Zimplistic, the company behind the Rotimatic, has raised a $30 million Series C round, according to the Economic Times. The round was led by Credence Partners and EDBI, which is part of Singapore’s Economic Development Board, and brings Zimplistic’s total funding to $48.5 million.
The Rotimatic is, as the name implies, an automated roti maker. Roti is a flatbread that is a staple food for roughly 1 billion people around the world, according to Zimplistic. The connected countertop device automatically mixes, kneads, flattens, cooks and puffs each roti, and is able to make one per minute.
According to Rishin Israni, CEO and Co-Founder of Zimplistic, the company has 30,000 customers and generated $20 million in revenue last year. The Rotimaker is available in seven markets including the U.S., Singapore, the Middle East and Canada.
Costing $999, the Rotimatic isn’t cheap. But its smart updates will help justify that high price tag by adding the ability to make puris, masala rotis, pizza and tortillas.
The Rotimatic is one of a raft of robot devices coming for kitchen countertops. All of them aim to make your cooking life simpler: Gammachef makes pasta and stews, Yomee lets you make and chill your own yogurt, Bartesian mixes cocktails, and Breville’s Oracle crafts your morning cup of coffee. Your connected kitchen is going to need more cupboards.
Not all of these will succeed, but Zimplistic seems to be taking the right approach. It has a big addressable market, and focuses one thing — flatbread, which the Rotimatic can make faster and more consistently than a person. The ability to make pizza dough and tortillas will expand the Rotimatic market greatly while sticking with the core value of the product.