Tovala’s David Rabie on How He Built a Loyal User Base For His Smart Kitchen & Food Delivery Startup

This morning I reported that smart kitchen and food delivery startup Tovala has raised a $20 million series B funding round.

What makes Tovala's success especially interesting to me is the company is essentially two startups in one. On one side is a hardware business where the company is building a smart oven with features like scan and cook and steam cooking. On the other side is a food delivery business, where they have to juggle all the complexity of cold-chain delivery, culinary and recipe development and food packaging.

Despite the complexity of building two businesses at once and presenting them as one integrated whole, Tovala’s managed to build a highly loyal user base with what is arguably the highest lifetime user value in the connected kitchen space.

I decided to catch up with Tovala’s CEO David Rabie and ask him how he’s managed to find success while other companies have struggled. 

The interview is an exclusive offering for Spoon Plus members. You can learn more about Spoon Plus here.