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CES 2021: Samsung’s SmartThings App Adding Shoppable Recipe and Guided Cooking

by Chris Albrecht
January 11, 2021January 11, 2021Filed under:
  • Connected Kitchen
  • Delivery & Commerce
  • Future of Grocery
  • Grocery
  • News
  • Smart Home
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Samsung announced today that it will be adding shoppable recipes, guided cooking and more such functionality to its SmartThings Cooking mobile app.

The added functionality is powered by Whisk’s Food AI (Samsung NEXT acquired Whisk in March of 2019), some of which has been available as part of the Family Hub software found in Samsung appliances.

With today’s news, smartphone users with the SmartThings Cooking app will be able to:

  • Get personalized recipe recommendations based on taste, preferences as well as what is immediately available.
  • Shop for ingredients and other food through the Whisk network of retailers including Walmart, Kroger, Instacart and Amazon Fresh.
  • Guided cooking instructions along with automatic temperature controls sent out to synced Samsung cooking appliances.

This could be the year where shoppable recipes and appliance integration take off. We are coming off a record year of online grocery shopping, thanks to the pandemic, so more people than ever are accustomed to buying groceries, including perishables, online. So the logical next step is tying together all of the threads in the meal journey: discovery, selection, access and instruction.

Samsung’s integrating functionality does all that and extends it now to the mobile phone. Of course, taking advantage of all of these new features means that you have to buy into the Samsung ecosystem and get all your appliances from the same maker.

As CES is kicking off this week, there will be a slew of kitchen appliance related announcements. Given how much online grocery shopping took off last year, and its projected growth over the coming years, I wonder how much more shopping integration we’ll see.


Related

With the Launch of Samsung Food, Samsung Hypes AI & Consolidates Food Features Acquired Over the Years

Over the years, Samsung has acquired and launched several products in an effort to become the king of the tech-powered kitchen. First, there was the launch of the Family Hub refrigerator, the company's attempt to create a smart fridge built around the company's own operating system and packed with technology…

Whisk Launches Consumer Facing App That Makes Any Recipe Shoppable

Today Whisk, maker of a B2B food and cooking commerce platform that was acquired earlier this year by Samsung NEXT, announced it was launching its first consumer-facing app on both iOS and Android. The app allows consumers to take any recipe they discover online and make it into a shopping…

Thermomix Users Can Now Order Ingredients With Launch of Shoppable Recipes on Cookidoo

Thermomix announced today they have launched ingredient shopping on the Cookidoo, the Thermomix multicooker's digital recipe and meal planning platform. The new capability allows Thermomix users to add a recipe's ingredients to a digital shopping list and order them through the Cookidoo app. Fulfillment of the order (delivery or pickup)…

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Tagged:
  • Appliances
  • Samsung
  • shoppable recipes
  • Whisk

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