If you love soda, but don’t like all the plastic associated with it, good news! Soon you can make 10 real Pepsi products like Pepsi Cola, 7 Up, Mountain Dew and more from the comfort of your own home with SodaStream (if you live in select European countries).
SodaStream, which was acquired by PepsiCo last year, announced yesterday that it will start making concentrates of popular Pepsi beverages that can be used with SodaStream devices. Calcalist was first to report on the news, saying the new concentrates will be available in Norway and Sweden first, followed by France and Germany starting in March of 2020.
Sustainability seems to be the main pitch for these concentrates as they won’t save consumers a lot of money. Calcalist writes that these homemade sodas will cost $.93 per liter, compared with $.95 for one that already comes in a bottle. But the benefit is that people won’t use as many plastic bottles in the first place.
Reducing single-use plastic bottles is a pretty good reason on its own to launch this type of endeavor, given the abysmal state of plastic recycling and the mounting levels of plastic in our oceans. PepsiCo has been testing out other ways to reduce its plastic use as well, including new flavored seltzer machines for offices, selling its Tropicana orange juice in reusable glass bottles, and using recyclable flavor pods for its Drinkfinity system.
There are two big questions that still hover over this new concentrate system, however. First, will it fare better than the Keurig Kold, which used Coca-Cola branded flavor pods to make sodas at home? That device was short-lived, being pulled after just 10 months on the market for being too expensive and too loud. Since this will use a device that many people already have, there shouldn’t be the same hardware issues.
The next question, of course, will be how closely people at home can recreate the iconic taste of their particular soda. Will the flavors match up? It seems like there’s potential for a real uncanny valley type situation where close enough really doesn’t cut it, even if you’re cutting out plastic bottle.