Category: NFT
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Last year, the meme-based cryptocurrency dogecoin got its first public earnings callout from the company that owns meat stick brand Slim Jim. Conagra Brands CEO Sean Connolly pointed to the social engagement from active dogecoin and Shiba Inu meme coin communities as big factors in Slim Jim’s win in the Adweek March Madness-style brand competition.…
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I’ve never eaten at The Halal Guys, but I think the food looks great. I love gyros, falafel, baba ganoush. All of it, right up my alley. But as much as I like this food, there’s no way I could envision traveling around the world to eat at every single The Halal Guys location. Unfortunately,…
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Emily Elyse Miller knows a thing or two about breakfast. Not only has the one-time journalist and fashion trends forecaster written a book on the topic (complete with 380 recipes from 80 countries), but she’d also run a consulting company that helped world-renowned chefs like Enrique Olvera develop breakfast events. But after years of writing…
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The tried-and-true cookbook is dead. Long live the fractional cookbook. The movement toward secure, one-of-a-kind recipes and food experiences are fueled by advances and acceptance of the technology surrounding Non-Fungible Tokens (NFTs). It could be a way to move beyond one-dimensional food presentations and feed the growing number of foodies who want more bells and…
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Renowned French trufficulteur (truffle grower) Bernard Planche has decided to use an NFT auction to sell one of the largest truffles ever unearthed. Planche, who has been growing truffles for over 30 years, believes putting the giant fungi on the blockchain would prove the truffle’s provenance, quality, and authenticity. According to Planche, he sees the…
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While we can’t (yet) enjoy food in all its multisensory glory in the virtual world, Supreet Raju thinks connecting food to the metaverse makes perfect sense. “Food has to be eaten in the real world,” said Raju, co-founder OneRare, a food-centric metaverse. “But there’s a lot of things that can happen in the virtual world…
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When Bill Lee and Brett Beller started talking about the idea of using a DAO and NFTs to buy a McDonald’s, they were mostly joking around. “There was always this joke since the beginning of crypto where if you just traded very poorly, or if you lost a lot of money, you could always work…
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This week at SimulATE, the first-ever event examining the intersection between food and beverage and Web3, The Spoon hosted a panel on the future of work in the metaverse. To look at how our jobs may change in a Web3-powered world, we welcomed Amogha Srirangarajan, the CEO of delivery robot startup called Carbon Origins, and…
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Web3 has reached the burger joint. A new community called BurgerDAO wants to create a decentralized burger franchise. According to the announcement, the group is looking to create a ghost kitchen burger chain with funding derived from the sale of tokens for the organization via Juicebox. Owners of BurgerDAO tokens would have a say in…
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Restaurants, welcome to the metaverse. It’s not just a vision that’s 5 or 10 years away. It’s here now. For Halloween, Chipotle created a virtual restaurant inside the online game platform Roblox to give away $1 million in free burritos. Fans and gamers could enter the restaurant, experience a Halloween-themed Chipotle, and get a promo…
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Remember when your mom started using Facebook, TikTok or some other technology-related thing, and you thought, ‘ok, now everyone’s doing it?’ I just had that moment with NFTs. Only instead of my mom, it’s her slow cooker that’s jumping on the technology bandwagon. That’s because Crockpot, the genericized brand of slow cooker from Newell, has…
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