consumer demand for plant-based meat alternatives is only going to get bigger. Restaurants have been incorporating plant-based meat analogues into their products for the last couple years. Now, we appear to be at a point where it’s no longer enough to have one element of a food item plant-based; the whole thing needs to be vegan. Starbucks, for example, hinted at this sort of future with its recent test of a fully plant-based breakfast sandwich with Impossible meat, a JUST egg, and a plant-based cheese from an unnamed manufacturer. Starbucks is also testing a fully plant-based menu at a location in Seattle.

And it’s not only coffeeshops getting onboard. In China, fast-food chain Discos outright replaced their traditional eggs with plant-based counterparts from Eat Just. Meanwhile, last week, Beyond announced deals with both McDonald’s and Yum Brands (Pizza Hut, KFC, Taco Bell). which will majorly boost plant-based meat’s visibility in QSRs.

Peet’s may be headed in that direction. The company also announced some new beverages made with oat milk to go along with the vegan breakfast sandwich. It seems like only a matter of time before it and other quick-serve coffees chains roll out full menus for plant-based wares.

For now, the Everything Plant-Based Sandwich is available nationwide at Peet’s locations.