I’m not ashamed to admit that sometimes I solely pick out a can of beer based on the label artwork. Sometimes there isn’t enough information listed on the can to make an educated decision, so I let bright and colorful artwork catch my eye. Third Aurora, a tech company focused on augmented reality (AR) and machine learning, is gearing up to launch its platform for augmented reality beer labels so beer cans do provide more information. The platform is in the form of a mobile app called Beerscans, which will be made available for users in the upcoming months.
Matt Hallberg, one of the cofounders of Third Aurora, said that many breweries have interesting stories and are doing things behind the scenes, like focusing on sustainability, but the consumer isn’t able to get the essence of the brewery from just one can. A beer can only has space for a few brief sentences and consumers typically have to go on the brewery’s website to learn more.
The Beerscans mobile app uses the phone’s camera, augmented reality and computer vision to scan a beer can, and the app recognizes the circumference of the can and the label. An augmented reality label then pops up and hovers over the can. The augmented reality label will share the story behind the brewery and beer, tasting notes of the beer, and other information that a brewery may want to share. Breweries interested in being a part of the Beerscans app must sign up through the Beerscans website and upload desired information through the website’s portal.
Previously, Third Aurora launched Winerytale, an app that is the same concept as Beerscans, except for wine bottles. Living Labels is another company that has partnered with a handful of wineries to provide AR labels including the popular 19 Crimes winery. Drink AR launched in 2020, and provides AR labels for wineries, breweries, and distilleries.
Third Aurora aims on launching Beerscans in about three months, and it will be available for free on both iOS and Android. Third Aurora is in the process of signing up breweries and wants to have at least 100 breweries signed up prior to the launch.