• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

DAILY NEWS & ANALYSIS ABOUT THE FOOD TECH REVOLUTION

  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • Delivery & Commerce
    • Foodtech
    • Food Waste
    • Future of Drink
    • Future Food
    • Future of Grocery
    • Startups
    • Restaurant Tech
    • Robotics, AI & Data
  • Food Tech Jobs
  • Events
  • Connect
    • Advertise On The Spoon
    • Send us a Tip
    • Spoon Newsletters
    • The Spoon Foodtech Slack
    • RSS
  • About
    • Staff
The Spoon
  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • Foodtech
    • Food Waste
    • Future Food
    • Future of Grocery
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Newsletters
  • The Spoon Foodtech Slack
  • Podcasts
  • Jobs
    • Job Listings
    • Post a Job
  • About
  • Events

Study: Holidays Could Bring Boost to Online Grocery Shopping

by Chris Albrecht
November 12, 2019November 13, 2019Filed under:
  • Data Insights
  • Delivery & Commerce
  • Future of Grocery
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

A topic I’ve touched on a lot lately is that while online grocery shopping is currently a small sliver of the overall grocery shopping pie, it’s growing. According to a new survey from facilities management platform ServiceChannel (h/t Grocery Dive), the holidays could provide a shot in the arm for that online grocery delivery growth.

From ServiceChannels’ The State of Grocery Report, of the 1,505 consumers surveyed:

  • 63% of all respondents said they would be at least somewhat likely to order a fully prepared holiday meal from an online grocery delivery service if it were available, with Millennials and Gen X being the most interested.
  • 32% of those who already shop online say they’d be very likely to order a fully prepared holiday meal from a delivery service.

Shoppers who regularly buy groceries online will lean on digital options even more heavily in the 2019 season:

  • 50% of those who regularly shop online for groceries plan to order them online more than usual. Compared to other generations, more Millennials (47%) and Gen Xers (53%) plan to order groceries online more often than usual over the holiday season.

I, a GenXer, can’t imagine my GenXer wife ever agreeing to purchase fully prepared holiday meals online (though the idea is tempting). I’ll leave that one to millennials and GenZers. But the bigger, more key takeaway here is that people are looking for ways to alleviate the stresses associated with holiday meals and online grocery shopping has finally grown into a mechanism to help alleviate that stress.

Just look at recent moves from Amazon and Walmart to make online grocery shopping during the holidays easier. Amazon made two-hour grocery delivery free for Prime Members, and Walmart is rolling out its Delivery Unlimited service nationwide.

The question now is if grocery delivery will provide a great enough customer experience that people continue with it after the new year.

Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • online grocery shopping
  • stats

Post navigation

Previous Post SKS 2019: How Tech Companies Large and Small are Fighting Food Waste
Next Post Newsletter: Third-party Food Delivery Keeps on Fighting, But Its Opponent Is Getting Stronger

Reader Interactions

Leave a Reply Cancel reply

Primary Sidebar

Get The Spoon in Your Inbox

Subscribe to Our Podcast!

Subscribe in iTunes or listen on Spotify.

Food Tech News: KitKats Sweetened with Upcycled Cocoa Pods, QFC Sells Produce Grown In-Store
Amid Potato Shortages, People are Worried about French Fries. Could CRISPR Help?
Pepsi’s Greenhouse Accelerator Now Taking Applications for Its Second North American Cohort
Plant-based Ingredient Supplier Nutriati Nets $12.7M Series C
Kiwi Unveils New Name and a New Robot (That Can Get Food From Vending Machines!)

Footer

  • About
  • Advertise
  • Staff
  • Events

© 2016–2019 The Spoon. All rights reserved.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.