It used to take years for GE to bring a new product to market. With FirstBuild, their innovation community/incubator/maker space, they’re compressing the development cycle to months. FirstBuild is helping GE conceptualize and productize for new ideas in the kitchen and beyond, and it’s also helping them enter test market viability through new mechanisms such as crowdfunding.
In this podcast, Mike talks with Taylor Dawson, the lead evangelist for FirstBuild.
You can find out more about FirstBuild at www.firstbuild.com