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Delivery & Commerce

August 1, 2021

Fee Caps, Mobile Apps, and More Recent Restaurant Tech News

This is the web version of our newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry.

Here at The Spoon, we’re up to our elbows in prep-work for the upcoming Restaurant Tech Summit, which is right around the corner (August 17). The daylong virtual event will feature restaurant owners and managers, restaurant tech companies, investors, and many others sharing their thoughts on the digitization of the restaurant biz. 

In the meantime, there’s been plenty of news coming out of this sector that hints at what the digital restaurant of the future might look like. Here are a few notable pieces from the last week:

New York City’s commission fee cap gets extended to 2022.

NYC was one of the early cities to invoke a cap on the commission fees third-party delivery services like DoorDash and Grubhub could charge restaurants during the pandemic. The Big Apple currently requires those fees to be capped at 15 percent (normally fees can go up to 30 percent per transaction), and recently announced that lower number will remain in place for the rest of the year and on into next. The legislation was introduced along with four other bills aimed at third-party delivery, including one prohibiting non-partner restaurant listings and one forbidding services to charge for phone orders that didn’t lead to an actual transaction. 

All of this is a sign that City regulators are getting more involved with the doings of third-party delivery, which up to now have been largely unregulated and often controversial. San Francisco has already made fee caps permanent, and NYC doing so would further influence other cities. The pattern isn’t unlike the original fee caps introduced at the start of the pandemic: San Francisco was the first city to introduce them at the start of the COVID-19 pandemic. NYC quickly followed suite, trailed by most other major cities and dozens of mid-tier ones across the country. 

Homebase raises $71M for its restaurant team management platform.

Homebase, a SMB management platform, announced a Series C round of funding last week backed by a boatload of celebrity investors, including Matthew McConaughey and athletes Jrue and Lauren Holiday. The company will use the new funds to develop more digital tools for automating HR and payroll tasks.

While Homebase is not exclusively a restaurant tech platform, its focus on small, local business is beneficial to the thousands of independent restaurants out there that aren’t raking in billions thanks to their robust digital platforms. Homebase’s SaaS platform offers things like a digital schedule builder, a time clock that can integrate with POS systems, and payroll and hiring software. Working together, all of these small tasks have the potential to save time and therefore money, two things indie restaurants could use more of these days. 

Bluestone Lane launches a new app for all ordering channels.

A year ago, Austrailian-inspired cafe chain Bluestone Lane was touting its DIY mobile app thrown together quickly in response to the havoc COVID-19 was wreking on the restaurant industry. Fast forward to now, and the company chain has launched a new proprietary app that will process not just takeout orders but also those for dine-in and delivery.

The ability to process orders for off-premises and on-premises meals is unusual in the restaurant biz at the moment. Up to now, most mobile apps have been squarely focused on fulfilling delivery, pickup, and curbside orders — understandably, since those were the only channels available to consumers for more than a year. 

But even with dining rooms reopened, mobile ordering’s popularity continues to rise. Eventually, most mobile apps will likely service both off-premises meals and those eaten in the dining room. Bluestone Lane’s recent release gives us a glimpse into how those might function in the future. 

More Headlines

Gopuff Confirms Latest $1B Funding Round – The new money comes just months after Gopuff raised $1.5 billion, in March of this year. 

DoorDash Expands Its Ghost Kitchen Operation in California – DoorDash Kitchens San Jose will house six different restaurant concepts from both nationally known restaurants and those from the San Francisco Bay Area. 

Basil Street Using Equity Crowdfunding to Raise $20M for its Pizza Vending Machines – The pizza vending machine company recently announced that it is raising its Regulation A+ round of financing through equity crowdfunding. 

July 30, 2021

Gopuff Confirms Latest $1B Funding Round

Gopuff announced today that it has raised another $1 billion in funding, confirming reports from last week of just such a round. New investors Blackstone’s Horizon platform, Guggenheim Investments, Hedosophia, MSD Partners, and Adage Capital joined with existing investors Fidelity Management and Research Company, Softbank Vision Fund 1, Atreides Management, and Eldridge in the round.

The new money comes just months after Gopuff raised $1.5 billion, in March of this year. With this new haul, Gopuff has now raised $3.4 billion in total and has a $15 billion valuation.

According to a press announcement emailed to The Spoon, Gopuff will use the new money fuel its geographic expansion across North America and further into the UK and Europe. Gopuff currently operates 450 facilities operating in more than 850 cities across the U.S.

Here in the U.S., Gopuff’s massive fundraising this year far surpasses the comparatively paltry sums raised by its speedy grocery delivery competition. JOKR is a distant second with $170 million, Fridge No More raised $15.4 million, Food Rocket raised $2 million and 1520 has raised an undisclosed seed round.

Gopuff will face more stiff competition as they spread across Europe. The speedy grocery delivery scene there is a little more mature — and better funded than their U.S. counterparts. Spain-based Glovo has raised $1.2 billion, Turkey-based Getir raised $1 billion, and Germany-based Gorillas has raised $335.4 million. (Side note: if you want to raise funding for you speedy grocery delivery startup, start your company name with the letter “G.”) And that doesn’t include all the other players like Flink, Weezy, and Jiffy.

But Gopuff isn’t just expanding its footprint. The company is also branchig beyond straight up grocery delivery and into pre-made meals. Gopuff officially launched Gopuff Kitchen last week, and is already serving hot pizza, chicken tenders, salads, coffees and more in cities like Austin, Miami, Nashville, Philadelphia, Phoenix, and San Antonio.

The speedy grocery delivery started in earnest this year. And with $2.5 billion raised in the past six months, Gopuff has armed itself to try and finish them.

July 29, 2021

Basil Street Using Equity Crowdfunding to Raise $20M for its Pizza Vending Machines

Pizza vending machine company Basil Street announced this week that it is raising its Regulation A+ round of financing through equity crowdfunding. The company is looking to raise $20 million on the SeedInvest platform, where reservations to invest in Basil St. are currently open.

Basil Street makes what it calls Automated Pizza Kitchens (APK), which are standalone vending machines that serve up hot pizza. The APKs are roughly 20 sq. ft. and hold 150 frozen 10-inch, thin-crust pizzas. When a customer places an order via the touchscreen or mobile app, the APK heats the pizza up using a non-microwave oven that cooks the pies in about three minutes.

That Basil Street is choosing the crowdfunding route isn’t too surprising since the company has yet to take traditional VC funding. According to the prospectus on SeedInvest, Basil Street raised $3.5 million in a convertible note in 2018, followed by three tranches of a Series A round from private investors between Feb. 2020 and Jan. 2021, totaling $8.99 million.

In a video chat this week, I asked Basil Street Chairman and CEO Deglin Kenealy why he’s turning to the crowd for funding instead hitting up VCs. “When you have someone come along and write a big check. It’s too far an advantage for the check writer,” he replied.

But Kenealy also echoed a more intangible sentiment that we hear from other startups like Piestro and Blendid about going the equity crowdfunding route. “We’ll get 7,000 or so investors. Those people will become cheerleaders,” he said, “I’ve got people who are invested in the business and helping us drive it forward.”

Like others in the vending machine space, Basil Street is looking to place its machines in high-traffic areas such as military bases, hospitals, universities, and factories. Basil Street has been running pilot programs and Kenealy said the company is signing deals right now that will put 50 machines in the field this Fall.

During its pilot program, Kenealy said that the company has learned a bunch of information from actual customer interaction. One thing the company learned in particular was about menus. Kenealy said that when the machine is placed in a closed location like a factory, where the same people use the machine every day, menu rotation and adding new items (like a breakfast pizza) is important. But when a machine is in an open location like an airport, where lots of people come and go, menu items can pretty much stay the same.

While Basil Street is turning to the crowd to finance its future, the market itself is getting crowded with competitors. There are a number of pizza vending machines already at market or on their way including API Tech, PizzaForno, Bake Xpress and Piestro. But, given how many locations just in the U.S. alone where a pizza vending machine could work, there’s actually room for plenty of players.

Any investment carries with it risk, but for those interested in plunking down money to own a piece of Basil Street’s pie business, the share price will be $2.82, and the minimum investment is $998.

July 29, 2021

DoorDash Expands Its Ghost Kitchen Operation in California

DoorDash has launched a new location of its ghost kitchen operation, the company announced today via a press release sent to The  Spoon. DoorDash Kitchens San Jose will house six different restaurant concepts from both nationally known restaurants and those from the San Francisco Bay Area. 

This is the second DoorDash Kitchens location. DoorDash launched the first almost two years ago in Redwood City, California, and has served the Peninsula area of the state ever since. The new location will offer delivery and pickup orders for customers in San Jose proper as well as Saratoga and Campbell.

Restaurants in the new location include Aria Korean Street Food, Canter’s Deli, Curry Up Now, Milk Bar, The Melt Express, and YiFang Taiwan Fruit Tea. Canter’s, in particular, is notable on this list because it illustrates how ghost kitchens can potentially improve a restaurant’s geographical reach. Canter’s is so famous in Los Angeles it’s practically an institution. It also only has one brick-and-mortar location, in Los Angeles, though in the last couple years it has expanded its reach in Southern California via a partnership with Kitchen United. Teaming up with DoorDash gives Canter’s a presence in Northern California without requiring the buildout of a full restaurant.

As part of the new facility, DoorDash has launched DoorDash Kitchens Full Service, where the delivery service assumes day-to-day operations like cooking and boxing up orders instead of requiring the restaurant to do so. That requires less work from the restaurants themselves, but it does place even more control over the brand in the hands of DoorDash. DoorDash has partnered with culinary operator A La Couch to hire cooking staff and prepare meals. The last mile, of course, will be handled exclusively by DoorDash and its own couriers. 

DoorDash said part of the motivation behind Full Service is to offer restaurants even less labor-intensive ways to run a delivery-only kitchen. And nowadays, it doesn’t seem like such a bad idea, as many restaurants continue to struggle with high margins, a dearth of labor, and uncertain times in general. 

Full Service handles the hiring, training, and day-to-day tasks in the kitchen such as procurement and inventory management. Restaurants receive a portion of the revenue in return. A specific percentage was not given.

 

July 28, 2021

Forget Plants. Alt-Meat Needs More Mycoprotein

This is the web version of our newsletter. Sign up today to get updates on the rapidly changing nature of the food tech industry.

Of the three pillars of alternative protein, plant-based is getting the most mainstream attention and cultivated meat is the currernt darling of VC investors. But fermentation may be the most practical in terms of both cost and scalability, and one area of that segment turning heads of late is mycoprotein. 

From an affordability and nutritional point of view, mycoprotein has a boatload of advantages over other forms of alternative protein — a point underscored this week when The Spoon’s Chris Albrecht profiled a company called Kernel Mycofoods. In their own words, the folks behind the Buenos Aires, Argentina-based company are currently on a mission to “make a product that [is] comparable without a price that will exclude the emerging markets.”

But Kernel isn’t the only company hoping to bring mycoprotein to the forefront, which makes now a good time to take a closer look into what this segment of fermentation is and why it matters to alternative protein.

Mycoprotein is a single-cell protein made from a naturally occurring filamentous fungus called fusarium venenatum. To get mycoprotein, fungi spores are fermented alongside glucose in fermentation tanks in a process similar to that of brewing beer. The entire operation produces a pasty, doughy texture that resembles a chicken breast. 

Up to now, the most well-known application of mycoprotein is as the main ingredient of Quorn’s meat analogues. But as noted above, several other companies are now getting recognition for their use of mycoprotein as an alternative to traditional meat. That list includes Kernel Mycofoods as well as Better Meat Co., which opened its production facility last month, and food giant Unilever. The latter is producing a mycoprotein called Abunda through a partnership with Scottish company Enough. 

Experts say mycoprotein is high in fiber, low in sodium, has an inherently meaty texture, and is rich in amino acids. Kernel, for example, says its mycoprotein has a higher protein digestibility-corrected amino acid score than beef, soy, or wheat gluten.

Mycoprotein falls into the “biomass fermentation” category, as opposed to traditional or precision fermentation (though the lines between all three can be blurred). Because of this, its biggest advantage compared to other forms of alt-protein is its ability to scale at a lower price point. The Good Food Institute noted in its 2020 State of the Industry report on fermentation that biomass fermentation offers “well-established examples of scalability and cost reduction suitable for alternative protein applications.” 

Mycoprotein specifically has a number of other advantages. 

Versatility is a big one. Mycoprotein can be used on its own, as Quorn does with it, or it can be blended with traditional meat to enhance the latter’s flavor and nutritional profile. For example, it could reduce the amount of cholesterol found in a traditional burger patty.

Mycoprotein also already has an established track record, having been approved for use in food products in the early 1980s. That point alone suggests companies won’t face the same types of regulatory hurdles they do with, say, cultured meat. 

And as an alternative to plant-based meat analogues like those of Beyond and Impossible, mycoprotein is a potentially much more eco-friendly operation since it doesn’t require land to grow plants or significant amounts of downstream processing to get the meaty texture consumers want.

Of all these things, though, nutrition might just be the main driver behind mycoprotein. Citing panelists at the recent IFT FIRST event, Food Navigator recently reported that “consumers increasingly want products that are nutritionally comparable to or better for them than animal protein – something the current industry is not fully delivering.” The “current industry” in this case are plant-based analogues from the likes of Beyond and Impossible, companies that talk at length about elements like texture and mouthfeel but very little about their products nutritional profiles. Nutrition will, according to IFT FIRST panelists, be the “disrupting” factor in the near term when it comes to alternative proteins.

All of those factors mean mycoprotein could well become the breakout star of the alt-protein sector by the end of the year.

More Headlines

Plant-Based Cheese Company Nobell Foods Raises $75M – The company will use the new funds to commercialize its first plant-based cheese products, including mozzarella, which the company makes from soybeans that are genetically edited to produce casein. 

Bezos-Backed NotCo Raises $235M for Plant-Based Alternatives – This new capital will allow NotCo to expand into new product categories in North America and scale its proprietary A.I. platform. 

Redefine Meat Launches 5 “New Meat” Plant-Based Proteins in Israel – Plant-based meat company Redefine Meat announced five new products are now available at select Israeli restaurants and hotels. 

 

 

July 28, 2021

Speedy Delivery Grocer 1520 Knows There’s a Lot of Competition (and Where that Competition is Headed Next)

The startup 1520 got its name from its value proposition — to deliver grocery orders to customers in 15 to 20 minutes. The company is not alone in that mission, especially in its hometown of New York City, where a number of fast grocery delivery services have launched this year. Two of those services have raised more than $100 million dollars each. But 1520 co-founders Oleg Shevlyagin and Moucheg Sahakian aren’t too worried about the competition, and have developed their own plan to stand apart from (and stay ahead of) other speedy delivery startups.

Before co-founding 1520, Shevlyagin and Sahakian both worked at Russian tech giant Yandex, where they launched the first three such speedy grocery stores for that company. The two brought that experience with them when they started 1520 in Manhattan in January of this year.

Like others in the space, 1520 operates a number of small, delivery-only grocery stores that carry a limited inventory and have a small delivery radius. The company now serves everything below 96th St. (for those New Yorkers who know what that means), and is eyeing expansion to Long Island City, Jersey City and Hoboken, New Jersey.

During a video chat with Shevlyagin and Sahakian this week, I asked them about the proliferating number of speedy delivery startups and what that means for 1520. “I don’t think that competition adds too much pressure,” Shevlyagin said, “You have 40 grocery chains in New York alone. We have four players in this ultra-fast space.”

Operationally speaking, Shevlyagin said that 1520 is different from other speedy delivery startups in a few ways. First, the company operates slightly smaller dark stores that are only 1,500 to 2,000 sq. feet, compared with the 2,500 to 3,000 sq. ft. stores other services run. Despite these smaller stores, 1520 has a slightly larger delivery radius than its competition. Most speedy services have a delivery radius between 1 and 1.5 miles. Shevlyagin said 1520’s delivery radius is between 2 and 2.5 miles.

This larger delivery radius in turn means more customers. As a comparison, fellow speedy delivery startup Food Rocket says that one of its stores serves 50,000 households, whereas one 1520 store services 90,000 households. It’s hard to say that bigger is better in this scenario. What you gain in footprint, you could lose in speed. Food Rocket delivers in 10 minutes, while 1520 is 15 to 20 minutes. That may not sound like much, but if you’re in the business of treating groceries like an on-demand utility, those extra minutes might cost you extra business.

But Shevlyagin also says 1520 is different from other speedy delivery startups in more existential ways, too. “GoPuff and DashMart are running [a] convenience store rather than full-blown grocery,” Shevlyagin said, “For them it would be more like you are running out of beer and snack. For us, it’s ‘I want to cook my dinner tonight.'”

As such, Shevlyagin said that 1520 is focused on high-quality fresh food and produce. “We do believe urban customers are more concerned about their health,” Shevlyagin said, “They want produce rather than chips and a Coke.” I’m not sure if that’s entirely true. I mean, who doesn’t love the idea of a late night pint of ice cream delivered to your door in minutes? But 1520 is certainly choosing a lane with its fresh food approach.

There are ways in which 1520 is very much like others in the rapidly evolving fast grocery delivery space. Similar to Food Rocket and DashMart, 1520 is moving into ready-to-eat meals, and will offer its own line of sandwiches, salads and microwaveable meals.

Unlike others in the space, 1520 has yet to raise a massive amount of funding. Germany-based Gorillas raised $290 million prior to its U.S. expansion, and New York City-based JOKR just raised $170 million to fuel its own growth.

Shevlyagin said that 1520 has so far raised a Seed round of funding. I asked him if his competition’s now-sizeable warchests were a big concern for him. Shevlyagin was rather matter-of-fact, saying, “As any other venture-backed startup, we will have to raise at some point, probably in the next two to six months.”

But the funding issue also matters as these companies look to expand and gain first-mover advantage in new cities, since there are only so many cities in the U.S. with dense enough populations to support speedy grocery. I asked Shevlyagin how 1520 will roll out to stay ahead of its rising competition. “The real estate world is the biggest barometer,” he said, explaining that they look at real estate listings to see where dark store type spaces are being leased, and by whom. “We know what’s happening in every city in the country.”

Even if other players get to one of 1520’s target markets first, Shevlyagin doesn’t appear too concerned. “It still takes you some time to make sure your supply chain works well,” he said. “We are deep in discussions with other cities. We still have this time.”

July 27, 2021

AppHarvest Gets $91M in New Financing for Its High-Tech Indoor Farms

AppHarvest this week announced a $91 million financing arrangement with Equillibrium Capital, according to Food Navigator, who broke the news. The money will go towards AppHarvest’s previously stated goal of building out 12 high-tech indoor farming facilities by 2025.

Equilibrium Capital’s $91 million figure is a construction loan that will support the building of AppHarvest’s forthcoming 60-acre facility in Richmond, Kentucky. The Richmond location is almost identical to the company’s 60-acre high-tech greenhouse in Morehead, Kentucky, which is already operational and shipping different varieties of tomato to grocery retailers within a day’s drive. 

Three more farms in Kentucky are already under construction, too: two 15-acre facilities that will grow leafy greens in Berea and Morehead, respectively, and a 30-acre facility in Somerset for growing strawberries. 

The farms use or will use a mix of hydroponics, sensors, supplemental LED lighting, automation and AI as well as natural inputs like sunlight and rainwater to grow produce. AppHarvest is also adding more technology to its operations. It acquired harvesting robot startup Root AI in April of this year for $60 million, and CTO Josh Lessing (formerly the CEO of Root AI) has said AppHarvest is investing in robotics, artificial intelligence, teleoperation, and proprietary seed genetics. Its intelligent robot, Virgo, for example, is currently learning to manage crops and make decisions about growing decisions. All that tech, of course, means more data that has the potential to improve growing processes, crop yield, and food quality.

AppHarvest went public earlier this year via a SPAC merger with Novus Capital Corp for $475 million.

July 27, 2021

Delivery Hero’s Sustainable Packaging Program to Provide Restaurants With Eco-Friendly To-Go Containers

Delivery Hero today launched its Sustainable Packaging Program that gives restaurants on its platform more eco-friendly options for their to-go orders. The concept is currently piloting in Austria, Chile, Germany, Hong Kong, Hungary, Qatar, and Singapore. Delivery Hero said in today’s announcement that it will expand the program to other markets in the near future.

The company will deploy 10 million units of “sustainable packaging” by the end of 2022. Specifically, that means providing packaging that’s either fully plant based or plastic alternatives that are free of perfluoroalkoxy-alkanes (PFAS), the manmade chemicals frequently used to make grease- and liquid-resistant packaging. 

For its eco-friendly packaging, Delivery Hero is collaborating with Eco-Products and BIO-LUTIONS on various products including boxes, compartment containers, salad bowls, soup bowls, and sauce containers. (Delivery Hero invested in BIO-LUTIONS in 2019.) These will, according to the company, be available to restaurants on the Delivery Hero platform at “affordable pricing.” 

Several efforts over the last year or so have seen restaurants and restaurant-related companies address the industry’s packaging (aka trash) problem. Major QSRs like McDonald’s and Burger King have both piloted reusable container programs, while parts of the U.S. have companies like DeliverZero, which works with restaurants to bring reusable containers to the delivery process.

Delivery Hero’s news is notable because up to now, no major delivery service has announced plans to actually take over the responsibility of finding and providing eco-friendly packaging. Normally, this task is up to the restaurants themselves. Especially given the last year, many smaller businesses do not have access to affordable options that aren’t mainstream plastics. Delivery Hero, meanwhile, operates 13 subsidiaries, in addition to its name brand, all over the world, so its potential impact could be huge. Company co-founder and CEO Niklas Östberg said in a statement today that the Sustainable Packaging Program “aspires to pave the way for the industry and deliver a more climate friendly service for customers and communities around the world.”

The program follows the company’s earlier announcement of becoming carbon neutral by the end of 2021. 

If you want to learn more about Delivery Hero and other happenings in the restaurant world, join The Spoon on August 17 for a virtual Restaurant Tech Summit. The day-long event will discuss the digitization of the restaurant industry and what that means for its players. Grab a ticket here, and come ready to ask some questions.

July 27, 2021

Notch Raises $10M to Digitize the Restaurant Supply Chain

Canadian restaurant supply chain tech company Notch has closed a $10 million round of financing led by Accomplice and BDC, bringing its total funding to date to nearly $20 million. MATH Venture Partners, Golden Ventures, The Yield Lab, Garage Capital, and Plexo Capital also participated, as did several angel investors.

The Toronto-based company wants to use the new funds to bring more restaurants and distributors online when it comes to the food supply chain. Notch’s software, available via either an iOS or Android app, provides a central place for restaurant operators and managers to view and manage all of their suppliers and shipments, create inventory lists, compare prices across different suppliers, and digitize invoicing and bookkeeping, among other tasks. 

Restaurant distributors can use the Notch Connect product to set up and run digital storefronts as well as manage invoicing and accept digital payments from restaurants. 

Until recently, Notch went by the name ChefHero and focused largely on providing a marketplace to connect buyers and sellers in the restaurant foods supply chain. Largely spurred by the COVID-19 pandemic’s impact on the restaurant industry, the company revamped and rebranded earlier this year to its current name and form. 

Notch said today that this financing round will also help it expand its geographic reach to more parts of North America. In addition to Toronto, the company operates in Chicago, Illinois and in Texas.

Back-of-house and back-office companies in general are receiving more funding of late as restaurants look to cut more costs and make their businesses more organized/efficient. Notch’s news today follows recent funding announcements from Zenput ($27 million), Choco ($100 million), and 86 Repairs ($7.3 million).

Notch is also in the midst of developing Notch Pay, which when finished will function as an automated payment and collection tool for both restaurants and distributors. Currently, those tasks are done via Notch Connect.

July 27, 2021

Redefine Meat Launches 5 “New Meat” Plant-Based Proteins in Israel

Plant-based meat company Redefine Meat announced five new products are now available at select Israeli restaurants and hotels. The “New-Meat” line consists of Redefine Burger, Redefine Ground Beef, Redefine Lamb Kabob, Redefine Sausage, and Redefine Cigar (a classic Middle East dish that wraps meat in pastry).

As we’ve covered before:

Redefine Meat uses 3D-printing technology along with ingredients it calls “Alt-Fat,” “Alt-Muscle,” and “Alt-Blood” to create whole cuts of plant-based meat that mimic animal-based meat. The company has also mapped out 70 sensorial parameters that let it control factors such as texture, juiciness, fat distribution and mouthfeel.

It should be noted that the products Redefine announced today are not whole cuts, but rather ground versions of meat. This is a pretty standard way for plant-based meat companies to enter the market because replicating the structure of animal meat with plants is way more difficult than creating a minced product.

And like Impossible Foods, Redefine Meat is first going to restaurants with its new plant-based meats. It’s “New-Meats” are available at: Hudson, Nam, Asif Center, Eddi’s Hideout, The Lounge, Sinta Bar, C2, Guesta, Joz & DanieBudega, and American Kitchen.

Redefine plans to expand New-Meat availability to Europe in Q4 of this year followed by U.S. and Asian expansion in 2022.

The entire plant-based meat space is getting more sophisticated and moving beyond burgers (pardon the pun). Juicy Marbles introduced its (expensive) plant-based filet mignon in March of this year. In January of this year NovaMeat, which also uses 3D printing technology to create meat analogues, received €250,000 (~ $307,500 USD at the time) from the Spanish government and announced a collaboration with Disfrutar, a two-Michelin star restaurant. Other players in the 3D-printed plant-based meat space include fellow Israeli companies MeaTech and SavorEats (both of which are publicly traded on the Israeli stock exchange).

At the beginning of this year, Redefine Meat announced a partnership with Israeli meat distributor Best Meister and followed that with a $29 million Series A round of funding. The company plans to debut its whole cuts of plant-based meat at the end of this year, following pilot tests.

July 26, 2021

InFarm Plots a Major Retail Expansion Across Canada

InFarm is partnering with Sobeys, one of the largest food retailers in Canada, to sell its vertically grown greens in grocery stores across the country. The Berlin, Germany-based indoor agriculture company plans to be in an additional four of 10 Canadian provinces by 2023. The deal will place InFarm in over 1,000 retail locations across Canada.

InFarm’s original entry into Canada happened in March 2020, when the company brought its small, pod-like modular farms to Sobeys stores, Thrifty Foods, and Safeway Canada, all subsidiaries of the Empire Company. These smaller farms can be placed directly in the produce section of a grocery store or nearby, making it possible for retailers to harvest greens onsite and sell them directly to consumers faster.  

For InFarm, this most recently announced expansion also means constructing more of its InFarm Growing Centers, which the company says are “growth, production and distribution hubs” that also hold high-capacity vertical farms. The company first announced these centers at the beginning of 2021, saying it had 15 of them either planned or under construction across major urban centers.

Modularity is the underlying principle behind both the pod farms in produce sections and the larger Growing Centers. The size of these farms can change depending on where they are located. As InFarm CEO Erez Galonska told The Spoon earlier this month, this modularity allows the company to respond to demand faster in any given area since it takes less time to launch a smaller farm compared to some of the industrial-sized operations out there. “If you think of larger-scale farms, they require a lot of upfront investment and can take some time to set up,” he said. “We took a modular approach to help address this, reducing the amount of cash needed to start operations and speeding up the process.”

In today’s announcement, InFarm said that its new deal with Sobeys comes in response to demand, and that it will increase production volume in Canada by sevenfold. New Growing Centers are planned for Calgary, Halifax, and Winnipeg. A site in Hamilton, Ontario will eventually host InFarm’s largest Growing Center in North America.  

Over the next five years, InFarm plans to expand its selection of produce to include tomatoes, strawberries, peppers, mushrooms, salads and potted plants. The company plans to have 100 growing centers in operation by 2025.

July 25, 2021

Data: Restaurant Tech’s Biggest Opportunity

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As online ordering becomes more the norm, the next step in on the path to digitization is all about data. More specifically, it is about making sense of the mountains of customer data brought about by the uptick in digital ordering. Think customer order history, dietary preferences, as well as external data like weather, nearby events, and other factors that could impact restaurant traffic.

A company that wants to help restaurants make sense of all this is Brightloom. 

Until relatively recently, Brightloom went by the name Eatsa, and for a time was a restaurant itself, pushing whole hyper-digitized, automated-dining concept long before major QSRs started adopting cubbies and kiosks. The Eatsa restaurant itself didn’t last terribly long. In fact, the company started shuttering these locations in 2017 and by the end of that year was licensing its automated-restaurant technology out to others instead of trying to own the whole stack.

In 2019, rebranded as Brightloom and pivoted sharply away from automated ordering tech to what CEO Adam Brotman refers to as a “data driven personalization service.” Instead of providing cubbies and online order systems for the restaurant front of house, Eatsa now provides a “customer growth” platform through which restaurants can access and analyze their data.

Brotman told me this past spring that the reason for the shift was that digital ordering “was becoming some[thing] of a commodity.” Even before the pandemic shut dining rooms down and forced more restaurants to rely on off-premises channels like pickup and delivery, businesses were incorporating more ways for customers to order digitally. All those order channels — apps, websites, even SMS — produce data that, with the right tools, can be extremely valuable to restaurants in terms of being able to offer customers relevant experiences and upsells.

Boston Consulting Group notes that one-third of restaurants’ digital customers ordered online for the first time during the pandemic. That number is expected to go up, and restaurants will have to meet that demand. “Going digital” nowadays means being able to message and connect with restaurant customers directly, knowing what they buy from how, how often they’re buying it, and through which channels. 

“Even just having a great looking website or mobile app is not easy. Organizing your data and doing data driven, personalized marketing, on your email and push notifications, that is even harder,” Brotman said. 

Brightloom addresses those types of areas for restaurants, and the company has recently seen its popularity among restaurants grow. The company claimed in a press release this month that restaurants using the Brightloom platform “experienced lifts in revenue per guest of 5.7% or more across 23 million guests.” The company has also added larger-name chains, such as Ruby Tuesday and El Pollo Loco, to its roster of customers. Finally, Brightloom also recently launched Brightloom Pro, which includes more customization capabilities for individual restaurant brands. 

Food tech investor Brita Rosenheim recently noted that it’s “dizzying” for restaurant operators to make decisions around how to use their data. Because of that, there is a tremendous opportunity for restaurant tech companies that can partner with these restaurants  to help them “utilize customer data to better uphold their brand, funnel customers into more profitable channels, and make better decisions about merchandising, pricing, and promotions.”

If you want to learn more about this brave new data-centric restaurant world, join The Spoon and guests on August 17 for a virtual Restaurant Tech Summit. Brightloom and Adam Brotman will join the likes of Olo, Delivery Hero, Wow Bao, and many other restaurants and restaurant tech companies. Grab a ticket here, and come ready to ask some questions. 

More Headlines

Bbot Raises $15M Series A for its Restaurant Ordering and Payment Software – The company said it will create new POS and loyalty program integrations with the new funds, and will focus on features for food halls and virtual brands. 

Delivery Service Swiggy Raises $1.25B – The “heavily oversubscribed” round includes the $800 million the India-based delivery service raised earlier this year.

Zenput Raises $27M to Manage Operations for Multi-Unit Restaurants – Multi-unit restaurant operators, grocery stores, and convenience stores can release new operating procedures and health and safety protocols and enforce them across all units. 

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