Beyond Meat announced today the launch of its new plant-based Breakfast Sausage Links. The new breakfast food will be available a grocers nationwide starting this month and cost $5.99 for a package of eight links.
Plant-based meat sales have enjoyed a boom during this global pandemic. COVID-19 not only has people eating at home more, it’s also highlighted limitations and ethical problems with traditional animal meat production.
Beyond has certainly kept busy during the pandemic, rolling out a number of new products throughout the past seven months. The company debuted its sausage patties, repackaged its burgers into a bulk offering, launched a direct-to-consumer sales channel, kicked off another plant-based chicken pilot with KFC in southern California, and debuted a line of meatballs.
As I’ve written before, I’m a big fan of the Beyond sausage patties (FWIW, the rest of my family scarfs them down as well). However, I’m a little more leery of something like a Beyond sausage link. I prefer Beyond products as part of something more than as a standalone item. So a sausage patty sandwich with egg and cheese is delicious. But Beyond’s bratwurst just on its own is… fine, though not my favorite. I’m curious to see if the links will change my mind.
Regardless, I find that I’m doing exactly what both Beyond and Impossible want: eating less meat. And as both companies continue to roll out a wider variety of products, I don’t think that I will be going back.