The Super Bowl has always been about extras as much as it’s been about the game itself — advertisements, halftime shows, and, of course, food. Historically, pizza and wings have been the main staples of game day, but the explosion in off-premises ordering has widened the choices for the estimated 48 million Americans who will order delivery or takeout come game day.
For Super Bowl LIII, digital ordering will get you everything from the traditional pizza to plant-based burgers to heavily discounted NFL gear. Here’s a quick look at some of the more intriguing Super Bowl deals:
Pizza Hut’s been pushing its digital rewards platform all season, which is the Plano, TX-based chain’s first as official NFL sponsor. Dubbed “The Game Plan,” the platform has been a major part of Pizza Hut’s entire season, offering customers deals on pies, contests and kickoff reminders via the Pizza Hut app. For game day, customers also get deals on NFL merchandise. Pizza Hut Rewards members who purchase a pizza on Super Bowl Sunday will receive 20 percent off all orders on nflshop.com. This is reportedly the only such deal the NFL has made with a third party.
Pizza Hut also just expanded its beer-delivery pilot to 300 more restaurants, a move likely timed to line up with the 53rd Super Bowl. In less techy but no less interesting news, the chain has also renamed its downtown Atlanta location (see below) and is offering fans the chance dance alongside Antonio Brown and JuJu Smith-Schuster vi augmented reality. Said dances will be recorded and shared on social media.
Burger King, meanwhile, is being a tad mysterious about its Super Bowl offerings. In anticipation of game day (and BK’s first Super Bowl ad in 13 years), the fast-food chain is delivering something called a Mystery Box via DoorDash. Anyone with a BK order of at least $10 can enter the promo code MYSTERYBOX into DoorDash to get the box, which you’re not supposed to open until game day. I’m guessing it’s not food in those boxes.
But sports games are no longer solely for the meat eaters, and Los Angeles-based Veggie Grill makes that clear with its plant-based Game Day Party Feast. Customers can grab the vegan-friendly spread by placing an order online and picking up at one of the Veggie Grill locations. Each feast includes Beyond Burgers, hummus and flatbread, “wings” and a slew of other health-conscious grub.
Should the game go into overtime, everyone gets free wings. Buffalo Wild Wings, who sold a reported 14 million wings last year, will give everyone in America a free snack-sized order of wings should this year’s game go into overtime. Wings are redeemable on February 18 from 4 to 7 p.m. local time, but you have to actually go to a BWW location to claim them. That said, the Super Bowl has only ever gone into overtime once, in 2017. Cautious optimism suggested.