Goodfish, a company that upcycles salmon skin by turning it into snack foods, announced today it has closed a $4 million Series A investment round. The round was led by AF Ventures and Siddhi Capital. In a press release sent to The Spoon, the company said it will use the new funds to “support the surging demand for its products, deepen R&D capability and accelerate product innovation.”
Goodfish was started by the founders of beverage company Harmless Harvest, and products became available for online purchase this year. The snacks resemble crunchy chips in texture and are made from the reclaimed skins of Wild Alaskan Sockeye that would normally go to waste. The idea is to create a chip-like snack with far more health benefits (clean protein and marine collagen among them) and far fewer calories. The skins are sourced from well-regulated fisheries in Bristol Bay, Alaska.
Cofounder Justin Guilbert, said in today’s press release that Goodfish’s online-only distribution strategy “paid off well above expectations” and led to an earlier fundraised than expected. Hence the close of the Series A round today.
Given that folks have been snacking their way through this pandemic, it’s no surprise companies offering healthier alternatives are getting noticed (and receiving funding). Others include Renewal Mill, which uses upcycled okara flour to make cookies, plant-based pork rind-maker Pig Out, and jerky made from jackfruit by a company called Jack and Tom.
Goodfish did not say whether it plans to eventually expand to brick-and-mortar stores for distribution. For now, products are available via the company’s own direct-to-consumer website.