Growing up in Detroit, Mike Lee loved going to auto shows. His favorite part was seeing the concept cars auto makers rolled out to help consumers envision the future.
As he got older, Lee wondered why food companies never created similar concept products. Why not, after all, create the products of the future and show them to people?
Eventually, he decided to do it himself as part of his company The Future Market, and Lee brought his “concept cars” for food to the Fancy Food Show this past January. I had a chance to tour Lee’s vision for the reimagined grocery and knew at that point I needed to have him on the podcast to talk about what the grocery store of the future would look like.
Enjoy the podcast.