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Pat Brown

October 14, 2020

SKS 2020: Impossible Foods CEO on Cell-Based Meat: “It’s Never Going to Be a Thing”

Impossible Foods CEO Pat Brown didn’t mince words when asked about the future of cell-based meat today at the Smart Kitchen Summit. “That will never be a commercial endeavor,” Brown said. “The reason has to do with the fact that it’s irreversibly expensive.”

While Brown agreed with the sentiment behind cell-based meat — removing animals from our diets — he doesn’t think the concept is a viable solution. Brown said that if companies were able to recreate muscle cells, that technology would be used first for therapeutic purposes, which would be much more lucrative than selling a facsimile of animal products.

Brown went on to create a hypothetical example. If 200 years ago, he theorized, you tried to develop new transportation by recreating the muscle cells of a horse, “you miss the real opportunities” because you’d be “stuck with limitations of animal cells.”

Brown’s fiery assertion is bound to ruffle some feathers in the cell-based meat world, which is full of companies hard at work re-creating meats in the lab. Startups in the cultured meat sector have raised a lot of money just over this past year: Memphis Meat raised $161 million in January, Integriculture raised $7.4 million in May, New Age Meats raised $4.7 million for its cell-based pork in July, and Mosa Meat raised $55 million for its cell-based burgers just last month.

In addition to raising money, cell-based meat companies are busy developing a variety of products including briskets, shrimp, yellowtail, bacon and even kangaroo.

Though Brown definitely has a plant-based horse in this race, his point is something we at The Spoon have pondered before. If plant-based meat tastes this good, do we even need to make meat in a lab? The plant-based ground beefs and pork from both Impossible and Beyond Meat are delicious. Should more resources be funneled into the cultured meat space, which, according to the companies making cell-based meat, is still years away from commercial availability at scale?

As if to erase any doubt about his position on cell-based meat, Brown said “It’s never going to be a thing. I’d put any amount of money on that.”

October 14, 2020

Day Two @ SKS: Meet Impossible Foods’ CEO, Print Some Meat & Talk Asia Food Tech

Wow, what a first day at Smart Kitchen Summit. We learned that the recipe is alive and well (sorry, Tyler Florence), hacked together new kitchen products with Scott Heimendinger and saw a live debut of a new pizza robot, not to mention all the great in-person meetings, breakout sessions, vendor demos and more.

And we’re just getting started. Here are a few of the things we have in store for day two:

Impossible’s Pat Brown: Washington Post’s Maura Judkis will talk to Impossible Foods CEO Pat Brown about a year of massive growth for the company, the rapidly changing alt-protein market and more.

Eat Just’s Josh Tetrick: We’ll hear from the CEO of Eat Just, Josh Tetrick, about why they are one of the very few companies trying to build both plant-based and cell-based meat products.

Food Waste Innovation: The Spoon’s Jenn Marston will talk to Apeel CEO James Rogers, Chiara Cecchini of the Future Food Institute and Alexandria Coari of ReFED about the impact of COVID on food waste innovation

Meat Printer! We’ll head to Spain for a live demo as Novameat CEO shows off his plant-based 3D meat printer in action

Startup Showcase Show & Tell: The show and tell portion of our Startup Showcase will allow you to head into the labs, home offices and headquarters of the 10 finalists where you’ll get to see things like contactless food kiosks, cellular aquaculture, food robots and much more.

Book Debut: Listen in as IndieBio managing director (and longtime tech journalist) Po Bronson and IndioBio Founder and current partner at Mayfield Arvind Gupta talk about their long journey around the world as they worked on their book, Decoding The World.

Table Talk about Cell-Based Meat With Paul Shapiro : I’ll lead an interactive conversation with the author of Clean Meat and CEO of Better Company about the market dynamics around the cell-based meat industry.

Build a Connected Kitchen Product: Microsoft principal IoT engineer Larry Jordan will show you how to build your own smart kitchen device and show off his newly open-sourced hardware and software that will help others get going.

Asia Food Tech: Join us at the end of the day as we head to Asia to talk with others about the fast-changing food tech landscape across Asia and get an update on the Japanese food tech scene from SKS Japan’s Akiko Okada.

If you’d like to join us, you can buy a discounted ticket for days two and three here.

If you missed our coverage from yesterday, here is some of the coverage from The Spoon:

What Does It Take to Build a Cell-Based Protein Business? – What can companies in the space do to help cell-based protein scale to address issues like global food security and environmental sustainability? That’s a topic FTW Ventures’ Brian Frank discussed at this week’s SKS 2020 show, where he was joined by Benjamina Bollag, the founder and CEO of HigherSteaks, and Justin Kolbeck, CEO and cofounder of Wild Type.

Middleby Unveils the PizzaBot 5000, Which Assembles a Pizza in Under 1 Minute – Lab2Fab, a division of Middleby Corporation, unveiled its new PizzaBot 5000 pizza-assembling machine at the Smart Kitchen Summit.

Should We Ditch the Term “Vending Machine?” – Megan Mokri, Co-Founder and CEO of Byte Technologies, Chloe Vichot, Co-Founder and COO of Fresh Bowl, talked with Chris Albrecht about a range of topics impacting the unattended food vending services, including COVID-19, machine vandalism, and whether “vending machine” is a good term.

January 8, 2019

Video: Impossible Foods CEO Pat Brown says They’ll Tackle Steak Next

Last night, Impossible Foods unveiled their new Burger 2.0 at the Consumer Electronics Show (CES). The newest iteration of the alt-meat is made of soy and potato protein (not pea protein, as I guessed!), is gluten-free, and has fewer calories and fat than the first version.

After tasting our way through sliders, tacos, empanadas, and even tartare made of the new ground “beef,” we got to sit down with Impossible Foods founder and CEO, Dr. Pat Brown, to ask him a few questions about the topic that’s on everyone’s mind during CES: the future. Specifically, the future of plant-based meat.

“R&D has been going at a blazing pace since Day One,” said Brown. Which means as soon as they locked down the formula for Version 1.0 of Impossible’s patties and started selling them in 2016, they were already working on version 2.0 (and yes, now they’re working on 3.0).

While they plan to keep iterating on their flagship ground beef product, Brown explained that they’re also starting to work on what he called “whole cuts of beef,” including steak. “[Steak] has huge symbolic value,” said Brown. “If we can make an awesomely delicious world-class steak . . . that will be very disruptive not just to the beef industry, but to other sectors of the meat industry.”

Watch the video below to hear more about Impossible’s plans to tackle the $3 trillion industrial meat industry, and why they’re not worried about plant-based competition.

Impossible CEO Pat Brown talks Impossible 2.0 and the future of meat

If you’re in Vegas for CES, be sure to hit up their food truck outside the Convention Center and taste the burger 2.0!

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