Hormel and Jack in the Box give away scented masks
If you love the smell of chicken and bacon, now you have the option to inhale these scents all day. To promote new product launches, Hormel and Jack in the Box are giving away free scented face masks. Jack in the Box will soon launch a new plant-based UnChicken Sandwich and is giving out free fried chicken-scented face masks to celebrate. To promote the launch of its Black Label Bacon, Hormel is giving away “breathable bacon” face masks.
Reece’s to deliver candy bars through robotic door
This year’s Halloween will likely be sans trick-or-treating, but Reese’s brand came up with a festive solution to distribute its peanut butter chocolate cups despite the circumstances. The brand created a robot door that travels through neighborhoods via remote control, and will release smoke and play a Halloween soundtrack. To receive a king-size Reese’s peanut butter cup from the door, one must simply approach the robot and say “trick-or-treat”. To determine where the robot door will stop this Halloween season, you can pitch your request on Reese’s Instagram page.
$30K food and agribusiness prize for MIT and RaboBank competition
MIT and Rabobank are hosting IGNITE, a virtual kick-off on November 9th for its food and agribusiness competition. The 6th annual Rabobank-MIT Food & Agribusiness competition aims to support student innovators in the food tech and agriculture space based in the U.S., Canada, and Mexico. Winners of the competition will receive $30K USD, access to industry mentorship, and other resources. The kickoff event is free to sign-up for, and the applications for the competition are due in January.
Prime Roots launches plant-based meats and meals at Whole Foods
Producers of vegan, koji-based meat products, Prime Roots will be debuting its meat alternative products and prepared meals in Whole Foods next week. Koji is a type of fungus that gives Prime Root’s chicken, bacon, and beef a meaty texture and umami flavor. Some of the company’s plant-based prepared meals include bacon mac and cheese, Hawaiian shoyu chicken, and beef shepherd’s pie. The company’s products will be available starting on October 27th in Bay Area Whole Foods.