Now you can eat Beyond Meat products morning, noon, and night — as long as you live in Manhattan, that is.
Today Dunkin’ announced that it has teamed up with Beyond Meat to launch the Beyond Sausage Breakfast Sandwich in 164 Manhattan locations, with plans for a national rollout. Served on an English muffin with egg and American cheese, the press release notes that the Beyond breakfast sausage patty has a particular mix of spices created especially for Dunkin. It will cost $4.29 and is available starting today.
This is the first time Beyond has served its breakfast sausage in the U.S. It’s currently available at almost 4,000 locations of coffee and donuts chain Tim Hortons in Canada. However, this new patty seems to have been created especially for Dunkin, so it’s likely not exactly the same product.
My colleague Chris got to try a Beyond breakfast patty (maybe even the one being developed for Dunkin’?) when he toured the El Segundo, California-based company almost a year ago. He loved the taste and texture, noting that it was a “game changer in the alterna-meat category.” He also correctly pointed out that introducing a plant-based sausage patty is a smart play on Beyond’s part to enter the breakfast category. Updated: Bolstering their breakfast play, Beyond is also reportedly developing plant-based bacon.
Today’s partnership is also a clever move on Dunkin’s part. By adding a Beyond Meat product they can surf the wave of plant-based meat popularity and potentially lure consumers away from competitors like Starbuck’s or McDonald’s who have yet to add meatless meat to their menus.
If you’re in Manhattan and get your hands on a Beyond Sausage Breakfast Sandwich, drop us a line and let us know how it is!