In anticipation for Martin Luther King Jr. Day, Atlanta-based startup Goodr launched a service project to reduce food waste and feed the hungry in MLK’s home city.

Goodr has partnered with the Atlanta Hawks to launch a “Pop-Up Grocery” event in tandem with the Hawks’ court dedication at the Martin Luther King, Jr. Recreation and Aquatic Center in downtown ATL (h/t Black Enterprise news). Over the weekend, roughly 100 local seniors came out to take advantage of the pop-up, which features free surplus food (like fresh produce, deli products and bread) from Goodr’s Atlanta grocery partners.

This isn’t the first pop-up grocery event from Goodr, which uses blockchain to redistribute excess food from businesses and venues to non-profits which provide food to those struggling with hunger. In a statement to The Spoon, Goodr’s CEO Jasmine Crowe said “Pop-up free grocery stores are a signature Goodr event, and one of our favorite ways to bring food to the gathering spaces and even the doorsteps of people who need it the most.” This particular “store” was only open this past Thursday, to kick off the Hawk’s MLK Day programming, but Crowe said that one of their goals for 2019 is to pop-up in a new place every two weeks.

In this job, you see a lot of companies leveraging technology for technology’s sake. Sometimes it’s really nice to read about a company that’s tackling widespread issues in the food system — like food waste and hunger — head-on, especially on a holiday dedicated to remember the legacy of a man who fought for equity and justice.

When we spoke to Crowe in preparation for this year’s Smart Kitchen Summit, she told us that Goodr has plans to be in 20 cities by 2020. Hopefully that will mean a lot more pop-up grocery stores, a lot less food waste, and a lot more people with access to fresh, healthy food.

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