Samsung announced today that it will be adding shoppable recipes, guided cooking and more such functionality to its SmartThings Cooking mobile app.
With today’s news, smartphone users with the SmartThings Cooking app will be able to:
- Get personalized recipe recommendations based on taste, preferences as well as what is immediately available.
- Shop for ingredients and other food through the Whisk network of retailers including Walmart, Kroger, Instacart and Amazon Fresh.
- Guided cooking instructions along with automatic temperature controls sent out to synced Samsung cooking appliances.
This could be the year where shoppable recipes and appliance integration take off. We are coming off a record year of online grocery shopping, thanks to the pandemic, so more people than ever are accustomed to buying groceries, including perishables, online. So the logical next step is tying together all of the threads in the meal journey: discovery, selection, access and instruction.
Samsung’s integrating functionality does all that and extends it now to the mobile phone. Of course, taking advantage of all of these new features means that you have to buy into the Samsung ecosystem and get all your appliances from the same maker.
As CES is kicking off this week, there will be a slew of kitchen appliance related announcements. Given how much online grocery shopping took off last year, and its projected growth over the coming years, I wonder how much more shopping integration we’ll see.