That Mellow Duo has had a good week.
The dual chamber sous vide appliance with integrated cooling started a Kickstarter campaign on Monday and by Tuesday had surpassed its $30 thousand crowdfunding its target. Three days later, the campaign stands at $67 thousand.
“We are super excited with how the campaign has started,” Zalmi Duchman, company CEO, told me via a Linkedin message. “While I knew we would hit our goal early I didn’t think we would surpass it within the first 24 hours.”
Interestingly, the second generation Mellow is on roughly the same pace as the original Mellow, which crowdfunded through a self-hosted campaign on its site in 2014. As some readers know, that first generation product was ultimately late to market and had something of a rocky start. With the Mellow Duo, the company’s new ownership is hoping to turn the page.
With the exception of a radically different form factor and modern features like built-in refrigeration and connectivity, the Duo is something of a callback to the early days of the sous vide market, where water baths like the Sous Video Supreme were the only game in town. While most consumers nowadays go with svelte circulators that spend most of the time in the kitchen drawer, the Duo almost demands real estate on the kitchen counter, which may be just fine for a subset of sous vide diehards who want to cook every day with precision heating.
For Duchman’s part, he’s just hopeful the campaign’s early momentum will continue.
“Having almost 300 backers already shows the excitement around the new product but my real goal is at least 1000 backers and I’m confident we will hit that before the campaign ends”