Category: The New CPG
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It’s not until you start reading food labels that you realize just how much salt is in what we eat. It’s everywhere! MicroSalt aims to reduce the amount of salt we consume by changing up salt delivery itself, and the company is running an equity crowdfunding campaign to help expand its market presence. MicroSalt’s crowdfunding…
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If you regularly partake of the standard American diet, there’s a good chance your palate is pretty desensitized to the natural flavor of a lot of foods. The more sugar we consume, the more desensitized our palates become, and you don’t need me to tell you a lot of our food is packed with added…
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Goodfish, a company that upcycles salmon skin by turning it into snack foods, announced today it has closed a $4 million Series A investment round. The round was led by AF Ventures and Siddhi Capital. In a press release sent to The Spoon, the company said it will use the new funds to “support the…
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So far, 2020 has been the year of the direct-to-consumer boom when it comes to food and beverage products, with major CPGs, restaurants, plant-based meat companies, and others setting up their own e-commerce sites to better serve homebound customers. It follows, then, that this year’s enormous crop of Black Friday/Cyber Monday deals is chock full…
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PepsiCo is now taking applications for the fifth installment of its Greenhouse Accelerator Program, which looks for young startups reinventing in the food and beverage industry. One major focus for this year’s cohort will be on food innovations and technologies that “improve the aging process through wellness and health management,” according to a press release…
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Chile-based food tech company NotCo, best known for its alt-protein products, announced today it is launching its plant-based milk alternative in Whole Foods stores across the U.S. These alt-milk products will be available in Whole and Reduced Fat varieties at stores as of today, according to a press release from NotCo sent to The Spoon.…
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Beverage giant Coca-Cola recently unveiled a prototype for its first-ever paper bottle, the first step in the company’s goal to create a bottle that can be recycled like any other type of paper product (h/t Food Navigator). This first-generation prototype, for which Coca-Cola partnered with paper bottle company Paboco, still contains some plastic. Coca-Cola explained…
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Dairy Farmers of America (DFA) announced this week that applications are open for its 2021 accelerator program, newly renamed the DFA CoLab Accelerator. Any early-stage food product company working in some portion of the dairy supply chain is welcome to apply, according to a press release sent to The Spoon. The DFA, a decades-old cooperative…
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The phrase “The Passion Economy” refers to the increasing ability for people to build real businesses around whatever they are, well, passionate about (it’s also an excellent book). And while there are a ton of fledgling founders passionate about food and launching a ton of upstart CPG brands, those same founders probably don’t hold the…
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Impact investor and Wild Earth CEO Ryan Bethencourt and Finless Foods’ former head of science Mariliis Holm unveiled this week a new fund for early-stage founders working in the alternative protein space. Sustainable Food Ventures (SFV) is the first rolling fund on the AngelList platform and will work with cell-based, plant-based, and recombinant companies. The…
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Tastewise, which uses AI to predict consumer food trends, announced today it has launched its platform in the UK and added more localized data to help restaurants and food producers in that region better anticipate consumer eating habits. According to a press release sent to The Spoon, Tastewise has integrated data from 183,000 restaurants and…
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NotCo, a Chilean food tech company known for its alternative protein products, announced today it has closed an $85 million Series C round. The round was led by Future Positive, L Catterton Partners, and General Catalyst. Existing investors include Kaszek Ventures, The Craftory, Bezos Expedition, Endeavor Catalyst, Indie Bio, Humbolt Capital and Maya Capital. The…
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