Restaurant guest management platform Paytronix Systems announced today it had raised a $10 million round of fresh funding. The round was led by Great Hill Partners and Paytronix cofounders Matt d’Arbeloff and Andrew Robbins, according to a press release sent to The Spoon. This brings Paytronix’ total funding to $75 million.
The company said the funding is “designed to ensure that Paytronix is on sound financial footing and will continue to provide its restaurant, convenience-store, grocery, and retail clients with the communications tools necessary during this unprecedented COVID-19 pandemic.”
The Paytronix platform offers a number of different solutions restaurants can add to their tech stacks, including loyalty program capabilities, custom mobile apps, messaging, and data analytics. Its software integrates with most of the major POS systems, and the company counts California Pizza Kitchen, Bloomin’ Brands, and restaurant group Lettuce Entertain You among its clients.
Many of those brands, not to mention independent restaurants, are feeling the strain imposed by COVID-19 and the accompanying dining room shutdowns. And while we’ve called into question the value of certain restaurant tech solutions at a time when businesses need to cut back to necessary tools only, what we can count on is that some tech will be necessary for restaurants to both survive the pandemic and function once the world settles into its new normal.
Paytronix — whose website actually reads “slim down your tech stack — recently released a number of features that seem geared towards that particular approach to restaurant tech. The company now offers an online ordering platform that integrates with both POS systems and third-party delivery platforms. Even more important in these pandemic times, restaurants can now set up touchless payments through Google Wallet and Apple Pay integrations.
Contactless payments, in particular, will be an important technology for restaurants of all sizes going forward. Bo Peabody, who sits on the task force that created the reopening guidelines for the state of Georgia’s restaurants, recently told me that it’s one of the most important pieces of tech a restaurant should consider right now. He went as far as to say that by the end of next year, “putting your credit card down will be a thing of the past.”
Whether or not that will actually happen, we’re likely going to see many more guidelines around restaurant reopenings for the rest of the year, some of them focused on the most useful technology businesses can implement in this weird, uncertain time. Patyronix, with this new round, looks to be positioning itself as close to the center of that usefulness as it can get.
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