This week, Anova opened up pre-orders for their Nano, the company’s first sub-$100 sous vide circulator.
The device, which ships in October, is 25% smaller and a full pound lighter than the company’s Wi-Fi Precision Cooker. Perhaps more importantly, the Nano comes in about $70 less than the company’s flagship product. The full price for the Nano is $99, (if you move fast, you can preorder the Nano for $69), marking the first time Anova has dropped below the $100 mark.
The new lower-priced machine comes at a time when the sous vide market is getting more competitive. ChefSteps has been doing well with the Joule (and recently released a lower-cost version of their own), and low priced competitors like Gourmia have attracted budget conscious consumers. With the Nano and its $99 price tag, Anova hopes it can attract value customers looking for a low-priced sous vide circulator.
Later this year the company will ship its second generation Pro circulator for $299. The company’s Precision Oven, a combi-oven that the company announced last year at the Smart Kitchen Summit, was originally expected to ship this summer, but the ship date has been bumped back to summer 2018.