Amazon added 50 new Dash Buttons this week, including such names as Colgate, Kingsford, and Rogaine. These new additions bring the total to over 250 buttons almost two years after the launch of Amazon’s connected commerce platform.
The company also recently rolled out “virtual buttons” for Dash, which are on-screen versions of the button that pop up as a shortcut on Amazon.com for things you buy on the regular. Amazon auto-generates buttons for certain high-frequency purchases and also allows you to create your own custom buttons.
This news comes after what was a relatively quiet CES for Dash replenishment service, the built-in version of Dash that companies like Whirlpool touted as part of their smart home rollouts at last year’s CES. Outside of a smart garbage can with Dash inside, there wasn’t a whole lot of news for Amazon’s push-button commerce effort as the company and its partners focused on touting Alexa at the big consumer tech show.
The quiet CES for Dash replenishment makes me wonder if Amazon is beginning to look towards voice-assisted purchasing as the future for kitchen and smart home commerce. The company is making more things available to buy through Alexa, not altogether surprising give how focused the company is on sustaining its early lead in voice assistants.
I have a feeling we should know by next year’s CES.