Now that the Geno Smith-led Seahawks have become a much better team by letting Russell Wilson walk out the door, they’re letting their fans do a little walking of their own.
This season, their home stadium (Lumen Field) became the first NFL stadium to deploy Amazon’s Just Walk Out technology. The technology, which allows users to pick up items and walk out without going to a cashier, first debuted by Amazon down the street at Amazon Go. Since then, cashierless checkout startups have proliferated, but none with the market traction of Amazon’s pioneering platform.
The new deployment at Lumen also includes the company’s Amazon One technology, which allows consumers to tie their credit card to their palmprint, enabling them to scan in with their palm and walk out when they are done shopping.
Amazon’s VP of Just Walk Out (and former smart kitchen entrepreneur), Jon Jenkins, pointed out why this type of technology makes sense in a sports stadium scenario.
“Just Walk Out is so important in sports because the last thing you want to do at a stadium is stand in line waiting for a beer while a huge play happens.”
You can watch a video of the Just Walk Out-powered Lumen Field store below.