The smart kitchen was everywhere this year at IFA, Europe’s big appliance and tech expo, and one company that seemed to be on everyone’s dance card was Innit.

Not only was the company and its smart kitchen platform showing up in the booths of Google, LG, BSH Appliances, and Electrolux, but it also made an appearance with a new partner in Arçelik, the Turkish product conglomerate behind appliance brands Beko and Grundig.

The partnership incorporates Innit’s guided cooking technology and a library of 10 thousand recipes into Arçelik’s Homewhiz smart home platform. Homewhiz, which is akin to BSH Appliances Home Connect, serves as an underlying smart home connectivity platform. With this new partnership, Innit brings HomeWhiz firmly into the kitchen and cooking experience by synchronizing an Innit guide cook with Grundig and Beko connected appliances, sending cooking parameters to the appliances as the user walks through a recipe.

While neither Arçelik or Innit made any announcements in English about the partnership, you can find some in other languages. A Google translated excerpt:

HomeWhiz enables users to control and monitor all home appliances through smart phones like your phone, tablet, or TV. Grundig HomeWhiz can help in deciding on the preparation to be cooked using the cognitive kitchen experience. Using voice control, users can ask for advice on recipes based on the ingredients available in the refrigerator.

For those who want to try something new, Grundig’s partnership with Innit allows HomeWhiz users to access over 10,000 recipes along with step-by-step video tutorials for customized meals according to their preferences.

The expanded presence of Innit at IFA culminates what has been an aggressive push into the European continent that started with the Electrolux partnership announced in April. Before that, the company announced a BSH Appliances Home Connect and LG partnerships at CES, and they were showing with both brands in Berlin.

The LG partnership is interesting in that it ties the Innit platform into LG’s new smart display with Google Assistant to enable guided cooking on LG’s Signature Kitchen Suite ovens. Innit first teased the integration with Google Assistant at CES (with a Tyler Florence demo, no less) and, as of now, Innit is the only multi-modal voice/video guided cooking integration on the forthcoming Google smart displays which are expected to start shipping this month.

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