A few years ago, Michael Wystrach had left a career in finance and was looking to get healthy.
The problem? He hated cooking.
Lucky for him, not only did he own a restaurant, but he also had a good family friend who could design a healthy meal plan for him. He soon had his own chefs preparing nutritional meals for him, and it wasn’t long before he was in the best shape of his life.
Wystrach knew not everyone could have chefs prepare food for them, so he started thinking about how others like him could get healthy food delivered to their home and soon the idea for Freshly was born.
In this episode, I catch up with Michael and talk about those early days, how Freshly differentiates from others in a highly competitive market, and where he sees both the industry and company headed in the future.