7-Eleven Canada Beyond Meat Pizza (CNW Group/7-Eleven Canada)

Yesterday 7-Eleven Canada announced the launch of Beyond Meat Pizza on its Hot to Go menu. The ‘za is topped with Beyond Italian Sausage Crumbles and roasted vegetables, and is now available in select Toronto 7-Eleven locations.

According to a press release from 7-Eleven, customers can grab a piping hot Beyond Meat pizza to go 24/7. There’s also a to-go “take and bake” option, and select stores offer delivery by Foodora or Uber Eats. Pricing details were not disclosed.

This isn’t the first time meatless meats have graced the top of a quickservice pizza pie. Multiple local chains, such as PizzaREV and Minsky’s, serve pizzas topped with Beyond Meat. Little Caesar’s began selling the Impossible Supreme, topped with sausage developed specifically for the chain by Impossible Foods, at select locations back in May.

Canada seems to be having a love affair with Beyond Meat. The plant-based meat is already available at quite a few local fast-food chains, such as A&W and beloved donut-and-burger empire Tim Horton’s.

However, this is the first time Beyond Meat will be available in a convenience store. It’s also yet another way for the plant-based meat to diversify its products and appeal a wider set of consumer demands. The pizza could be a good option for people who want to pick up a quick meal to make at home, or those looking for a speedy to-go bite that isn’t a fast-food burger.

7-Eleven didn’t mention any details about expansion plans. However, there are over 60,000 locations of 7-Eleven globally, including 8,500 in the U.S. alone. If the Beyond Meat pizza proves popular, we could soon be seeing it next to those rotating hot-dogs at the 7-Eleven hot bar.

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