Peet’s Coffee, Beyond Meat, and Eat Just have joined forces to launch a fully plant-based breakfast offering dubbed the Everything Plant-Based Sandwich. The item is available as part of Peet’s Spring 2021 menu.
The product launch makes for one of the first breakfast offerings on a QSR menu to be made entirely of plant-based foods. Up to now, meat, cheese, and egg analogues have been been paired with their traditional counterparts for these meals. See examples like Impossible’s sausage sandwich at BK and Starbucks or Beyond’s sausage breakfast sandwich at Dunkin’.
This new breakfast sandwich iteration is, by comparison, fully vegan. The sandwich includes a Beyond Sausage patty, a folded egg from Eat Just, and a plant-based cheddar cheese on an everything bagel. According to the press release, the item contains 21 grams of protein.
The product is good news for the vegan crowd or those wanting to replace more of their traditional meat diet with plant-based options. More importantly, it’s another shift in the larger movement towards the plant-based QSR.
Consumer demand for plant-based meat alternatives is only going to get bigger. Restaurants have been incorporating plant-based meat analogues into their products for the last couple years. Now, we appear to be at a point where it’s no longer enough to have one element of a food item plant-based; the whole thing needs to be vegan. Starbucks, for example, hinted at this sort of future with its recent test of a fully plant-based breakfast sandwich with Impossible meat, a JUST egg, and a plant-based cheese from an unnamed manufacturer. Starbucks is also testing a fully plant-based menu at a location in Seattle.
And it’s not only coffeeshops getting onboard. In China, fast-food chain Discos outright replaced their traditional eggs with plant-based counterparts from Eat Just. Meanwhile, last week, Beyond announced deals with both McDonald’s and Yum Brands (Pizza Hut, KFC, Taco Bell). which will majorly boost plant-based meat’s visibility in QSRs.
Peet’s may be headed in that direction. The company also announced some new beverages made with oat milk to go along with the vegan breakfast sandwich. It seems like only a matter of time before it and other quick-serve coffees chains roll out full menus for plant-based wares.
For now, the Everything Plant-Based Sandwich is available nationwide at Peet’s locations.