• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • COVID-19
    • Delivery & Commerce
    • Foodtech
    • Food Waste
    • Future of Drink
    • Future Food
    • Future of Grocery
    • Podcasts
    • Startups
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Plus Central
  • Events
  • Newsletter
  • Connect
    • Send us a Tip
    • Spoon Newsletters
    • Slack
    • RSS
    • The Spoon Food Tech Survey Panel
  • Advertise
  • About
    • Staff
  • Become a Member
The Spoon
  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • Foodtech
    • Food Waste
    • Future Food
    • Future of Grocery
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Plus Central
  • Newsletter
  • Events
  • Jobs
  • Slack
  • Advertise
  • About
  • Become a Member

PicoBrew’s Third Generation Brewing Appliance On Way To Macy’s This November

by Michael Wolf
October 24, 2017October 30, 2017Filed under:
  • Connected Kitchen
  • Future of Drink
  • Startups
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

PicoBrew, which launched a Kickstarter campaign for its third generation beer brewing appliance this last April, announced this week that it has shipped the Pico C to all US backers and will begin general availability of the $549 brewing appliance both at retail and online.

The company will make the Pico C available at a variety of brick and mortar retailers on November 1st, including Williams-Sonoma, Macy’s, Best Buy and Bed Bath & Beyond. The Pico C will also be available on Amazon.

The new additions round out a retail portfolio that already included a big-box retailer (Best Buy) and a high-end kitchen retailer (Williams-Sonoma). With Macy’s, the company will now sell its beer brewing appliance at arguably the country’s most prominent department store retailer, while Bed Bath and Beyond allows the startup to reach budget conscious consumers who normally avoid tony retailer Williams-Sonoma.

PicoBrew also updated us this week on the release timeline for all the extras launched in conjunction with the Pico C.  The PicoFerm connected fermentation tracker rolls out next month, while the PicoStill, a whiskey-maker essential oils accessory for the Pico, will be available this January. The company’s first mobile app, which will allow brewers to track the progress of their fermenting beer, will be available for download this Friday.

If there’s a startup in the connected kitchen space who’s shown itself to be a model of consistency, it’s PicoBrew. For the last couple years, they’ve launched new appliances on Kickstarter, then turned around and delivered the products reliably to backers before eventually moving the product to general availability within six months or so. The Pico C,  essentially a cost-reduced version of the original Pico (now called the Pico Pro), followed the same template.

The company has hinted it plans to follow the same template in the future, so I would expect an even lower priced ($400 retail or so) beer brewing appliance to launch on Kickstarter next year.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify

Post navigation

Previous Post Sears Cuts Ties With Whirlpool In Another Effort To Survive
Next Post Here Are Three Ingredients For Building Services In The Connected Kitchen

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

Subscribe to Our Podcast!

Subscribe in iTunes or listen on Spotify.

Self-Driving Delivery Speeds Up
Ocado Invests £10M in Oxbotica to Develop Self-Driving Vehicles
Chipotle Diverting More Than Half Its Waste, Says Latest Company Sustainability Report
2Foods Launches Plant-Based Junk Food Chain in Tokyo
Les Nouvelles Fermes Raises €2M to Expand Its Aquaponics Farms

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2021 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.