Anova Opens Pre-Orders For The Sub-$100 Nano

This week, Anova opened up pre-orders for their Nano, the company’s first sub-$100 sous vide circulator.

The device, which ships in October, is 25% smaller and a full pound lighter than the company’s Wi-Fi Precision Cooker. Perhaps more importantly, the Nano comes in about $70 less than the company’s flagship product. The full price for the Nano is $99, (if you move fast, you can preorder the Nano for $69), marking the first time Anova has dropped below the $100 mark.

The new lower-priced machine comes at a time when the sous vide market is getting more competitive. ChefSteps has been doing well with the Joule (and recently released a lower-cost version of their own), and low priced competitors like Gourmia have attracted budget conscious consumers. With the Nano and its $99 price tag, Anova hopes it can attract value customers looking for a low-priced sous vide circulator.

Later this year the company will ship its second generation Pro circulator for $299.  The company’s Precision Oven, a combi-oven that the company announced last year at the Smart Kitchen Summit, was originally expected to ship this summer, but the ship date has been bumped back to summer 2018.

Want to see Anova CEO Steve Svajian speak about building a smart kitchen company? Come to the Smart Kitchen Summit.  Also, make sure to subscribe to get The Spoon in your inbox.