Everyone, it seems, is drinking sparkling water nowadays. Growth rates for the fizzy stuff have shot through the roof the last couple years as consumers eschew sugary sodas and embrace healthier lifestyles.
And seltzer water isn’t the only hydration trend that’s taken off. The hydro flask is having its own moment as consumers wake up to the problem of single use plastic and have made their water vessel of choice something of a fashion statement.
Combine these two trends and you’re probably asking what if you could make your own sparkling water on the go?
OK, maybe you aren’t asking that, but that is the question a company called i-Drink wants to answer with a new product called the Drinkmate instaFizz, a personal stainless “beverage bottle” that allows you to add your own bubbles to any non-carbonated beverage.
The product, which the company plans to debut next month at the Inspired Home Show, uses portable 8g CO2 cartridges to inject carbonation into the liquid. The CO2 cartridges are inserted into the lower cap and the gas is released once the cap is twisted. The bottle holds up to 18.6 ounces, but the maximum liquid volume for carbonating is 15.5 ounces.
Home carbonated beverage machines are not new. Drinkmate makes its own, alongside Pepsi-owned Sodastream and office machines like Bevi. But up until this point, there hasn’t really been a product that lets consumers fizz-up on the go.
So will consumers embrace the opportunity? Hard to say. The product’s fairly high price tag (MSRP is $59.99) might be one deterrent, while the ready availability of low-cost stationary home carbonators (the Drinkmate home machine sells for $87 on Amazon, while the SodaStream Fizzi goes for $69) could be another.
Still, if you’re a sparkling water fanatic who wants to make your own on the go, there’s finally a product for you in the instaFizz.