Quick service and fast food restaurants, from Burger King to Dunkin’, are clamoring to add plant-based options to their menus. You can now count Le Pain Quotidien among them, which teamed up with JUST for a chicken egg-free frittata that is now available at U.S. locations as of Wednesday.
The “Plant-Based ‘Egg’ Frittata” is made of the mung-bean derived egg substitute, roasted butternut squash, broccoli, caramelized onions and almond milk. Le Pain Quotidien feels so strongly about the plant-based version that it will replace its previous frittata.
I had the chance to try the JUST Egg frittata a week before it launched, and it’s clear why Le Pain put it on the menu: it’s delicious, and if I wasn’t told it was egg free, I wouldn’t have known. The way my fork slid into it felt natural, and nothing about the look and texture of the frittata would tell you that it was made with an egg substitute. It’s amazing how mundane, and I mean that in a good way, plant-based foods have become.
Many of other people who got a preview, which included nutritionists and influencers, came away with the same impression.
JUST says in a press release that the liquid version of its egg “has nearly as much protein as conventional chicken eggs, is free of cholesterol, saturated fat and artificial flavoring and its ingredients require considerably less water and emit fewer carbon emissions than chicken eggs.”
The company, which is also working on cultivated meat, has seen other restaurant partnerships hatch: restaurant chain Silver Diner and burger chain Bareburger (where you can also order an Impossible or Beyond Burger) will include JUST Egg on their menus. The company also announced that the liquid egg replacement will be available at Walmart and Kroger stores.
It’s been an impressive run for a product that only launched last year.